10 Reasons Why 10 Pages Aren't Enough

Did you know the standard small business website has 10 pages of content, and will never grow beyond those 10 pages? Yet the number one way to reach your prospects and potential buyers is through content.   A standard 10 page website is a great place to start, but don't stop there. It's time to build, and create a site that attracts clients to you. Consider these 10 reasons to continue building on to your website.   1. Depth. People like investigating, and being able to discover more resources. Multiple pages allow people to drill in deeper to your site. Cover a topic in 500 to 1000 words per page; then offer your reader the chance to move to another page for even more information.   2. Resource. What makes your site valuable? People bookmark sites that have a variety of benefits and solutions. Think of how you can generate the desire to have people come back into your site again and again. Then add those pages to your site. Keep people coming back because you offer more than your competition.   3. Power. A powerful site lets people take action. What can you do to direct people to your pages that allow people to take action? Always start with your end in mind. Do you want them to sign up for a free report? Or do you want them to fill out a form for more information? Whatever your outcome, all pages should lead to that action.   4. Selection. When you head to the mall, do you buy the first thing you see, or do you look through a variety of stores to find the best deal? A variety of pages on your site allow a visitor to sort through your material, and confirm they are getting a great deal.   5. Value. Can a visitor on your site learn something new? Can they see themselves in your message, and have you provide the solution? The more value you portray, the better your chance of creating the sale.    6. Influence. Sometimes you can persuade people to take action by your stories, graphics and messages. The more personal your site becomes, the more people will look up to you as the expert. They want to know they can trust you, and get their questions answered by using your products or services. With today’s technology, you can also show your expertise by sharing content throughout the web. If someone sees your name over and over again, you’ll prove your expertise quickly.   7. Copy. Sometimes it isn't the amount of pages that has influence; it's the copy. Does your copy speak to your audience? Does it motivate them to take action? Don't be afraid of the long sales letter pages if it's appropriate for your business. Your customers should feel what you’re asking them to feel, and see you as their solution. Because good copy can change your business from “barely surviving” to “hugely thriving”, copy will be one of your better investments.   8. Professional. Is your site a sales team? Look at the message your site construes. Would you buy from you? Sometimes it takes stepping back from your business and your website, and really seeing if you are projecting a professional image. Ask your customers, your friends and your peers. Even a minor change could make all the difference in the world.9. Connections. It’s not always about you, especially when it comes to your site. It’s about how others view you. Who thinks you offer value? Do other businesses refer you from their websites? How are you connected in the online world? The more connections – the more business.10. Visibility. What makes you stand out from the crowd? Visibility means having a potential customer see your name again and again.  With billions of pages online, you have to be where your prospects are. The more you share, the greater your visibility. And the larger your business will grow.   2008-03-12T04:13:59Z

2008-03-16T17:26:13Z

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10 Reasons Why 10 Pages Aren't Enough

2009-02-24T09:43:23Z