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Floyd Talbot
Floyd Talbot
Business Financial Management & Strategy
San Jose, California
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Back to Ethical Basics

What does Humpty Dumpty teach about ethics? Lapses send us crashing into pieces: individually and organizationally. He was one individual, but that is all it took for the ethical failures of England during the time this little lyric surfaced.

Written Apr 21, 2008, read 1139 times since then.
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Ethical Humpty Dumpties

Enron, WorldCom, Arthur Andersen, Tyco, Phar-Mor, FINOVA, MiniScribe, Bausch & Lomb…and the list can go on of companies embroiled in fraud, scandal, and corruption over the years. Martha Stewart has become an infamous household name because of her insider trading activities. Kenneth Lay, Andrew Fastow, Jeffrey Skilling are all now appealing very long sentences for fraudulent accounting practices for personal gain. What has caused these scandals, which have taken down highly reputable companies touting codes of ethics that stand out among the best in commerce?

Humpty Dumpty has fallen once again and has exposed the weakness of ethical lapses before the entire world with leaders now living in the GreyBar Hotel (prison),[1] attempting to salvage whatever is left of their reputations as leaders of industry. What have we learned from these events? Enough to prevent our leaders from falling further? Now it is Governor Spitzer and a number of other public figures who make recent headlines and show how far we have fallen in personal and organizational ethics. How do we handle ethical lapses? What steps can we take to prevent more of them? Where do we start?

Ethical Theories

Ethical philosophers have derived a number of ways of approaching ethics. The word ethics comes from the Greek (θικ?ς) meaning “the theory of living” [2]Some have divided it into several branches: or “a system of value and custom instantiated in the lives of particular groups” [3] that articulates the morality of the organization. In many ways, it goes beyond individuals groups or organizations to which individuals belong. It does not dismiss individual ethics, but incorporates individuals within an ethical framework of a group setting.

  • Normative Ethics – Moral standards that make a distinction between right and wrong. It encompasses the branches of ethics consisting of virtue, duty, and consequences. [4] Normative ethics considers the norm for society or what ought to be, that is “Stealing is wrong and should be punished.” Normative ethics encompasses several theories among which are Consequentialism, Virtue,and Deontology. [5] Consequentialism is the theory of ethics that defines moral right or wrong as dependent solely on consequences. [6]
     
  • Virtue theory is defined by its name and attempts to answer the question, “How should one live?” [7] Based on Aristotle’s model of virtue, it opposes the approaches of consequentialism and deontology and focuses on the good and humanity. We live virtuous because we want to attain goodness and happiness (Aristotle’s eudaimonism). It also looks to outcomes: the kind of character resulting from living out virtues.
     
  • Deontology approaches ethics from inherent right and wrong. It suggests moral obligation, right, or duty to do the right thing. Emmanuel Kant promoted this approach with his emphasis on duty and obligation as categorical imperatives. He held to a universal law for ethics in treatment of individuals so that a person acts out of maxims as a “lawmaking member of a kingdom of ends.” [8]
     
  • Meta-ethics – The analysis of ethical statements, such as truth claims, their emotional expression, whether they are absolute or relative to a society, individual, or culture. [9]
     
  • Applied ethics – The application of ethics to real life situations. Aristotle championed such approach, dividing ethics into two parts: intellectual and moral virtue. To Aristotle, they must co-exist.
     
  • Ethics of Expediency – Although expediency is not among the approaches ethicists often discuss, it is in reality an approach to ethics. When Jesus stood before Pilate, Pilate sought a way out because of his assessment of Jesus’ innocence. He exercised the ethics of expediency by offering an optional release of Barabbas instead of Jesus. Herbert Spencer wrote of it in his work The Principles of Ethics in which he associates expediency with Bentham and Mill in their rejection of divine commands for ethical conduct. [10]

Premises For Individual and Organizational Ethics

One of the early great works by the theologian Aurelius Augustine gives a lengthy space to the Great Babylon, the city of great confusion. Augustine writes, “In Assyria, therefore, the dominion of the impious city had the preeminence. Its head was Babylon – an earth born city, most fitly named, for it means confusion.” [11] Augustine described the bitter battle between the City of Men and the City of God. It is a battle between confusion and truth, ethical confusion with a myriad of ethical theories versus the code of ethics with its source in God. The City of Men built their towers then and builds their skyscrapers now. The City of Men perpetrated confusion with their tongues then, and it continues the same tradition now with double-talk and a post-modern Babel.

