Absolutely correct. It's a real mish-mash at the moment. However, so were the first Viet Nam protests movements of the 60s, primarily because a new generation was having to figure out not only what was really wrong, but why (and they weren't getting much help from their elders).
What they DID know was that the system itself had broken faith with what the country said it stood for—and that is also the case here. And just as it was then, more and more middle-class and middle-aged (and older) folks are beginning to catch on. We've all been had, people, and it won't change unless we change it.
I'm both a former government auditor/analyst AND a person who was right there (and the right age) while those "disorganized protests" went from chaos to almost mainsteam activity...and the war ended. You are right—they have to focus on a major theme that translates into clear goals, state them simply, and follow through. Because I don't believe in criticizing without helping (which is precisely why your article is so good), I'll give them a a theme and goals: the Theme is simple—Those who were responsible should be held personally liable for their actions. To that end, here's the goals:
Set up a Special Commission with arrest and prosecution authority to truly investigate whether actions of those in authority, whether in the investment community or the SEC itself, rise to the level or malfeasance, fraud, or just plain theft. That's the first goal.
Publish the findings. That's the second goal. Depending on the findings, prosecute those who did wrong to the full extent of present law.
Finally, if the penalties, after review, do not appear to fit the level of the crimes (if any), then insist those laws and/or penalties be amended to do so. Nothing less will ever convince me, nor should it millions of average Americans, that we can ever have confidence again in putting ANY money in the hands of those who trade it, or invest in, the activities of the stock market and "Wall Street".