3 Ways to Become Known for your Expertise in Your Community

They say that it is not WHAT you know, but WHO you know. Consider for a moment that both may be equally important.

1. Always look to meet interesting people. Whether you are at an in-person event or networking virtually, rather than looking to meet a prospective customer, determine who it is that you want to meet - what you want to learn, and what you want to focus on IN ADVANCE. Although this may sound like a networking tip, it will help set the foundation for who you decide to surround yourself with. If you choose big picture thinkers, for example - you will start finding them wherever you go. It is not unlike buying a red sports car and then seeing them regularly on the road from then on. Set your sights high, and focus on who you need in your world.  No matter how much you know, you need others in your life to champion you, recommend, and collaborate with you.  I always focus on looking for interesting people, because those are the people I find make things happen in the world, and they tend to be more open to new ideas - of which I tend to have.

2. Speak or write - a lot. If you like to talk, begin speaking at all sorts of community events, business events, web TV show, or on a v-blog somewhere. Create a guideline for what it is that you will focus on as a subject matter expert. If, instead, you would really rather leave the talking to others, then begin writing. Write articles, start a blog, and comment on others' blogs. Certain communities, such as Biznik, have a section for members to post articles, so take advantage of that. See what others are writing about and talking about. Be different, and share your passion for the subject.

3. Know your topic. Focus on what it is that others need help with, rather than trying to shape what it is that you think everyone needs onto others. Be flexible, be likeable, and know the topic well. Be a student of that topic - so instead of thinking that you know everything about it - sign up for Google alerts on the topic , or have a regular monthly research day to learn more about it. I am cautious of know-it-alls, aren't you? The more powerful questions you can ask of others, the more you will learn and grow - plus others will appreciate your base knowledge and your desire to learn more. Don't be afraid to say, "I hadn't heard of that before - tell me more about it" Finally, focus on just a 1 percent improvement each day (or week). Pace yourself, and enjoy the journey.