<p><strong>When</strong> it comes to marketing ourselves effectively, you have to know your limits, your liabilities, and your goals. You also have to know your products and services, and how they can help others. However, to help you market the most effectively, you need to know the best version of you, too. Are you at your best early in the morning, late afternoon, or midday? When do you do your best thinking? When are you the most creative and productive? When do you enjoy yourself the most? Take this information to invent the very best version of you, and you'll start to market yourself much more effectively. In addition, if you use the same questions about your product or service, you'll discover more points to use to market them much more successfully.</p> <p>For example, if you know you're at your peak early in the morning, schedule breakfast or coffee meetings with your clients to be the most effective. &nbsp;Share your energy with those who peak at the same time. &nbsp;You will have a connection that will translate into dollars and referrals. &nbsp;In the same way, analyze your products. What needs to they meet for your clients? What's their biggest selling point? What's the very best version of your product or service? If you reinvent yourself to your very best version, you can reinvent your products, too, and that can turn into greater sales for you and your company. &nbsp;Now is the time to reinvent. Assess your products and see where else they can be used, marketed or improved. &nbsp;Once you have those facts, sell them to the world. &nbsp;Now, with many companies cutting back on marketing dollars, you can make a huge splash in your sector with a reinvention. &nbsp;You will stand out from your competition while they wait in the wings for the market to turn around.</p> <p>If you offer a service, think about the very best version of that service? When have you felt the most effective? When have you felt the biggest pride in a job well done? Who do you feel you've helped the most from your service? What's the biggest mistake you've ever made? Evaluating your service to make it the best it can be will only help your business grow and prosper. If you can find the best version of you and your service or products, you can change the way you look at marketing yourself and your products, and that can change the way you do business. Another idea is to conduct focus groups. &nbsp;This will give you an independent third party view of how, what where and why. &nbsp;You may see things that were always there but because you are close to the source, your "baby", you would not see it. &nbsp;An outsider's perspective is always enlightening! &nbsp;You may be just fine - don't be afraid to try it.</p> <p>So, find the best version of you, your products and services, and transform your business model from good to fabulous! &nbsp;Seize this down market and change your image or product. &nbsp;It may be the best move for the future.</p> 2009-10-16T00:03:31Z -0.7095 99 6956 true 5 43548 are-you-your-company-the-best-version-of-yourself-or-your-company 0 2009-11-04T10:13:59Z 2009-11-04T17:14:38Z

What do you know about you or your company to be effective? Can you improve on it? Is reinvention the best medicine?

1 2009-11-04T17:14:38Z