In a recent article, A Simple Guide to Search Engine Optimization, I listed the first item under THINGS TO DO as:
“Think about the words your target customer will use when searching for what you have to offer. These are going to be your “keywords” and “key phrases.”
In this article, I’m going to go into more detail on this topic, so you can choose the keywords and key phrases that are going to help you get the most qualified and targeted visitors to your website.
It might seem like common sense to figure out which words people will use to search for your business online, but in reality, there is a very real science behind keyword research. Finding the keywords and phrases that are going to help you achieve higher sales is big business on the web--and has become extremely competitive.
If you want to do this on your own, it will take time and research on your part, but it is well worth the investment. The words you choose will serve you over the long term, and you’ll use them not only on your website, but also in your online advertisements, links, press releases, and much more.
There is a huge difference between getting a ton of traffic to your website, versus getting the right traffic--the people who are going to do business with you. You want to make sure the keywords and phrases you choose are relevant to your website content, so that whatever the searcher is looking for will be found on your website. Otherwise, you are just wasting their time, and losing credibility for yourself and your business.
GETTING STARTED
The first thing you want to do is make a list of your keywords. Take out a sheet of paper and write down:
Next, use a keyword research tool such as Google Adwords Keywords Tool to find:
Conduct a search for your keywords and key phrases. If you see a lot of ads along the top and right-hand side of the search engine results page, you know the words on your list are competitive, but also high value. You probably won’t rank very high for these words in the beginning, but with time and persistence, these words will bring you qualified traffic down the road.
Check out your competitors. The websites that are ranking high in the search engines results for your keywords are worth investigating. You want to discover what they are doing to achieve high ranking for your key words and phrases.
Once you have done all of this and noted your findings (use a spreadsheet to track your research), pick out the keywords and phrases that you think best describe your product and/or service. Be sure to consider:
Next, you’ll want to organize your keywords and phrases by page according to what each page will focus on (for example specific products or services that you offer). Once you have this figured out, it is time to get busy placing the right keywords and phrases in the right spots on your website.
WHERE TO USE KEYWORDS
THINGS TO KEEP IN MIND
THINGS TO AVOID
There you have it - a simple guide to something that has become pretty complicated in recent years. Of course there is a lot more to the subject than I can begin to cover here, but if you follow these steps, you are going to be doing much better in search than you would be otherwise--I can promise you that!
RECOMMENDED TOOLS
Google Analytics Keyword Tool
Google Insights for Search
Google Keywords Traffic Estimator
Google Trends
WordTracker Free Keyword Suggestion Tool
Keyword Density Tool
Learn more about the author, Norma Maxwell.
Wow Norma! This is quite an informative article...especially for those who may not understand keywords and their importance!!!
Oh....I find that Hubspot also has a great tool for keywords (and for competitive analysis).
I will definitely RT this article. Nicely done!
Irma
Thank you Irma - oh yes! Hubspot does have a great tool- and I also like that you can run your website through for simple tips on how to improve the general seo too. Thanks for mentioning that! Have an awesome day!
Great article, just retweeted it. Many thanks.
Diane
Norma,
Another Home Run and again beautifully succinct and meaningful content.
The simplicity with which you illuminate important concepts of SEO basics and strategic planning is stellar.
And while Hubspot (and locally based SEOmoz) may be great resources, I say to have a human hand holding mine as I master the basics is PRICELESS.
Your particular style of providing vital information really works for me!
Deborah Drake - Writing Coach & Business Marketing Consultant
Authentic Writing Provokes
Hi Deborah - wow, thanks for the super kind words! I have worked with a number of people over the years who have had the same complaint about how confused they become when trying to research these topics. I know there are a lot of different resources on the web written about seo and Internet Marketing, but they can sometimes be a bit overwhelming. I really appreciate you taking time out to read and comment, and am thrilled if any of these tips will help you increase your findability on the web. Cheers ~Norma
Norma, I knew before even reading the article it would be a wealth of information. You are so generous with your wisdom. Thanks for sharing. I must admit even with your easy to follow and seemingly simple suggestions, it's still overwhelming. However, because you offered bite size pieces I will try to manage and let you know how it goes:).
