Do Vehicle Wraps Work for B2B Companies?

yep! havent done mine yet, but other florists get orders from them all the time. my reluctance for doing it stems from my penchant for aggressive driving and cussing out those who cant drive.:)

may i suggest John Masterson .. he is The Master!

get to him here.

I have always wondered with those wraps if they damage the paint in any way??

kevin, we sell to both and the only distiguishment i make is that B2B is much more lucrative in the long run..

events are a big part of the floral biz. corporate events are very profitable.

vehicle wraps reinforce branding and a professional image. thats good for my biz or yours.with more eyeballs on your brand as you go down the 1-5 it only stands to reason that some of those eyeballs might belong to some important decision makers. having a vehicle wrap sure isn't going to hurt your sales that's for sure (unless you are a road rage driver:))..

that said, the most effective B2B marketing tool in my opinion is always going to be the stuff that is done on a personal level. (like sending flowers)

I spoke to somebody about this recently. I'm probably mis-remembering, but the number I was given was somewhere between $3,500 and $5k. I didn't quite see the value there. I've never spent a dollar on advertising and in the end told myself "That was a good idea, let's do it again".

Kevin, ask yourself this question. How many times have you purchased anything because a car was covered in colorful saran wrap? Considered purchasing? even went to that company's website?

Vehicle marketing is pretty silly for b2b. Sure it might help build some brand recognition, but will it get you laid?

One of my clients is a balloon delivery and event coordination business. Their previous wrapped delivery van was the most successful advertising "vehicle" for the company - and most of their business is B2B. I was amazed when the owner told me he gets most of his corporate business from people having seen the van and them calling for more information. Business has increased even more with his new larger, and more visible, Sprinter van.

Jeff, the balloon one is actually a great example. In my mind if I try to think of corporate vans I think of AT&T trucks because I was a phone geek as a kid, and the big pink vans in San Francisco by the "Balloon Lady" balloon company. I stand corrected.

Curious, has anyone checked with their auto insurance carrier to see if the vehicle wrap is covered damage if in an accident?

Hmm... I wonder if there's a market for affiliate wraps? I do know that some businesses have paid individuals to advertise on their personal vehicle, with all the risks that entails. What I'm pondering is a B2B wrap sponsored by co-branding affiliate relationships. Like, a Biznik wrap with the Intuit label prominently featured, or Kevin's car with one of his major supplier's featured alongside Selkowitz.com. Take it a step further, and we could begin to feel what it's like to be in NASCAR. ;)

Brian, Vehicle wraps are compelling, but I have seen some that are just way to busy. Design is always the main factor. Some designers do things just because thay can, that is not always the right policy in advertising design. However, some businesses may augment thier own advertising investment by alowing certain sponsors or selling ad space on thie vehicles, especially if the vehicle happens to be a large rolling billboard size.

so glad the expert has weighed in. after i move into my new shop john, i may have to go ahead and bite the bullet. guess i'll finally have to be nice to all those other people on the road.:) just wish more people knew how to drive!

LOL Justin,, yep you will have to be on your best behavior out there,, thats another nice side effect of doing a vehicle wrap. Seriously tho, it is about the best advertising you can do.

In regards to vehicle wraps or even magnetic signs for your vehicle (if you can't wrap your vehicle), you might also want to talk to Rick Sader.

I met him at Joel Ballezza's Big Feet: Growing Your Online Footprint workshop and was favorably impressed.

When he worked at HP, he was the person who invented one of their biggest and most profitable items to sell (black inkjet printer ink) which I use myself.

Kevin - very interesting conversation, I've often wondered about the new wrapping trend. The choice of vehicle, the wrap and the type of business represented would all make a large impression about who you are.

I like that look Kevin. Pretty clean cut and it says exactly what you do.

Kevin... Nice looking wrap. I think the Chevy HHR was a great choice for your use. I'm thinking I should put a "clown nose" on the front of my funny PT Cruiser now. ...Howard

As an Office Manager for a vehicle wrap company, I have a few comments. I found this site doing a search for Vehicle wraps. Pretty cool site, actually.

So...My opinion about B2B wraps is that they DO work, and I'm not just saying that because I am in the business. For instance...Every week I see the same vending and coffee company cargo van at the building next door. When I decide to get a vending machine in the office this company is the only name I can think of off the top of my head, having consistently seen it every week.

Rebecca, a wrap won't damage your paint. If anything, it protects it from the sun's damage, scratches, etc. The only time a wrap can damage your vehicle is if you try to remove it yourself. Removing a wrap is almost as tedious as installing it.

Ron, In all the cases I have seen a vehicel wrap IS covered by insurance. However, I recommend checking with your insurance provider just to make sure.

Brian, there IS a market for affiliate wraps. However, alot of the Pay-you-to-drive things are a scam. I personally get a lot of calls asking me if we pay people to drive ads around. No we do not. IT gets old. I HAVE seen people who find their own sponsors and have it done. This take marketing and letter writing skill and time, plus having "connections", so to speak, but it can be done.

John, I agree that some vehicle wraps are poorly designed and way too busy. But remember, it's like a tattoo. Once the artist puts it on paper (or in this case in a PDF) you aren't yet committed to it. TELL them you don't like it, and what you don't like! Our graphic artists are always happy to make changes. We WANT people to be ecstatic about their wraps.

Anyway, I hope all this has been helpful. And Kevin, your wrap turned out well also! I like your choice of vehicle!

-Jessica Seymour 360wraps.com

Mr. Electric Seattle has been using the wraps for almost a year (we've got 4 vans wrapped). We are in a service business, both B2C and B2B. Every month van wraps generate us 3-5 leads, mostly residential ones. When smaller companies extend - they want to get their word out. Van wraps is the good way to do that. People see your brand out there, working for you, not "passively" sitting on the billboard.

There is a picture of one of our wrapped vans somewhere on the web site http://www.mrelectricseattle.com

As a company that finances vehicle wraps, I can share with the group that we receive calls every week from the vehicle wrap vendor/dealers and from businesses that want vehicle wraps and want financing options.

Based on the number of inquiries that we get from b2b owners who want to promote their goods and services, I believe that they are finding that mode of advertising to be very productive.

We began offering lease-financing on vehicle wraps last year. We advertise nationwide for vehicle wrap vendors/dealers and their customers who are seeking financing options other than cash or credit card.

Vehicle wrap vendors/dealers... and their b2b customers customers find that this type of advertising offers a very good Return on Investment when they can get short-term financing for as little as $99.00 per month.

Robert Jacobs http://themicrolease.com

As a vehicle wrap expert I consult with companies and help launch ad campaigns surrounding a professionally designed and installed vehicle wrap. We set up our campaigns to run at local events such as local high school football games and events of the like where crowds of people gather. For a local football game we show up early with the wrapped vehicle and have a little tailgate party and supply free hotdogs and have nice looking lolcal models hand them out and if the folks are interested they take a business card or flyer and brand recognition begins. The hotdogs cost hardly anything and it is usually a big hit. This is one idea of a way to utilize your vehicle wrap to promote other than just driving it around town, use it to showcase and interact with the client and when you are driving it around you stand out that much more. Check out the vehicle wraps information site here for info only about how vehicle wraps work and help business grow thru mobile advertising.