 

There are two premises arising from this Augustinian principle.

Premise #1 – Individuals comprise organizations. Although the several laws of democracies worldwide treat organizations (particularly corporations) as separate entities apart from the individuals who own them, these organizations are not living beings in themselves. They could not exist apart from their living owners.

Premise #2 - There is no distinction in its application between individuals and organizations. When individuals organize, they in effect make a treaty or contract with one another to subscribe to a code for the good of the organization. They, inform the organization’s ethics. The ethics of the organization are the ethics of the individuals forming it. This must be the case for the survival of the organization. Otherwise, conflicts and disengagement arise, and the organization would dissolve. The organization cannot form its own ethical framework. Rather it depends on the individuals managing it and giving it an ethical position.

Back to the Individual

Over 1,600 years after Augustine, another figure arose from the world of business, Peter F. Drucker, and said essentially the same thing as Augustine concerning the reach of ethics.

Drucker’s approach to ethics aligned with Augustine in the specific instance of application. He emphasized a single code of ethics and their equal application to individual and organization alike. He places emphasis on the individual as the primary mover of ethics rather than on the entity of the organization. He writes:

“ There is only one ethics, one set of rules of morality, one code, that of individual behavior in which the same rules apply to everyone alike. And this fundamental axiom business ethics denies.”

He criticized executives for their assignment of ethics to “casuistry” by asserting, “ethics for them is instead a cost benefit calculation involving the demands of individual conscience and the demands of position – and that means that the rulers are exempt from the demands of ethics, if only their behavior can be argued to confer benefits on other people.” [12]

In saying this, he becomes almost prophetic of the Enron scandal, whose executives appeared to reason in such a manner for relaxing their code of ethics so that cronies could benefit. His prophetic indictment of such behavior exposes the convoluted and corrupt reasoning behind the waiver of Enron’s code of ethics. In their attempts to cast benefit toward their colleagues and to boost the company’s stock price, they ruined the lives of hundreds, if not thousands, of ordinary people. His contribution to modern ethical theory was to bring back to organizations the essential that ethics begins and ends with the individual.

Ethics in organizations begins with the individual and individual leadership by example. An internal ethical core provides the basis for action and influence within groups and organizations. Organizations do not have an ethical framework of themselves. Society and organizations within them start becoming ethical through the individual. The individual must be grounded in ethics and moral practice for organizations to succeed. Without individual accountability to an ethical core, there can be no ethical leadership, ethical organizations, or ethical societies.

 

[1] As heard on the Lee Rodgers Show on KSFO radio, San Francisco.

[2] ______________, Ethicsin Wikipedia: The Free Encyclopedia, http://en.wikipedia.org/wiki/Ethics.

[3]Crisp, Roger (1998). Ethics. In E. Craig (Ed.), Routledge Encyclopedia of Philosophy. London: Routledge. Retrieved July 07, 2006, from http://www.rep.routledge.com/article/L132.

[4] _______________, Ethics in The Internet Encyclopedia of Philosophy, Fieser, James and Bradley [Ed], http://www.utm.edu/research/iep/e/ethics.htm#H2 Dowden,

[5] _____________, Normative Ethics, Wikipedia: The Free Encyclopedia, http://en.wikipedia.org/wiki/Normative_ethics

[6] Sinnott-Armstrong, Walter, "Consequentialism", The Stanford Encyclopedia of Philosophy (Spring 2006 Edition), Edward N. Zalta (ed.), URL = .

[7] Athanassoulis, Nafsika, Virtue Ethics, The Internet Encyclopedia of Philosophy, http://www.iep.utm.edu/.

