Bridging the Gap to Social Marketing the Biznik Way

I have found Biznik to yield a high Return-On-Investment of holistic capital. Whether it is intellectual capital, financial capital or physical capital there is a wealth of resources available. I've been involved only about four weeks. The richness is amazing. And I have just scratched the surface: Find your Niche Market - Agility Conditioning: Biznik provides fast ways to identify, adapt to, and penetrate your market niche by allowing you to write articles, host events, get feedback. The cornucopia of relationships help you connect to where the market is immediately. Many of us work in isolation, so one of the biggest challenge we have is reaching people where they are. Here you can work in a fast, dynamic way to clarify and finesse the language of your market. You can test language locally and nationally. <ul><li> Write an article. Post it within Biznik by topic, and immediately you will know if you hit the target. You will know if your article is off or on current language, where you are muddy or clear in communication, who is reading it and is inspired to comment back. People rate it. Results are organic and immediate. You find out if people of like-kind read it, how they will react to it, comment on it and add to it within days. If it doesn’t work, adapt. Notice when you tap into unexpected markets. Notice the articles that are read and how people respond to what language. </li></ul> <ul><li>Host an Event. See who RSVP’s immediately. You will know if your language is hitting the audience you want based on the types of people who nibble and bite. People ask questions for clarity. If you are not clear, fix it. If no-one bites, take it down and revise the title, the story, the image and re-post.When you do the event, find out if you are doing what you say. Are you authentically selling and delivering to that audience what works for that audience? If so, they tell you in the comments afterwards.  Or they send you compliments, or buy your stuff. If not, you need to get re-aligned and adjust your offerings.</li></ul><ul><li>Team up to Host an Event – Find someone who has more experience or connections, and ask them to team up with you to host an event that you have an idea for. They bring new energy, new perspectives, and new resources to the table. In minutes you can get the event up and working.You can be networking, testing, getting feedback and changing to deliver content of high quality to a qualified market. The best part is your teammate can help you correct for mistakes and bobbles. Having to adjust is normal in any new enterprise and in rapidly changing markets. Teamwork and mentorship works.</li></ul> Gain Networking Contacts and Referrals: The membership forum and interactive format allows you fast ways to seek out and collaborate with progressive entrepreneurs in major cities around the country. Typical city-wide searching, topic searching, and level of player is all available at your fingertips, plus their history, their contacts, their network. This gives huge insights into who is doing what and why. You can ask questions, open discussions, make offerings, be vulnerable in a relatively safe way. I would not join if you are not willing to be transparent, for people see what you are doing over time. Authenticity pays. Here you cannot just ‘fake it to make it’ because your track record follows you around a bit. Yet all inde's know that change is authentic. Upgrading is desirable and necessary in this market. So you can change your message, change your content as is congruent with your growth. The key is that who you are over time shows up in your contacts, your networking, and your actions. It shows up in your history, your attendance, your contribution, your give and take records. People who show up consistently for their friends, for events, to share and contribute to the community authentically get noticed, get a history, get networked, get compliments and recommendations. Good stuff. It makes it real. Biznik is not just a cute faceboard or reflection of a polished, superficial image. Over time I see that it demands that you show up. I like that. Dynamically Upgrade your Brand Image: Independent entrepreneurs are flexible and adaptable by their very indie nature. Therefore, you get to try on your marketing hats in a relatively safe way – and fast! It is a little like ‘working a room’ at a local business reception. Here online you have a way to see, look at, and track what you say and do as you revise and upscale your image. People talk and give you feedback right now if you ask, and listen. You can move, change and adapt your look and presentation quickly 24-7 as fast as you get new ideas to revise and upgrade and streamline your image. It is like you are among friends, yet you stay current and move with the market. It sort of works like a GPS or a fast marketing navigation tool. As I learned, I felt like I was working on a bulletin board, in a word processor, on a marketing flyer, e-mailing my friend, going to a cocktail party, and getting feedback all at once. Weird. While it can at first seem a bit ‘big’, it is actually amazingly simple. It shortcuts the time. It has already saved me effort in laying up, e-mailing and sending things to friends. The Biznik way you can: <ul><li>Put a new image, or a new event, or a new article up, done and out the door in literally minutes with feedback within days.</li></ul><ul><li>Post an up-to-date marketing message online without having to create a whole new website. You can send prospects or colleagues here to see what you are doing right now, in the minute. It can take days or weeks to change your offerings in your website, to upgrade your blog and your established print media. </li></ul><ul><li>Work ‘In-The-Now’. You can always send people to your Biznik site to see what you are up to. And it doesn’t take your friends a lot of time to give feedback. </li></ul> I invested just a few hours in learning by doing. I gave things away, and people showed up, gave me feedback, I adjusted. I have gotten more out of the past month on Biznik regarding strategic marketing, than I got from years of older style networking with business owners in my community. Why? It is set up for today. Quickness. Powerful. Synergistic. Impactful. Biznik people are adapting to the world as it is transforming around them. Take part. This style of social marketing is a high return activity. 2008-10-30T18:22:59Z

2008-10-31T14:14:54Z

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bridging-the-gap-to-social-marketing-the-biznik-way

2008-10-31T14:14:44Z

There are fast, dynamic benefits to befriending the Biznik network of independents. They are bright, current, savvy entrepreneurs who are open-hearted and willing to give you fast feedback on your efforts.

Bridging the Gap to Social Marketing the Biznik Way

2009-02-24T09:46:53Z