As a matter of fact I want you to live and prosper. You just need better words to be found on Google. However, (the set up) I don’t want to hurt your feelings (and the punch) but nobody cares what your title is! Sorry. People want to know what YOU can do for THEM. Not what you call yourself.
Now that I have your attention, let me put this context. If you are using the above titles or similar innocuous titles like “Sales”, “Coach”, “Consultant”, etc in your Biznik profile, you are missing out on great SEO (search engine optimization). You are not getting all the Google Juice you deserve. Specifically, the “Your Job” field below your name on your Biznik profile is not for your title but instead a field to indicate what you do. This field is highly optimized for search engines. As a matter of fact, it is the most optimized field on Biznik.
Go ahead, do a Google search on the “Your Job” title on your profile. Results? Are you even on the first page? Pathetic! Right? If someone knows your name or your company name, sure they will be able to find you in a Google, Bing or Yahoo search, maybe. But that is not how people search the internet. People search the internet to solve a problem, find a product or service or to ask a question, sometimes in as few as one word. What is your problem solving moniker? What problem do you solve? What product or service do you sell? And what is the question your clients are asking or what questions do you answer for your clients? How do you define what you do in one word? Two words? Three words?
Imagine, if you will, a parallel universe where huge thick heavy paper books with blue pages existed. These books, let’s call them “blue pages”, were a directory of names of all the business people known to man in the universe. What various sections of the “blue pages” would your name be listed? I’ll tell you immediately, there are no sections for “Sales”, “Coach”, “Consultant”, “Owner”, “President & Founder”, “Manager”, “CEO”, “COO” and “Entrepreneur”. Those sections had too many names and the pages were torn out and destroyed. No one could find what they were looking for. So, where else would your name be found? What is so distinctive about what you do that the section of the “blue pages” is very small?
Defining what you do succinctly is a keyword or keyphrase, in SEO lingo. The proper keyword(s) in the “Your Job” field are extremely important. The right keywords are especially attractive to search engines. The proper keywords will reap almost immediate results, placing you higher in the Google search results. Google has several free tools to assist you to develop better keywords or keyphrases. Try Google’s Keyword Tool and Wonder Wheel. There are many other tools, most of which are free to help you on your quest. Your keyword to search for is “Keyword tools”. Duh!
This is one of many tips presented in the “Polish Your Profile” event. Look forward to more articles, events or webinars for more Biznik tips.