Business Critique Groups

Do you belong to a business network support group for entrepreneurs? Belonging to a collaborative critique group can be both and boon and a bane for business owners. They are a boon because of the incredible insight you get into your business from various perspectives of others ‘who have been there’. They are a bane because you may not like what they have to say or how they deliver it. Critique groups provide the system of checks and balances that are necessary for producing useful feedback.

Feedback - Feedback can be a powerful source of inspiration that provides new direction for work you are currently slugging away on a daily basis. Critique groups can be virtual, coffee shop, or home-based with a wide variety of structure and organization. On Bainbridge Island, WA there is a wonderful group of professionals that promote local business owners by providing workshops, presentations, and other events. Like-minded people tend to gravitate toward each other in the framework of the organization and many of them go on to form their own smaller support groups.

Some people prefer small intimate affairs; others prefer large group settings where they can remain more anonymous. A new version of the critique setting is emerging online inspired by people like Dan McComb. He has founded a business-based social network that is now more than 9,000 members strong that harbors, among other things, critique groups and networking opportunities at member-created events.

Making the Most of Your Time - Whether you pursue traditional face to face or online meetings, a critique group can be invaluable to your business’ overall success. Think of it as an inexpensive way to "road test" your next marketing effort before it goes to public. How do you make the most of your critique group's time with your work?

Be specific in what you need.

Don't say, "Help, I don't know where to go next!"

Say instead, "I am struggling with getting the XYZ to the client/customer in a seamless method."

Come with specific examples in writing for the group. If it is marketing material you want to discuss, bring real samples. Have something tangible if you are planning to ask for help.

Run spelling and grammar check prior to distributing copies to your group.

A good critique will indicate your product/service/campaign weaknesses, and provide valuable insight to your work. If you only get feedback that is glowing, filled with nothing but praise, and make you feel like the next Donald Trump...then run! Feedback is only effective if it is balanced and has value that benefits your work, your business, and not just your ego.

Find a critique group that fits your style on line, in a round table forum or in a small intimate setting. Good critique groups are instructive, inspirational, constructive, and promote positive community building between members.

If you can't find a group perhaps you can found one of your own. If you put the word out in your local library, to friends and colleagues, or within organizations you belong to you will start to meet others who also are seeking business support. If you create the group you will create the right fit as you work together.

Business critique groups can be dynamic places to grow and learn as an entrepreneur. Look around at what is out there both virtually and in your community. You will find what works for you and "fits" your style. Like a good pair of boots, shopping and trying them on is what it will take to find the right style and fit for you...