[8] _____________________, Deontological Ethics in Wikipedia: The Free Encyclopedia, http://en.wikipedia.org/wiki/Deontology.

[9] ______________, Ethicsin Wikipedia: The Free Encyclopedia, http://en.wikipedia.org/wiki/Ethics.

[10] Spencer, Herbert, The Principles of Ethics (Indianapolis: Liberty Fund, 1978), online edition.

[11] Augustine, Aurelius, The City of God (Rio, Wisconsin: The Master Christian Library, Version 8.0, 2000), 686

[12] Drucker, Peter F., The Daily Drucker: 366 Days of Insight and Motivation (New York: HarperBusinesss, 2004), 130.

Learn more about the author, Floyd Talbot.

Comment on this article
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  • Michelann Quimby
    Posted by Michelann Quimby, Austin, Texas | Apr 22, 2008

    I think that even at their best, organizations are inherently Utilitarian. By becoming a member of any type of human society, social or work-related, you give up a certain amount of freedom to determine your own ethical framework in exchange for membership. The organization as a whole must then attempt to represent the dominant values of the group, naturally leading it towards a Utilitarian approach to ethics.

    The challenge is then helping business leadership and employees to understand that they are part of larger social systems (communities, cities, countries, industries) and must consider the consequences of their actions in that context, not just the context of the individual company. This is where Kant and Utilitarianism merge; in the meta-system (the world), violating universal law has individual consequences: companies that engage in shoddy ethical practices abroad support corruption and poverty in those countries, limiting the eventual availability of those markets.

    Conversely, organizations that work to solve issues of global poverty are increasing the potential market available to them. Viewed from enough height, what is right is what is also profitable.

  • Floyd Talbot
    Posted by Floyd Talbot, San Jose, California | Apr 22, 2008

    Well said, Michelann.

    I would like to see more responses concerning the challenges others in this community have encountered in ethics. Understanding is certainly a starting point. Practice certainly take a top priority, but what is the source and grounds of practice. It must have some sort of foundation or it fades in the darkness of corruption. The individual must possess an ethical core out of which practice emerges and influences all types of organizations.

    Your last paragraph seems to echo Milton Friedman and Adam Smith and their "self-interest" model for capitalistic economies. Note though in their writings, "self-interest" does not equate to "selfish."

    Thanks for your comments

  • Patrick Byers
    Posted by Patrick Byers, Bellevue, Washington | Apr 22, 2008

    Good stuff, Floyd.

    We seem to be tackling two sides of society from similar angles.

    A byproduct of all this: Cynicism at all levels of society.

    This cynicism and lack of trust are one of the three reasons I believe marketing doesn't work anymore (along with 1) too much information ; and 2) marketing as a discipline is broken).

    I blog on Responsible Marketing most business days at http://responsiblemarketing.com and am authoring a book on subject.

    Thanks for the great context.

    Happy marketing.

    Patrick Byers

  • John Hays
    Posted by John Hays, Seattle, Washington | Apr 22, 2008

    Floyd,

    Good review of Ethics 101.

    My take in a much more down-in-the-dirt reframe...

    Take the lowest form of self interest...selfishness/greed.

    Combine it with bad law, written accidentally and/or deliberately.

    Substitute "legal" for "moral" and "ethical" in the language we use to explain away or excuse our behavior.

    Silence/co-opt the individuals and institutions that traditionally have been the guardians of morality in our society.

    Add moral relativism, which is easy to do once you accomplish the previous item.

    Throw in distractions, also known as bread and circuses (fill in your favorites: TV?, spectator sports?, Brittany and her media ilk?, etc).

    Add fear (terrorism and economic collapse).

    What do you get? A society so confused and distracted that we know we are in trouble but don't know what the problem is precisely and are looking for someone to blame, knowing in our hearts that we are to blame.

    Morals and ethics? Huh?

    Rant over for the moment.

