Colours for Your Business

Colours and psychology is a key part of business and is one of the important aspects of succesfull brand identity. Hand in hand with good marketing and graphic design, colours can help with identity in a business. If you'd like to explore more about colours in business, i've found a really nice site about colour psychology at:

(Kandra Van  Wagner) http://psychology.about.com/od/sensationandperception/a/colorpsych.htm

There you can also find about colours and his healing aspect. Here's what's really interresting:

• Red was used to stimulate the body and mind and to increase circulation.


• Yellow was thought to stimulate the nerves and purify the body.


• Orange was used to heal the lungs and to increase energy levels.


• Blue was believed to soothe illnesses and treat pain.


• Indigo shades were thought to alleviate skin problems.

Also about psychology of the colours for, example, the most-used colour in a business: BLUE

• Blue is described as a favorite color by many people and is the color most preferred by men.


• Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.


• Blue can also create feelings of sadness or aloofness.

• Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.


• Blue is one of the most popular colors, but it is one of the least appetizing. Some weight loss plans even recommend eating your food off of a blue plate. Blue rarely occurs naturally in food aside from blueberries and some plums. Also, humans are geared to avoid foods that are poisonous and blue coloring in food is often a sign of spoilage or poison.


• Blue can also lower the pulse rate and body temperature.


• Consider how blue is used in language: blue moon, blue Monday, blue blood, the blues, and blue ribbon.

The most important part in a graphic design is using complementary colours, perhaps for logo is it not an rule, because lot of succesful logos use not much complementary colours , but its perfect guide how to made a logo with a good feeling. Also the prejudice that strong colour schemes such as red and blue , yellow and red or blue and green is every better than " washed" is not usually truth because for example for beauty industry, for mode, for health...there is soft colour schemes very useful. I will say that its not rule which colour scheme is most useful for business . Try explore psychology of the colours from the link above and decide by your heart hand in hand with marketing strategy about colours of your business....but keep in mind that colour is really important and strong part of your business identity. For beginners is really good "value for money" using this link at the Before and After Magazine, which emphasize also on the colours in a graphic design and the link is here http://www.bamagazine.com/ProductDetails.asp?ProductCode=P1450000

This is really cleared in a easy understanding form, how to create and use complementary colours in a logo or in a graphic business.

Well...so you still think that your new logo will be best in a blue colour? Try to be creative, explore about your customer's mind and THINK!