40 Marketing Ideas and a Mule

40 Low Budget Marketing Ideas and a Mule: <ol> <li>Join every social networking website you can find. <a href="http://www.biznik.com/">www.biznik.com</a> is a great start  </li> <li>Attend every conference, luncheon, happy hour, and trade show for all industries you serve  </li> <li>Press Releases to every editor of every publication in your area. Write the story yourself and find that lazy editor who will edit and send to print.  </li> <li>Get certified in your specialty and then brag to everyone who knows you and everyone you don’t  </li> <li>Volunteer on association committees and attend the meetings  </li> <li>Send a personal note to every new contact you have met in the last month – hand written speaks words  </li> <li>Research the awards and promotions given to your client and send a congratulations  </li> <li>Speak at professional conferences  </li> <li>Meet with non-competing vendors who serve the same clientele  </li> <li>Bring TFP! (tasty food products)  </li> <li>Send thank you notes to clients who chose your competition and thank them for the opportunity to earn their business  </li> <li>Send Cards for Every Holiday you can imagine- St Patrick’s Day, Valentine’s Day, Ground Hogs Day, Leap Day…etc.  </li> <li>Send recipe cards for great food products on special days – A love potion cocktail on Valentines  </li> <li>Send Birthday cards on a company’s birthday to everyone you know – they will be surprised its their birthday  </li> <li>Change up your marketing materials with unique attention grabbers. Candy inside the envelope, Triangle shaped brochure. Don’t be afraid to mix it up.  </li> <li>Send postcards while you are on vacation.  </li> <li>Publish your own newsletter  </li> <li>Send pictures of your support staff – let your clients know who they are talking to  </li> <li>Buy company t-shirts for everyone you know- even your clients  </li> <li>Write News worthy articles and have them published relating to your field  </li> <li>Create personalized letterheads and business cards for your clients with their names on it  </li> <li>Develop a Frequently Asked Question for your business  </li> <li>Case studies of your businesses value added services to past clients  </li> <li>Reference letters, reference letters, and did I mention…reference letters  </li> <li>Create a posting on Wikipedia.org about your business  </li> <li>Post contact information and business cards on public bulletin boards  </li> <li>Create an award for your suppliers for referrals and good service  </li> <li>Serve as an advisor at a community college or charity  </li> <li>Collect and publish testimonials  </li> <li>Write and publish position papers on your website.  </li> <li>Pass out business cards like candy on Halloween  </li> <li>Open up a conversation on a plane with the passenger next to you.  </li> <li>Finder’s fee offering for colleagues  </li> <li>Create a marketing theme and have all of your client contact be based on the theme. 08’ Olympics, High Gas prices, Summer Time,  </li> <li>Always check Commerce Journals in your area for action in your market and respond accordingly  </li> <li>At a presentation have a business card drawing at the end for a fun prize, follow up with everyone who gave you a card with a thank you note.  </li> <li>Make administrative personnel feel special with flowers, candy, thank you notes, and fun mailings  </li> <li>Send industry related articles to clients with a hand written note  </li> <li>Buy a magazine subscription for your client tailored to their hobbies.  </li> <li>Review all quarterly reports and news about clients and use that in focused marketing and conversations</li> </ol> The Mule: Cold Call every prospect you have. Set a goal and a personal reward- like 20 calls earns a pint of Dead Guy Ale from Rogue Brewery. But 2 calls earns you a Pabst Blue Ribbon. Now get Out there and start getting known. 2008-06-27T23:58:04Z

2008-06-28T08:43:15Z

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40-marketing-ideas-and-a-mule

2008-06-28T08:43:09Z

So what are you doing hanging out on Biznik and not out Marketing? Out of ideas eh? Here are 40 ideas and a Mule to get you moving on marketing that don't break the bank.

40 Marketing Ideas and a Mule

2009-02-24T09:44:55Z