Great article.
If I were to add one more suggestion it would be to get a free version of Traffic Travis. It takes care of most of the thinking that you mention above by replacing it with proven stats from search engines like Google, Yahoo, MSN - And that is just the beginning.
Thanks so much Teresa - you can do it :) Time is always the hardest thing for entrepreneurs and I'm no different...the trick is making it a priority to do at least one thing each week--remembering that by creating more business, you can grow, and by growing you can move out of the doing-it-all quadrant and start hiring some help to alleviate the time pressure. That's always the biggest challenge for solopreneurs, and smaller businesses--I sooo relate!
Guy - thanks so much for the tip! I had not heard of this tool and I will be checking it out asap. :)
Terrific article, Norma! Title tags and metatag description tags may make people's eyes glaze over (yes, it is a lot of work to do it right!) but you don't see this info very often in articles on how to find the right keywords. You've managed to plug a whole lot of important information into one article. I'm saving it for the next time a potential client questions my fees for SEO!
Thanks Rickey - I hear you there :) People ask me about this topic all time...I should do research on how many actually decide to do it on their own, once they are armed with the info. It can be done, though, so I say go for it--the ones that won't will either hire people like us to do it, or not do it at all and lose a lot of customers as a result :(
Very to the point and easy to understand. I was lucky to have my web designer work with me on keywords. When I did my own website last year, this and SEO were tough concepts to understand so I read several books, confused things further, and when a FB friend suggested a web designer, I leaped :)
Thanks for your posts!!!
Thank you Kimberly - you are a smart girl! I know you are doing a lot of things to boost your web presence and it is going to be fun to watch your business grow and grow!! :)
A really fantastic article. Hope you don't mind but i tweeted it, posted it to several linked in groups I am involved with and also sent it to a number of my key business contacts and friends. You've put into words, very succinctly I might ad, exactly the information I have been telling folks. Thank you so much for penning it!
Hi Norma,
I think your advice on strategy, is very good. I think it's important that people realize that customers will type something very specific into the search engine. The closer the keywords match the customer search engine query the more likely the website will be found.
So your comments about searching on a 3 to 4 word phrase will give fewer results, but the results will more likely be the type of customers looking for what you sell.
We sometimes get lost when we see a million hits on a single keyword and turn our noses up on 100 hits per month. We have to realize that those 100 hits a month are probably 100,000 times more likely to buy than any one query in the million hit on a single word phrase.
Part of the strategy is finding a phrase that has a high likelyhood of being found by your customer, plus has very low competition. Understanding this idea is a very important part of a strong keyword strategy.
Enjoyed the article.
Thanks Bernard - Thank you for the sharing and the kind words! It is so encouraging and makes me want to write even more :)
And James - you are so right on target...often we forget that it the number of hits is so much less important than the quality. By carefully and thoughtfully planning out our key phrases the qualified traffic to our website is going to increase--and that's what matters. :)
Norma,
Very simple indeed. I'm moving my website from Front Page (I know; so old!) to Wordpress, so your article is very timely. You filled it with just enough information for my non-techy mind to follow. I'll definitely implement your suggestions.
Thank you so much.
Patricia Klingler www.coachzing.com
Sorry to Hijack your wonderful article, Norma....
But Patricia, if you are moving to WP, you may want to add the "ALL IN ONE SEO plugin". It takes the guesswork out of adding in SEO information to the Code.
No Worries Irma - that is great advice! All-In-One-SEO is a great plugin. I think the keyword research is still a good idea to do in addition for optimal results when using this plugin. Thanks ladies! :)
Thorough, to the point and well-written. Thanks for this very useful article.
Great article, Norma! Just like Rickey I am going to keep a copy of it to show to my clients when they question my fee for a service that "basically doesn't do anything!"
