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Better Than You

To get the "Yes" or maybe the "Sure, Let's Talk", you must already give an impression up front that you are better, have more to offer, are faster, more ingenious, have more connections or are more effective.
Written Jun 18, 2012, read 1190 times since then.
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As strangers everyone has an advantage.  There is no long history, no baggage, no negative.  There is only a blank slate.  This happens for about two seconds and then people connect and the assumptions begin. 

Within seconds of meeting, you must appear to have skills, talents and resources which makes you and your company more valuable than what the person you connect with has.

Otherwise, the human condition works subconsciously and someone might say:  “My Company, my team and I have more to offer than you.  Spending any time with you would be a waste of energy and time.”

This of course is an inaccurate assumption on the part of the person you approach. None-the-less, an instant decision is made and you may have lost even as you spoke your first couple of sentences.

Example:

The fact that you are going to a daytime event may leave someone the impression that you are either very wealthy and have time on your hands or you are unemployed and have too much time on your hands.  Not enough business, between jobs, and starting a brand new business could also be an assumption.

When you attend an event, you arrive in very casual attire and begin to confirm someone’s assumption that you have too much time on your hands and don’t care much about making an impression. 

You do not know there is one person in the room who is there simply to listen, watch and recruit their next superstar. 

You do not realize there is a successful business owner in the room who is in recruiting mode because they will NOT reveal such a thing.  Your vision, product, service may roll off your tongue quickly in an introduction and if you feel a bit too comfortable, you may spill the beans and reveal how you just lost the job and have high stress.

The room then fills with empathy and heads will nod.  Everyone knows and understands your hardship but will be slightly confused about why you would pour out your misery and sadness.

Instead:

Every contact with another becomes an opportunity for someone to say;”WOW" or even "WOW backwards!”

Instead of talking about the troubles of life and business, it is the opportunity to share a tip, make people's day with a bit of knowledge and help everyone improve because you were present.

This makes your first priority:  Make Their Day.

You need to put a yellow sticky note on your notebook to remind you:

“There is a very good chance that you are the only person in the room who has your specific skills and talents.  You are the one and only.”

No doubt, you are better than me at something.  I hope your skill and talent will shine during the next event where we connect or during the next contact we have.  If so, then you will have me thinking more about the tip you gave and knowing of your skills, I will find more reason to say:  "I know someone who is better than you.  You don’t need to slave over that task.  I will introduce you so you can hire them."

The room is full of talent and skills.  Biznik events offer one of those rare opportunities to for good people to connect and share.  Hopefully it is a time to “show off” just enough so that others will be left in awe.  If so, that is when the sharing begins. 

You are better than me at something.  I am always interested in knowing how and why.  I hope you will take the opportunity to share a tip and make my day and I will try and do the same.

 

PS

If you are the host of the event, that is impressive.  You would take the time and trouble to host an event and share your expertise?  Awesome and amazing.  I say:  Host more events... day or night.  I will bring the dark chocolate.

 

Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell

Professional Trainer & Coach for individuals and organizations with a primary focus on innovative marketing specializing in Guerrilla Marketing & Inbound Marketing. http://www.michaelhartzell.com

Learn more about the author, Michael Hartzell.

Comment on this article

  • Effectiveness & Efficiency Expert, Process Improvement Consultant 
Seattle, Washington 
Pete DiSantis
    Posted by Pete DiSantis, Seattle, Washington | Jun 18, 2012

    Always a great reminder.

    Thanks, Mike.

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Jun 18, 2012

    Likewise Pete.

    You always make everyone shine better when in the room...

    thank you for what you do.

  • Startup and New Venture Consultant 
Tacoma, Washington 
Sue Oliver
    Posted by Sue Oliver, Tacoma, Washington | Jun 18, 2012

    You are the one that's so often making MY day, so thank you Michael for the excellent reminder!

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Jun 18, 2012

    Sue,

    Thank you ... and it is an honor to make your day. Appreciate that you stopped by.

    Mike

  • Outsourced Construction Bookkeeping And Accounting Specialists 
Lynnwood, Washington 
Randal DeHart, PMP, QPA
    Posted by Randal DeHart, PMP, QPA, Lynnwood, Washington | Jun 19, 2012

    Michael,

    You are an example of what I have said for many decades:

    "It is who you knows you, that is what counts!"

    Your insights are truly remarkable!

    Warm Regards,

    Randal

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Jun 19, 2012

    Randal,

    I am going to borrow that: -It is who you knows you, that is what counts.-

    Thank you .... and also for your best remarks.

  • Outsourced Construction Bookkeeping And Accounting Specialists 
Lynnwood, Washington 
Randal DeHart, PMP, QPA
    Posted by Randal DeHart, PMP, QPA, Lynnwood, Washington | Jun 19, 2012

    Michael,

    You may borrow it and use as much as you please!

    Warm Regards,

    Randal

    PS:

    That offer is extended to include a few million of your closest friends!

  • CPA, MBA, Wealth Strategist 
Tacoma, Washington 
Merry McNutt
    Posted by Merry McNutt, Tacoma, Washington | Jun 21, 2012

    Bold article. Thank you, Michael. I agree: If I take the time to attend an event, I definitely expect to learn at least one new thing for my time. If I find out I could have taught the event host more than they taught me, I feel like I've wasted my time.

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Jun 22, 2012

    Merry,

    Thank you... great of you to share thoughts.

    Yes. A purposeful event with the goal of making it worthwhile ... even as an attendee, makes it a success.

    Thank you for your comment. Makes my day. :)

  • Commercial and Residential Inspector 
Auburn, Washington 
Vicki Campbell-Mensah
    Posted by Vicki Campbell-Mensah, Auburn, Washington | Jun 24, 2012

    I have found these events apprecaite people showing up. I have enjoyed and learned something from ecvery one of them so far. I do hope I also left something for them. I love the dark Chocolates. lol

  • Mental Health RN,team leader. 
Aurora, Oregon 
Calista Causey
    Posted by Calista Causey, Aurora, Oregon | Jul 02, 2012

    Mike Enjoyed the article. Dark chocolate is the only kind to buy. Regards Calista

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Jul 02, 2012

    Vicki, Yes. I agree. I too have never walked away from a Biznik event without learning more. Thank you for sharing!

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Jul 02, 2012

    Calista,

    Thank you! Yes. It is a good bonus to any meeting or event. :)

  • Coworking, Office Space and Meeting Rooms / Strategic and Business Planning Consultant 
Issaquah, Washington 
Richard Gabel
    Posted by Richard Gabel, Issaquah, Washington | Jul 15, 2012

    Well said Michael.

  • Social Media Coach and Consultant 
Ridgefield, Washington 
Vena Jensen Blitsch
    Posted by Vena Jensen Blitsch, Ridgefield, Washington | Dec 20, 2012

    This is a great reminder of how to present yourself in a professional manner. It's important to think about the experience of others and the impression you want to make. Thank you!

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