    John

  • ron zisman
    Posted by ron zisman, pearl river, New York | Apr 22, 2008

    well put john. i join you in your sentiment of wonder at how our society seems to have lost track of something fundamental.

    not sure exactly what that is but it seems to follow the breakdown of how most families interact these days, lack of relationship to our selves and the communities in which we interact. It seems it is every man for himself and whoever has most marbles at the end of the game wins. no real consideration of the larger sense of how it affects a larger community.

    the mantra of the contemporary mba has become 'exploit'. everything. everyone. all the time. be a star. keep score. bottomline is the measure of success.

    i find it all pretty depressing and almost find myself waiting for our currency to collapse... as i don't see where else this can go. as we outsource productivity and manufacturing, as our indebtedness skyrockets and our arrogance is so far out of context to reality, what is it going to take to wake up and take responsibility for our own environment.

    as mr bush so well presented there are the haves and the have mores. the rest don't really count. and with the cost of the presidency, who is representing who's interests. Let's exploit all those that we can and insulate ourselves so we never have to look at what we do.

    talk about ranting...

  • Michelann Quimby
    Posted by Michelann Quimby, Austin, Texas | Apr 22, 2008

    Interesting point, Floyd. I wrote a critical article of Friedman's approach to organizational ethics for the very reason that he seems to excuse organizations from the discussion of ethics by claiming that organizations do not themselves have an ethical obligation beyond providing value to shareholders.

    But Friedman may too have taken the view that ultimately, shareholder and "stakeholder" (all parties effected by the organization's actions) eventually coincide. My point is, whether you look at it from a Kantian or Utilitarian perspective, you eventually get to the same place if you look far enough into the future.

  • Floyd Talbot
    Posted by Floyd Talbot, San Jose, California | Apr 23, 2008

    Michelann,

    Libertarianism (Friedman's guiding political philosophy) on both sides of the political sprectrum has is own set of ethics. Friedman as well as Adam Smith made a brilliant observation about human behavior. It does indeed settle into "self-interest," or a what's in it for me mentality. That is a fact of life. It is dismissive of what many would consider as prime ethical considerations (myself included). He believed in the legalization of certain drugs and prostitution (Of course, Adam Smith would have been stunned by Friedman's persusion on these behaviors.)

    Nevertheless, "self-interest" does work in economics for the reason that Friedman observed. Friedman would have taken a flip side of the coin view of John Donne's view of humanity: "No man is an island unto himself..." Rather than an outward focus on caring for humanity (as Donne's approach would have presented), Friedman would have said, "Donne is certainly right, but for the wrong reasons. We look after others when we look after ourselves first." Donne's perspective would have been the other way around. These two perspectives have battled one another throughout the ages and continue to do so.

  • John Hays
    Posted by John Hays, Seattle, Washington | Apr 23, 2008

    Floyd and Michelann,

    It would be very easy to take following remarks as some kind of rebuke. You would be mistaken if you did so, as I believe that a conversation about ethics is appropriate for this community. It sounds like you have the theoretical base to carry this thread along.

    My $0.02?

    Eight years of education in Jesuit schools and an adult lifetime (40+ years) of studying social sciences and philosophy to the Masters level allows me to appreciate much of what you are saying; but, I'm concerned that the academic level of the conversation is leaving many out of an otherwise valuable discusion.

    Business people, generally being very practical, whatever their formal education, might appreciate and benefit from a different approach.

    I only speak for myself. I want to see this thread continue with a lot more participation. You started it and I would like to see you continue.

    I hope I haven't offended either of you with my posting.

    All the best,

    John

  • Floyd Talbot
    Posted by Floyd Talbot, San Jose, California | Apr 23, 2008

    Thanks John,

    I would love to invite participation at any level without limits - practical, down to earth, theoretical, or any other as it relates to the discussion. I do not take your comments as a rebuke but as advice. If you or others have $.02 you believe might be helpful to a community of folks and business owners, please pipe in. I for one would like some practical applications.

    Have you encountered a situation where questionable ethics have entered? How did you solve it? What was the outcome? What principles did you apply to get to that outcome? How did the situation affect you and your relationships with those involved? Was some sort of reconciliation necessary over the ethical compromise?