A thought for a future inclusion would be to mention that adding meta data to external files, such as images, PDF files, video, etc. makes all that data visible to search engines just like keywords. Let me know if you want more info; I am currently working on a presentation for an upcoming Adobe seminar, so I just happen to have all kinds of info handy!
Thanks again for the great info; Pixel and I already look forward to the next article!
If you have a Wordpress website or blog, then I recommend the All in One SEO Pack plug in. It has fields for the title tags and meta description tag for you to fill in. I also use Scribe to help keep me on track with keywords. It gives you a percentage score showing how optimised your page is for keywords.
This articles plus Carole's suggestions = keyword homerun :) Great Article!
Hi Norma,
Gosh another great article full of information and advice.
Thank you and I will also be retweeting!
For me, the biggest challenge is coming up with the answer to "words and phrases you think people will use to find your product/service."
I am definitely not my customer, so it's challenging to get inside their heads to figure out the search terms most likely to be used by people who actually will become customers. The most-visited page on my site doesn't lead to people becoming customers, but it provides a wealth of information for do-it-yourself photographers.
Wonderful article, Norma, really helpful & thorough.
Figuring out how to get inside your potential client's head is definitely a challenge we all deal with. I recently heard one way to think about it: to consider that people treat Google like their most secret confidante -- asking Google to help them with problems they wouldn't even ask their best friend about!
If you can get into that mindset about your business -- what is the biggest pain point it addresses for your target market? -- you might get much closer to discovering your best "long-tail" keywords.
Wow! Some excellent advice. It took months of work to develop the same understanding over the last year. Most SEO companies don't want you do know these things because they realize it's not that difficult to accomplish once you know what affects search results.
I would say the keyword analysis part is the hardest and does take some skill and experience. Most people get this wrong and some guidance from an expert is well worth the investment.
You have already gotten a lot of "Wow's." so I will say this is the best post I think I've ever seen on Biznik because it is very relative to anyone who has a website through which they want to obtain business! Your comment, "There is a huge difference between getting a ton of traffic to your website, versus getting the right traffic--the people who are going to do business with you" couldn't be more factual. Thank you so much for de-mystifying tag words, meta tags, etc. for all of is, Norma! You are AWESOME!
Thanks Norma for laying it all out for us non-marketers. You've given us some great tips for what to look for when using someone else to do this as well as doing it ourselves.
Well now it is my turn to say "WOW" - all these comments since yesterday amaze me. I appreciate each and every one of you taking time to read my article and share your thoughts. I'm speechless.
Okay - over the speechless part now :) On to responses:
Marie - thank you! I hope you will be able to use these tips to grow your biz.
Gregor - I just want to hug Pixel =^^= I am do glad you brought up the point about using meta data to identify your external files! That is such a great nugget that I left out of this article--awesome. I want to invite you to post about your Adobe Seminar on my Facebook page which is dedicated to entrepreneurs here: http://www.insidewebmarketing.com - also if you write any articles or post elsewhere about this seminar, please let me know so it can post/tweet it up.
Carole - All-In-One-SEO is an excellent plugin for Wordpress - thank you for pointing that out along with Irma. I have not heard of Scribe, so will be checking that out today :) Thank you for adding so much value here!
Azure, Eli, and Sharon - thanks so much guys! I am so glad you have found this info useful--yeah!
Mark - feel free to email a bit about your biz and maybe I can help you brainstorm. You will be amazed when doing keyword research using some of the tools mentioned above because phrases will come up that you have not thought of yourself. Check out Google Trends to see what is hot in search and see if anything applies to your biz - also Google Insights can be very useful for discovering different ways to present your company to searchers looking for what you have to offer. Not that it is an easy process--just as Ann points out--but this will help, along with brainstorming with others outside your biz to get a fresh perspective.
Ann - you are spot on - I love the analogy of Google as a confidante! And thinking about what the searcher's biggest pain point is--the solution they are seeking - BRILLIANT. Thanks Ann!
