Boost Sales By Avoiding the "Look-Just-a-Like" Zone with Competitors

Warning! With growing competition in the marketplace, me-too products and services stand as one of the top sales killers. Prospective buyers for your product or service will often place you in what I call the "Look-Just-a-Like" zone!

What is the Look-Just-a-Like Zone?

It's that non-buying mentality a prospect puts you in when they can't tell the difference between one product or service and the other.

If a prospect even places you in the look-just-a-like zone ... no sale! Unfortunately, most products and services go into that zone everyday.

That's why it's vital for marketers to continue working to find stronger ways to differentiate themselves. Those who do will quietly replace those who don‘t.

The more ways you can find to differentiate your business, product or service from the competition the more solid your position. And the less you'll find yourself in the dreaded look-just-a-like zone. Result? More sales.

The obvious way to differentiate yourself from the competition is to throw gobs of money on advertising and promotion. Unfortunately, that won't even work without a well thought out  and executed plan of action.

But here's  the good news. If you don't have deep pockets, you not only have hope, but perhaps an advantage. Why? Because a sound plan and creative ideas will beat deep pockets and routine ideas every time.

Here's 3 Quick and Easy Ways To Avoid the Sales Killing "Look-Just-a-Like” Zone.

1. Think Backwards

One of the quickest ways to stand out from the crowd of competition is to do the opposite of what they do. Reversal thinking has helped people stand out from the crowd more than anything. If you saw a newspaper heading that read "Man Bites Dog" would that get your attention? Of course it would.

Opposites not only attract, they attract attention. So can you think of a routine task, action or activity you could reverse when it comes to your business, product or service? If you can it will help you stand out from the crowd.

2. Do the Nasty

A fast and effective way to stand out from the crowd is do what your competitors hate to do. You know, the things your competitors don’t like to do. For example the unpopular, non sexy stuff they avoid. So, find out what your competitors hate to do, does lousy, or neglects doing for your prospects or customers and start doing it. Or do it better, more efficiently or with more flair. And do it cheerfully.

3. Take it Easy

In this age of convenience people crave "easy". So, if you can make some aspect of your product or service easier on your prospect or customer you'll have a powerful edge. The good new is it doesn't have to cost a lot of money ... or any money at all. All it requires is commitment and a little creative thinking.

For example, in a time when more businesses look for ways to cut back, guess what? When you give extra mile service, or do a little more than the customer expects, it can do wonders to make you stand out from the herd.

Take the time to follow these simple but powerful tips. Make them a part of your business plan and mode of operation. They’ll help stop more of your prospects and customers from tossing you into the "look-just-a-like zone" with your competition.