<p>Have you heard the expression &ldquo;article marketing&rdquo; but not known for sure what is meant?<br /><br />Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc.<br /><br />What? &nbsp;<br /><br />Yes, you write informative articles for free and then people throughout cyberspace can use your articles for free <strong>as long as your author bio box (also known as the resource box) is used at the end of the article. </strong></p> <p>The reason that article marketing can be so powerful is because it helps build trust in your expertise as well as appreciation that you willing share valuable information for free.<br /><br /><strong>Let&rsquo;s look at how this marketing technique works:</strong><br /><br />You want, for example, to be known as the person who is an expert in training Dalmatians.&nbsp; And you have a Web site from which you sell a series of ebooks on different aspects of training Dalmatians.<br /><br /><strong>Why should anyone trust that you know what you&rsquo;re talking about? &nbsp;</strong><br /><br />Now imagine that you&rsquo;ve written several short articles on tips for training Dalmatians.&nbsp; You haven&rsquo;t given away everything you know, but you have shared some valuable information.&nbsp; And you submitted these articles to online article directories such as ezinearticles.com and as guest posts on blogs focused on dogs and dog training.<br /><br />Your author bio includes a link to your Web site as well as presenting your dog-training credentials. &nbsp;<br /><br />Now when the editor of a dog training ezine picks up an article of yours from, let&rsquo;s say, ezinearticles.com and then publishes your article in his/her ezine, you and your business have just been exposed to a target market you may never have otherwise reached.&nbsp; And you&rsquo;ve been presented as an expert in this field! &nbsp;<br /><br />Of course, as with probably everything else on the Web, there are strategies that can make your article marketing more effective.&nbsp; Such strategies include keyword-rich headlines and first paragraphs as well as writing numerous articles.<br /><br />If you&rsquo;re wondering how you can ever find time to do yet one more marketing activity, you need to realize that article marketing actually builds on other marketing activities.&nbsp; For example, you may have content on your Web site that can be revised into one or more articles.&nbsp; Or you may have written a speech that can be revised into articles.</p> <p>Many people talk about "re-purposing" when they talk about article marketing.&nbsp; These people might make a podcast and get a transcript of that podcast.&nbsp; Then they'll break up that transcript into several articles.&nbsp; They may publish these articles first as blog posts, then submit these articles to the online directories.</p> <p>The most important elements of good article marketing are using your own original content and providing value to your target markets.&nbsp; When people thank you for sharing valuable content, you'll know you've done a good job with article marketing.</p> <p>&nbsp;</p> <p>&nbsp;</p> 2009-06-24T07:02:59Z -5.99094 289 5174 true 14 14061 article-marketing-offers-free-cyberspace-exposure-for-your-brand-book-or-business 3 2009-06-28T13:31:21Z 2009-06-28T20:31:43Z

Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc.

1 2009-06-28T20:31:44Z