Hi Tony - I totally agree with you. What the big SEO companies don't realize is that yes, it is not rocket science--but it is time consuming and ongoing and that is where we come in. I have found that people who want to do it themselves are going to either do it themselves, or die trying--I would rather they be armed with all the info they need to be successful. There are plenty of clients out there for all of us, that simply do not have the time or inclination to do it themselves. They are the ones who will hire us to do it for them. Man, I love the Internet because it doesn't matter if you are a one-person-biz or have thousands of employees - everyone has an opportunity to shine given a nudge in the right direction.
Dawn - that is the nicest compliment ever! Thank you so very much. As for being Awesome--takes one to know one :)
Deb - you are so very welcome. Thank YOU for taking time out to read and comment!
Have an awesome day ALL! :)
Anyone can bypass the step of searching your keywords and looking for the ads listed- simply by looking at the bar graph (shown horizontally) in the Google adwords keyword tool. There you will be able to check competition by how green or gray the bar is. Ideally, you want it to be somewhere in the middle. That lets you know that there is a market but the competition is not too high.
I recommend a software called Market Samurai (www.noblesamurai.com) that helps you determine which keywords your online presence should compete for. The software gives you more data than the Google adwords keyword tool; it helps you determine relevancy, competition, commerciality, and specific daily search volume. It also has a feature called "Rank Tracker" where you can keep track of the search results positions your website is at for its targeted keywords. It's really cool!
Thanks for this nice post. Keyword research is so crucial, yet most businesses overlook doing the research to determine what keywords to compete for.
Great article!! I just referenced it to my contacts on Twitter, LinkedIn, Facebook, etc.
Thanks!
Norma,
What a Surprise. (oh, that is where you are from, so it fits) :)
You were able to take a book and condense it down to a simple, organized, easy to read formula for choosing keywords.
This article about choosing keywords for business is a great follow up to:
A Simple Guide to Search Engine Optimization
.Mike @michaelhartzell
PS
Me too. Hubspot keyword grader rocks as it integrates within the website, blog, social media, etc.
Good thoughts.
Hi Norma,
good write up, the only thing I would disagree is "plural and singular forms of the same phrase grouped into a single page" among the things to avoid.
I would argue that this is something (in most cases) you would HAVE to include on the same page. It makes a lot of sense from stand point of semantical relevance and SEO. Plural and singular meaning of the same keyword/phrase is pretty much the same, so making a separate page targeting them separately has no sense whatsoever.
Search engines have the ability to do a semantic analyses of your content. This way they can identify the topic of the page, rate its relevance withing the topic, identify the levels of relevance between linked documents and so much more. Search engines are very sophisticated nowadays, it's not just a simple proximity of words and links. 2 sentences with the same words in different order can have 2 different meanings to you, so as for a search engine like Google.
Think of a short conversation (about buying a house in a specific neighborhood) between a buyer and a Realtor - they will use main keywords on the subject including singulars, plurals as well as highly relevant synonyms - that's what makes the content, that's what defines its topic and that's what makes the topical definition more clear.
For example, you're making a hub page on local residential communities that will link out to master planned communities and subdivisions, but it will be THE main page for your online visitors to begin their journey into the neighborhoods. So that page will deserve to show up in search results for keywords like "your city + communities", "your city + master planned communities", "your city + neighborhoods", "your city + subdivisions". We already have 5 highly relevant keywords that you can optimize your page for. It might also make sense to include the most searched singular keywords on that page as well (there are quire a few people asking agents every day - "I want to live in a nice neighborhood" they don't say - "I want to live in nice neighborhoods" - and that's how they conduct their search online as well) All the child pages linked from this hub page will be highly relevant, maintain the correct keyword hierarchy, and will create a long tail searches like "subdivision name + in + your city" and all sorts of variations of it.
The point I'm trying to make is that be logical and do what makes sense. Don't break up pages into multiple to target highly relevant keywords separately, especially plurals and singular (unless you're building a dictionary web site). At the same time don't include irrelevant information. Les relevant or alternative things can be added as reference links in the sidebars or at the bottom of the page, but don't over-concentrate, otherwise they will dilute the topical relevance of your copy.
