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Jack Hudson
Commercial Real Estate Broker / Developer
Lilburn, Georgia
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Committing Social Media Suicide

Have you taken the time to create great content, but feel like you’re not getting the recognition you deserve? Listed are some of the most common ways to make sure your content fails on social media sites.
Written Dec 17, 2009, read 977 times since then.
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Research and planning is just as important on Social Media websites as it is any other form of marketing and advertising. Every community is different and won’t respond in the same manner. Although it may be difficult to monitor the ROI of social media campaigns, there should always be goals so that you can research what you need to achieve them.

Every successful campaign needs to have a set of goals. Ask yourself what do you want to achieve with your social media content? Are you able to identify what type of impact that you want to have? What are your reasons for wanting to use social media sites? Do you want to:

Increase your RSS or newsletter subscribers?
If your plan is to increase RSS and newsletter subscribers then you need to know the sites where users are web savvy enough to use RSS readers. Members of social news sites, such as, Digg and Reddit will generally be more inclined to subscribe to RSS feeds than users on social network sites such as, MySpace and Facebook.

Sell a product or service?
Do you want to sell a product or particular service? You might attract more traffic from social news sites, but are these users really in the frame of mind to buy something when they reach your site or do they just want to be entertained? If you’re selling a product then you might be better off using social shopping sites and contacting influential bloggers in your niche.

Increase the recognition of your site/brand?
Do you want people to instantly recognise your website or brand name? You can use social news and video sites to help you spread the word about your company, but you still need to have set clear goals for what you want to achieve from this brand recognition.

Create a community?
Do you want to create a community? If you do, then you’ll need to research the best ways to engage your audience. Do you want more comments to your blog or for your audience to create content? If you want more comments then ask for your readers opinions. If you want your audience to create content for your site then you need to provide them with the tools to do so.

You might want visitors to your site for more than one of the reasons above, but you have to define your goals before you create your content and submit it to the various social media sites. If you don’t know what your goals are then neither will your new visitors. Whatever your goals are you need a clear “call to action”.

A few careless mistakes can prevent your potentially killer content from going viral. If you want to promote yourself on social network sites then find a niche site or a group within a larger network and take the time to look at what your target audience is interested in on those sites.

Coming up with a great headline and intro are important for written content, but make sure your headline isn’t misleading. If your headline has no relation to your content then your visitors won’t stick around for very long.

Similarly, don’t use misleading tags or images if you post anything to online video sites, such as, YouTube. That image of the girl in the bikini might get you some initial clicks interest, but most people won’t ever come back to your site if it appears that you deliberately tried to deceive them.

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Comment on this article

  • Ghost Writer/Blogger 
Los Angeles, California 
Terra  Paley
    Posted by Terra Paley, Los Angeles, California | Dec 19, 2009

    Great points, thank you.