  • John Hays
    Posted by John Hays, Seattle, Washington | Apr 23, 2008

    While I encountered questionable ethics in my earlier experience working as an employee in the private for-profit and not-for-profit sectors and in government, I have yet to encounter any real problems in my indie businesses (16 years PT and 13 years FT).

    As an employee, I had to find a way to get the work done in spite of the problems. I did it my way and survived with some scars. As a self employed person, I don't have those problems because I make the rules governing my behavior.

    Because my resume is out there, I won't give details in so public a forum. However, it is my firmly held belief that having clear, strong ethical and moral standards and keeping the radar on (i. e. paying attention) goes a long way towards steering clear of the reefs. Keeping yourself on an ethical course and staying away from people with flexible, if any, ethics reduces the opportunities to get yourself in trouble.

    Having said that, and leaving philosophical and religious arguments aside, what specific ethical and moral standards would form the basis of right living, including in our business lives? Every aspect of business poses potential ethical and moral issues.

    What specific standards would be acceptable for all members of our very diverse national and international membership?

    I know what works for me.

    I could go on well beyond the group's tolerance for long-winded rants. I'll stop for now and step in as I feel the need.

    Thanks for starting this, Floyd. And come back in Michelann.

  • Floyd Talbot
    Posted by Floyd Talbot, San Jose, California | Apr 24, 2008

    As a financial management professional and business strategist, I sometimes encounter clients who want to intermingle business and personal expenses. Well, the IRS frowns on that. It says that breaks the law by skirting around paying taxes. For corporations, that is called "piercing the corporate veil."

    That is a touchy situation for me when I am acting as an interim finance manager for the firm and am not at the firm's place of business but only 3-4 days a month and guide remotely. I see those expenses placed on the books and wonder how to deal with them.

    With one client, I got creative. The client continued to have his company accountant pay his own personal credit cards from company funds. So I approached him about that since he was the owner and I was simply a consulting finance manager for him. He had also loaned his own company money from time to time, because the well was running dry, and he had to pay bills. I suggested to him that I take his personal expenses as a paydown on his loan, and he agreed. This was a clean way of dealing with a sticky issue that may have gotten him in trouble with the IRS had they ever audited him.

    It was not up to me to dictate his ethics, but it was up to me to keep a clean set of books for him and remain ethical myself. He owned the business. I was simply his advisor. Soon afterwards, I saw fewer and fewer personal credit card charges on the books. Eventually they disappeared altogether.

  • Michelann Quimby
    Posted by Michelann Quimby, Austin, Texas | Apr 24, 2008

    Most of the ethical dilemmas I've witnessed or had to deal with myself at work have been related to internal politics and work relationships.

    I had a manager who fired two fellow employees under false pretenses. She fabricated situations that indicated they were incompetent, and then had other managers she was politically aligned with corroborate her fabrications. I believe she was motivated to fire them because she herself was not competent in the area she had been assigned, and wanted to remove anyone who might draw attention to that fact.

    What was my ethical obligation in this situation? As a bystander, I was getting my information second-hand, so committing career suicide by going over her head seemed unwise. However, pretending that her actions were warranted, and hadn't caused great damage to the careers of my co-workers created a great deal of unhappiness and internal dissonance for me. I felt that her actions were not only unethical, but harmful to the company, as the employees she had fired were highly competent, committed, experienced and productive. Still, she was politically and positionally far better placed than I was, and anything I said was unlikely to be taken seriously, other than to brand me as a troublemaker.

    My imperfect solution was to find another job, and have a couple conversations with the managers above her before I left regarding my concerns. As I suspected, my reservations about this manager were largely disregarded. On a political level, I should have left it alone and avoided burning any bridges in the organization. But on an ethical level, I could not do so without violating my own values and personal ethical system.

    I would hazard that most of the ethical dilemmas we face in the work world are of this interpersonal, messy nature. But I also believe that if we ignore these occurrences and allow our own values and those of our organizations to erode, eventually the company culture and values change to accommodate the norm. This is when larger ethical gaffs become a high risk.