Hope this makes sense :)
This information is very helpful. Thank you - just retweeted!
Hi there social media community and of course, the author; This is a great article and really helped me hone in on some considerations for my phraseology and length for my site(s). It is so wonderful to be able to collaborate with so many innovators! You ROCK!
Good article; covers most of the basics; in recent research by a respected internet marketing authority it was shown that 26% of search engine traffic somes from 3-word phrases, 2-word gets 19%, 4-word has 17%, and 1-word accounts for 14% of search; searchers are more sophisticated today than in past.
The first page of Google comprises the 10 top pieces of real estate in marketing today; 94.75% of all business done on the web is done with the first page listings. A business needs an expert to get them to the First Page of Google. 34.35% of the sales go to spot #1; #2 is less than half that at 16.96%; #3 counts for 11.42%; #4 is at 7.73%, and #5 comes in at 6.19%; The first five rankings receive more than 3/4 of all sales on the web for the phrase searched.
In fact numbers 1 & 2 combine for over 50% of the business. If you're not on first page north of #5, you really don't have the internet working for you. If you're not on the First Page of Google, you don't exist as far as the internet is concerned. That's why this is best left to experts who can do the job for you. Individual business owners will not be able to get to the top spots on their own. - Jon Wyderka -
Love this article Norma -- it's so full of helpful information. And thank you also for all the additional comments and tips! Off to work on my website :) Karen Dietz
Jon,
"That's why this is best left to experts who can do the job for you. Individual business owners will not be able to get to the top spots on their own"
This is very strong statement. Business owners are able to overcome obstacles daily. A business owner leans and applies ... then teaches others to build success.
It is good to see that you are sticking your toe in the water around the virtual world.
http://jonwyderka.over-blog.com/article-50800510.html http://www.travelpod.com/travel-blog-entries/jonwyderka/2/1278529977/tpod.html http://www.ecademy.com/user/jonwyderka http://www.ustream.tv/channel/jon-wyderka/v3 http://www.myspace.com/jonwyderka
It is good to see that you are a reader and have statistics about the Internet at the finger tips.
Careful though.... I think business owners will surprise you if given a chance. In today's world each person in business needs to understand the fundamentals of the virtual if for no other reason than to keep SEO experts from charging outrageous amounts.
To your point, when an expert is needed:
How to Hire and Manage an SEO Consultant
I love to see data. thank you. thanks to all for good conversation.
This conversation has taken on a life of its own--it's all great and thanks so much to every one of you.
Reid - good point about the keyword analysis tool. I do think competitive research is useful in addition--finding out who they are, what they are doing that is working, their backlinks and so on can be super enlightening. Thanks for the info on Market Samurai--I notice there is a free trial, so would be worth checking out. I'd have to see if it provided something I couldn't find on my own before I would pay a monthly fee though. It sounds like an awesome tool based on your description, tho--so I'll have to check it out. Thank you!
Jeff, Betty, Roberta, and Karen - thanks so much for your kind words--I'm glad you have found info you can use here!
Max - Thank you for sharing your thoughts! To your point, I see what you are saying but Google is sophisticated enough to know the difference between a singular and plural form of a word and for the sake of not appearing to key word stuff, I stand by my advice to not combine these unless it fits very naturally into the context of your website copy. I would definitely not advise breaking up pages to suit keywords, but rather to use keywords on each page that are relevant to the content on that page.
Jon - wow where did you get all those stats? I think you make some valid points for sure and for those that can afford the professional seo services, it's great to compete with the big corporations for that top spot on the search engine results pages. In my opinion, however, there is an awful lot small businesses and soloprenuers (without the large marketing budgets) can do to improve their findability on the web over time. It takes time, and a lot of effort, but it can be done--and the business will come. A web site that is optimized for search, that has valuable and meaningful content, and has links in from numerous other high value spots on the web is going to flourish over time with or without expensive seo experts being hired to try and get it to the #1 spot on Google. There are a lot of effective avenues to being found and search is only one. I would never want to discourage someone who wants to get out there and do it themselves--yes you can!! That said, thanks for sharing your thoughts, Jon.
