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Co-Creating What We Wear… and More?

Learn how to use the "wisdom of the crowd" to create new products, improve current ones and generate buzz about your business.

Written Mar 16, 2008, read 373 times since then.

 

Imagine investing “just” $50 in a clothing company so you could co-design the togs they make - and you can buy. My first thought was it sounds like committee work at its worst. Yet that’s exactly what a firm called nvohk started doing.

Another clothing company, Threadless also uses this method and still another with a slightly more professional look, Zazzle (you can make money from your designs here). There’s also a contest to design shoes.

They are “crowdsourcing.”

Elaine Polvinen thinks this approach will spread through the fashion world. In the podcast interview at movingfrommetowe.com, Aaron Strout tells us when he thinks this method may succeed – for us as consumers and/or as start-up entrepreneurs. And he covers the pitfalls. Strout is “citizen marketer” at Mzinga.

Mzinga developed and maintains the site for a crowdsourced book called We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business "led" by Barry Libert and Jon Spector.

Now, they (oops, “we”) are working on the follow-up book. Recently Strout spoke on a panel called The Power of Crowdsourcing, at WebGuild’s Web 2.0 Conference south of me in Santa Clara. His co-panelists are an experienced mix: Anil Rathi of Idea Crossing, Michael Sikorsky of Cambrian House and moderator, Jeremiah Owyang from Forrester Research.

Discover crowdsourcing projects popping up for situations as diverse as locating interstellar dust particles, owning a team, selling photos, classify a million galaxies, avoid traffic jams and co-create music CDs, political slogans and campaign videos or most any kind of project.

This is good news for inventive, creative people to use their best talents with others - and perhaps make money, change an industry or how we view the world and learn from each other.

Now, who's the "future you?"  Mmm. How will you be describing yourself say five years from now? Or at least one part of you. From the Greek word “opiso” meaning “hereafter” April Groves crafted the word “opi”: Picture the future you, “written in the present tense.”

This seems to me to be a powerful way to visualize an end goal for my life by writing it as if it is true now. That description can be my daily touchstone.

April’s Opi: "After many wildly successful years in real estate, I have left my brokerage to my partner... It was the only way to accommodate the bookings for the next book tour and speaking schedule. Not to mention the trip my husband and I have planned with the children to Europe."

April tapped Robyn McMaster for her Opi: "Today, I'm checking in to discuss new ideas with scholars currently retreating at the MITA International Brain Based Center, now headquartered in a three story building adjacent to the Lodge at Woodcliffe. Dr. Ellen Weber and I are working with 35 international brain based scholars, currently completing Executive MITA Brain Based Certification."

Robyn tapped me to offer my Opi. Spontaneously written, here’s "Future Me:"

I am facilitating collaboration-centered (rather than design) charrettes around the world to hone “Me2We” methods with other’s insights (perhaps you) – ways two or more people can accomplish more together than they can on their own. Our Moving From Me To We blog + podcast is now a crowdsourced global community that, among other tools, creates tagged video vignettes of success stories. With the input of Paul Hawken’s Wiser Earth team we’ve created the third evolution of the online social network where people are sharing and collaborating and voting on favorite on Me2We methods. Out annual and local gatherings are a great way for people to finally meet face-to-face.

One of my favorite outcomes are the growth of partnerships between extremely unlikely allies. Our alliances with other communities such as Renaissance Weekend, The Ted Conference seems to have speed such diverse alliances. We've interviewed many of you and many of you have interviewed each other and wound up collaborating. What a joy it's been to watch. Robyn's been a real inspiration along the way.

Perhaps our sharing our Opis and encouraging others to write them will evoke entrainment to bolster our way to making the next chapters of our lives the memorable adventure stories we seek.

