Thanks Kate, It's nice to be reminded that I'm on the right track.
It blows me away to think of a business owner not having business cards. Yikes!
Dawn Lawson At Your Service http://www.freelanceadminsupport.com
Here are ten easy, yet effective, tips to help you market your organization. Most are either inexpensive or even free! What are you waiting for? Get started marketing your operation today!
If you need help with any of the above, just let me know. I'd love to be part of making you successful!
Learn more about the author, Kate Spurrell.
Good review of the basics and nicely stated. Thanks for the reminder and number ten is basic but not always remembered.
The power of business cards is greatly underrated.
I was the Marketing Manager for Utilikilts for several years, and our big marketing plan was... every single kilt had a wad of business cards in the pocket! Someone asked you about your new kilt, and you handed them a card... It was a deceptively simple plan, and it worked incredibly well. We even made the PDF available on our web site, and when people ran out of cards in their pocket, they printed more! On their own dime!
This model can be extended to almost any business. If your customer is thrilled with the web site you designed, give them some business cards.
Any time you have an enthusiastic customer, give them 10 or 15 business cards. They cost you basically nothing, and your customer is going to touch people you will never meet.
Sometimes the simplest things really do work the best...
Good article, Kate! - Christian
I'm helping a friend start her new work-from-home career, so this was a good article to send her.
Lots of good tips that I already implement in my own business and I can see increased results.
Thank you for the simple, smart marketing tips!
Thank you, Kate.
This is a great refresher. Although, I must say that it never ceases to amaze me that some people don't carry business cards. Credibility is quickly lost without them.
KimAlyse Popkave, M.Ed., CMI, CPPC
Super! When things go wrong in a business, the first thing we say is, "I've got to get back to the basics." You have presented a very nice way to remind me of the marketing basics. Great job!
Thanks Kate. This is really a great list for marketing starting points! I'd also add that a logo be established for the business (although it may not necessarily be the most inexpensive marketing tool, it's still one of the most important). Even if only a simple text-only mark, a logo is something that should be used on most (if not all) of your marketing materials, from your email signature to your business card and/or website.
I always tell my clients to 1. Get a Logo, 2. Get Business Cards and then 3. Get a web site. These are the three most effective, and most needed, marketing pieces. (and you're right—it's amazing how many people don't have business cards!) Thanks again for sharing your list!
-kim dow, www.kalicodesign.com
Great simple pointers, Kate! Even more important as we go 'everything mobile'. Without online content you may as well be invisible.