5 Tips – Generating Major Engagement on Facebook

Looking to boost engagement on your Facebook Fan Page? What local business isn’t (or if you’re not, then you need to be!)? But how do you make your local business stand out amongst the millions of users and businesses on Facebook? You need to make an exceptional and identifiable impact, that’s how.

Use at least one of the five ideas listed below this week to boost engagement on your Facebook page. From there, you can begin coming up with your own ideas to trigger a response from consumers to generate and convert more leads via Facebook as soon as tomorrow.

1. Push the envelope a little. You don’t want to go too over the top, and you don’t want to irritate, offend, or aggravate your target audience. But it doesn’t hurt to stand out and be original in some way, as this is what will create a memorable appeal for your local business. Maybe you post videos of your entire staff singing to a customer, or you have a funny image contest every week where the fan who posts the funniest photo on your page receives an exclusive discount or deal. The sky’s the limit when it comes to your options to generate engagement via feedback, so start brainstorming to see what you can come up with for your local business.
2. Ask for feedback. It’s amazing how often people will respond if you simply ask them to. With any and all of your posts, flat out ask your fans and followers to share what they think about the post.
3. Let images and videos speak for themselves. Images and videos will get more ‘likes’, ‘shares’, and ‘follows’ compared to posts that only have text, especially if the images or videos have a powerful or entertaining message. An inspiring message that’s included in an image, for example, will speak for itself. Just look around Facebook and you’ll see what I mean.
4. Have a little fun. We all love a good chuckle every now and then. Once in a while, post something entertaining or shocking to get your fans’ and followers’ attention. Maybe it’s a funny photo of your staff, or a picture of you standing on your head with a caption that says ‘We’ll do anything for our customers’. Think outside the box to generate attention in a positive way.
5. Use clear Call to Actions with the Like button. On and off of your Facebook page, you want to clearly ask your leads and customers to LIKE your page. Don’t just put the ‘Like’ button up in hopes that people will see it and ‘Like’ your page on their own accord. Some will, but more will if you actually ask them to do it in some way with a clear Call to Action.

Engagement through Facebook is a great way to connect with consumers and therefore boost your business's bottom line.

For more great tips, consider reading Facebook Posts that Spark Massive Engagement by Amy Porterfield.

Do you have any additional suggestions you’d add to this list for a local business?