In the spirit of Me2We, I'm tagging

• Ken Thompson, Swarmteams

• Diane Danielson, Downtown Womens Club

• Aaron Strout, Mzinga

• Ori Brafman, The Starfish and the Spider and Sway

• David Sibbet of The Grove

• Aliza Freud, shespeaks

"Visualization and belief in a pattern of reality activates the creative power of realization." - A. L. Lindall

"We lift ourselves by our thought. We climb upon our vision of ourselves. If you want to enlarge your life, you must first enlarge your thought of it and of yourself. Hold the ideal of yourself as you long to be, always everywhere." - Orison Swett Marden

Learn more about the author, Kare Anderson.

Comment on this article

  • Dan McComb
    Posted by Dan McComb, Seattle, Washington | Mar 17, 2008

    Wow, you really have your finger on the pulse of things Kare! I read We Are Smarter than Me over the holidays, but hadn't heard they are working on a followup. I highly recommend the book for anyone interested in the idea of large-scale collaboration. Now, off to explore Mzinga ...

  • Kare Anderson
    Posted by Kare Anderson, Sausalito, California | Mar 17, 2008

    Thanks Dan. Also look for Ori's (Spider and Starfish) book out next month, Sway

  • Dan McComb
    Posted by Dan McComb, Seattle, Washington | Mar 17, 2008

    Starfish and the Spider inspired a lot of our current and future plans for growing Biznik. I am by nature a collaborator, so it probably would have tended in that direction anyway, but the book really helped me see the strength, efficiency and magic of decentralized authority and choose that path intentionally rather than accidentally.

  • Aamer Iqbal
    Posted by Aamer Iqbal, Lahore, Punjab Pakistan | Mar 17, 2008

    When you think that ideas have saturated, its the same wine in new bottles...out comes a new approach (for me at least.) My mind went into overdrive and I hadn't finished reading the article! Good job, Kare.

  • Kare Anderson
    Posted by Kare Anderson, Sausalito, California | Mar 17, 2008

    Thank you Aamer. You may enjoy reading more methods and success stories at our blog+podcast, movingfrommetowe.com I am a big fan of the social media-friendly design of Biznik. Kudos to Dan. It ain't easy to do.

    It would be great if we found a way to co-create, cross-consult, crowdsource or otherwise collaborate here. Who knows" Dan may devise one Kare

  • Robbin Block, MBA
    Posted by Robbin Block, MBA, Seattle, Washington | Mar 17, 2008

    Perhaps it's the beginnings of a new business model to rival the corporate structure -- and that's certainly not a bad thing.

    I've found some related info in, "Tagging: People-Powered Metadata for the Social Web" by Gene Smith.

  • Dan McComb
    Posted by Dan McComb, Seattle, Washington | Mar 17, 2008

    As long as we're on the topic of trends, have you all read the report that Intuit recently commissioned, The Future of Small Business? It's findings are totally relevant to this discussion about collaboration, because what they found is that better collaboration opportunities are among the drivers of personal business growth. Personal businesses (solopreneurs, self-employed, and companies of one) are the fastest growing type of business in America, and the most numerous (currently, 20 million of 27 million businesses in America are personal businesses, according to the most recent US Census). The Intuit study predicts this number to rise to 32 million by 2017.

    So. Yes, all of us tiny business people are part of a trend that's anything but small. And everything we're building is with collaboration in mind.

  • Judy Dunn
    Posted by Judy Dunn, Seattle & Renton, Washington | Mar 17, 2008

    Kare,

    This is fascinating stuff! Thanks for helping me understand this new approach. The collective wisdom in this community still astounds me. Now I need to get in there and do some more reading!

    Dan, thanks for the pointing us to the research on new small (personal) biz trends. I downloaded all three reports and the data will be very useful.

  • Kare Anderson
    Posted by Kare Anderson, Sausalito, California | Mar 18, 2008

    Dan I just downloaded the Intuit reports and, like Judy above, found them very helpful - thanks! I spoke at Intuit's world conference for users (on SmartPartnering, the topic of three of my books).

    This article on your ("our") site here describes some ways to partner: Attract and Delight More Customers While Spending Less – by Forging Smart Partnerships

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Article tags

  • crowdsourcing
  • product
  • design
  • wisdome of crowds
  • movingfrommetowe
  • kare anderon
  • fashion

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