Michael - I love Hubspot--there is a lot of great information there--thank you for sharing that link.
Thanks for all of the wonderful input and sharing. None of us has ALL the answers but together--wow! I love the Biznik community!!
Great article Norma! I am currently using just about all of these tools - much to my clients delight. I reinforce the importance of SEO to them on the sites I build.
There is always room for improvement though - especially for my own website. Certainly some key areas to revisit as I am reworking some content.
Again thanks for a great breakdown - well done!
Norma, I assumed the natural flow of the copy from the beginning. When you converse with a buyer do you only use words in one specific form? Let's say you're talking about buying a home in a specific community, you don't just stick to the word "home" and not "homes" - in a normal conversation we use both. I'm not saying you have to stick all the keywords into your copy for the sakes of having them there - that's why we call it "optimizing content" and not stuffing. You're saying that you'd "rather use keywords on each page that are relevant to the content on that page" - the singular and plurals are the most relevant you can find. If you create 2 pages for the same keyword but separate them on the base of "plural" and "singular" - you'll end up with 2 pages on exactly the same topic, because those keywords highly relevant to begin with. In such cases, search engines have to choose the most relevant page for a search and you may end hitting neither of the targets.
Thank-you great article. I would suggest putting your keyword as part of your trading name.
Hi Norma, Congratulations on writing such an engaging and informative article. I agree with others that you certainly have a gift for writing. I wonder... can you shed some light on how to interpret the numbers that all of these keyword tools produce? For example, "black and white photography" produces 246,000 matches on a local (US) Google Adwords match over an annual period and sells for $1.16 (as of five minutes ago). The same keyword phrase produces 786 matches over an annual time frame on WordTracker. How do you work with / suggest others work with these number discrepancies Norma? I'm hoping your gift of language can shed some light on this for all of us.... Thank you. Donna
Hi Donna, I see that your business' sole purpose is seo, so I think the best way to answer your very complex question is the one you have posted on your own website (there are some misspellings, but I didn't want to alter the quote so my apologies):
"Once we have this initial set of potential keywords, we use a pair of proprietory tools called WordTracker and Google AdWords to first expand the list to include other candidates we may not have thought of, then to narrow it down to a manageable size. Wordtracker helps us identify other related, similar and misspelt keywords and phrases that relate to your business and have been used by individuals browsing the web during the last 90 days. It tells us how many competing websites use those same keywords and gives a ratio representing the ease or difficulty of achieving a high ranking using those keywords. We look at estimates of how many people will search the web using each of these terms in a 24 hour period. An optimal keyword choice would have a high number of searches every 24 hours, and few competing web sites optimized for that exact term. There aren't many terms that fit that criteria, sometimes there are none. But that's the goal! Next we take the relevant keyword phrases that have the most anticipated traffic in a 24 hour period and use Google AdWords to determine what it would cost per click for a first place positioning in Google sponsored results. We figure if someone feels justified in paying for the use of a keyword phrase, it must be bringing in results. This helps narrow our choices even further. Lastly, we use iBusinessPromoter from Axandra to analyse the top 10 websites optimized for our chosen keyword phrases to determine what specific on and off page optimization efforts will have to take place to achieve a top 10 ranking."
LOVE THIS! I promptly went to my WP site to install that All in One SEO plug-in - and was met with a dizzying array of options. There was one that works if you update your blog with Live Writer which I do, but it says it has not been tested with that version.
Any thoughts, or general direction you can give on this point?
Thanks Maria - glad you like the info. I am not familiar off the top of my head, but I'll see what I can discover and get back to you. It may be that you'll need to go into your post after you publish it and make your specifications after. When you say, 'one that works with... Live Writer - do you mean a different plug-in or a different version of all-in-one-seo?
