Always a great reminder.
As strangers everyone has an advantage. There is no long history, no baggage, no negative. There is only a blank slate. This happens for about two seconds and then people connect and the assumptions begin.
Within seconds of meeting, you must appear to have skills, talents and resources which makes you and your company more valuable than what the person you connect with has.
Otherwise, the human condition works subconsciously and someone might say: “My Company, my team and I have more to offer than you. Spending any time with you would be a waste of energy and time.”
This of course is an inaccurate assumption on the part of the person you approach. None-the-less, an instant decision is made and you may have lost even as you spoke your first couple of sentences.
The fact that you are going to a daytime event may leave someone the impression that you are either very wealthy and have time on your hands or you are unemployed and have too much time on your hands. Not enough business, between jobs, and starting a brand new business could also be an assumption.
When you attend an event, you arrive in very casual attire and begin to confirm someone’s assumption that you have too much time on your hands and don’t care much about making an impression.
You do not know there is one person in the room who is there simply to listen, watch and recruit their next superstar.
You do not realize there is a successful business owner in the room who is in recruiting mode because they will NOT reveal such a thing. Your vision, product, service may roll off your tongue quickly in an introduction and if you feel a bit too comfortable, you may spill the beans and reveal how you just lost the job and have high stress.
The room then fills with empathy and heads will nod. Everyone knows and understands your hardship but will be slightly confused about why you would pour out your misery and sadness.
Every contact with another becomes an opportunity for someone to say;”WOW" or even "WOW backwards!”
Instead of talking about the troubles of life and business, it is the opportunity to share a tip, make people's day with a bit of knowledge and help everyone improve because you were present.
This makes your first priority: Make Their Day.
You need to put a yellow sticky note on your notebook to remind you:
“There is a very good chance that you are the only person in the room who has your specific skills and talents. You are the one and only.”
No doubt, you are better than me at something. I hope your skill and talent will shine during the next event where we connect or during the next contact we have. If so, then you will have me thinking more about the tip you gave and knowing of your skills, I will find more reason to say: "I know someone who is better than you. You don’t need to slave over that task. I will introduce you so you can hire them."
The room is full of talent and skills. Biznik events offer one of those rare opportunities to for good people to connect and share. Hopefully it is a time to “show off” just enough so that others will be left in awe. If so, that is when the sharing begins.
You are better than me at something. I am always interested in knowing how and why. I hope you will take the opportunity to share a tip and make my day and I will try and do the same.
If you are the host of the event, that is impressive. You would take the time and trouble to host an event and share your expertise? Awesome and amazing. I say: Host more events... day or night. I will bring the dark chocolate.
Learn more about the author, Michael Hartzell.
Always a great reminder.
You are the one that's so often making MY day, so thank you Michael for the excellent reminder!
Bold article. Thank you, Michael. I agree: If I take the time to attend an event, I definitely expect to learn at least one new thing for my time. If I find out I could have taught the event host more than they taught me, I feel like I've wasted my time.
Thank you... great of you to share thoughts.
Yes. A purposeful event with the goal of making it worthwhile ... even as an attendee, makes it a success.
Thank you for your comment. Makes my day. :)
I have found these events apprecaite people showing up. I have enjoyed and learned something from ecvery one of them so far. I do hope I also left something for them. I love the dark Chocolates. lol
Well said Michael.
This is a great reminder of how to present yourself in a professional manner. It's important to think about the experience of others and the impression you want to make. Thank you!
There is an opportunity to meet business owners and executives face to face and share your character and expertise as it relates to inbound marketing.[more]>