Hi Maria - is this the one you are referring to? http://wordpress.org/extend/plugins/all-in-one-seo-pack-windows-live-writer-bridge/ - this looks like it may solve the issue...but would have to try it first to be sure.
Norma, Grand Slam again.
There is a lot to be said for keywords, keyphrases, long tail phrases, etc. (And apparently, I am late to this party of conversation.) I know it is one of the "keys" to SEO and many people do not get it or use the tool to their advantage.
I believe your marketing strategy and keyword/phrase strategy should mirror each other. The keywords become YOUR brand, which you sear into the hide of your content.
I see that many Bizniks do not know how to use keyphrases in their Biznik profile and they lose Google juice because of it. Pimping your website with keywords is not as effective as doing the same for your Biznik profile. Biznik gets more exposure from Google and your profile can benefit from that exposure. Biznik becomes your initial landing page from a Google search. Then the searcher could move from Biznik onto your website, which does not require any SEO at all. Biznik is the cheapest SEO in town.
I'm also learning how to use keyphrases in LinkedIn for optimization also.
Fun stuff.
grazie, ciao, P>}
Hi Pete - thanks for your comments - you add so much value. Have you written an article about the most effective way to use keywords on your Biznik profile by chance? I am relatively new to using Biznick--LOVE IT--but have no doubt I can be learning from you in this area. If you haven't written such a piece--I'll have to look at your article archive--I can only imagine the response you would get on that type of information :) Talk to you soon, Pete. You are simply terrific! Cheers ~Norma
Wow, Norma -- an article from Pete on this topic would be awesome. Thanks for suggesting it... whaddya say, Pete?
Yeah Pete,
What do you say?
And Norma...more please from you too...your articles are easy to digest and great resources.
Cheers,
Deborah
Yeah Pete,
What do you say?
And Norma...more please from you too...your articles are easy to digest and great resources.
Cheers,
Deborah
Thanks Deborah :) - I agree with you and Ann - an article from Pete on this topic would be a great read!
Ladies, Ladies, pleeeease!
Okay already.
I wrote this one 3 months ago: http://biznik.com/articles/knock-off-the-ceo-coo-owner-president-founder-manager-and-entrepreneur
Beyond the kind comments there, it did not resonate with others. Too complicated? Too simple? Too sarcastic? Maybe I can do better.
Your comments would be appreciated.
grazie,
ciao,
P>}
Thank You Norma. I found this to be useful as I am stepping up my web site and social media presense on-line.
Hi Mark - you are so very welcome. You might also find Irma Davila's latest article on Google Adwords helpful: http://biznik.com/articles/five-easy-ways-for-small-business-owners-to-improve-google-adwords-campaigns
Cheers ~Norma
Hi Norma, great to see the article, very much informative & helpful..thank you so much, i think from a business point of view people should the adwords will help us in a greater extent...thank you once again..
Rgds Kiran...
Norma,
Thank you for an informative article. Now...let me not procrastinate and put some of the suggestions to work.
Michael Schuett
Very helpful, Norma! I've made several simple websites for myself and my clients. But sometimes with a "Ready, Fire!...Aim" approach to building them. My knowledge of keywords, and social networking is spotty at best. But I'll be putting these ideas into practice in the very near future.
If you're not already using video for some of your presentations and would like to, please let me know since that is what I do. The local site on my profile is one of my sites I'll be beefing up with your ideas! Thanks!
My sentiments exactly, these are the very same tactics we use for our Internet Marketing Consulting firm, keywords and keyword phrasing is an absolute must for search engines to target your site for your unique keywords.
Linda - http://www.onsitelocal.com
Norma, I am in the process of changing things on my website and can't wait to make good use of your excellent article.
Nancy,
Isn't it great to have such a series of guideposts to follow thanks to Norma AND to know that if you get stuck, you know who to call for help!
Norma has a way of simplifying the complex and I know that if I hit a wall, I'd call and engage her in a heartbeat!
Deborah Drake
Authentic Writing Provokes
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