Ending the WordPress Confusion: WordPress.com or WordPress.org?

It's time to choose which WordPress option you'll use for your blog or website. The only problem is, well, you're kind of confused—and afraid you'll make the wrong choice. One of the most frequently asked questions from my clients is, “What the heck is the difference between WordPress.com and WordPress.org? And should I even care?” I always answer: "Put simply, yes."  WordPress.com and WordPress.org come from the same place, and are run by the same open source software. But there are distinct differences, and understanding what they are will make a huge difference in which one you decide to use.  Let’s break it down in a side-by-side comparison of some of the basic features of WordPress. The Cost WordPress software is free in both cases. Ease of Installation WordPress.com - It’s free and easy to set up a simple blog or website. No installation necessary.  WordPress.org - The software is free. But you need to either host it on your own server or pay a monthly hosting fee to a third party provider, as you do with a website. Some hosting services, such as Bluehost.com, have one-click installations. If your host doesn't, you will need some understanding of FTP (file transfer protocol) and database setup.  Updates, Back-ups and Security Features WordPress.com - Everything is automatic: backups including your posts, updates, security and spam filtering. WordPress.org – You need to back up your post and files, install spam filtering, and do your own updates. But there are plugins for most of these functions. For example, WordPress DB backup lets you schedule your backups and will email you the files. And WordPress versions 2.7 and above have one click updates on your dashboard. But before updating, I suggest you find a good resource to walk you through the process. Choice of Themes WordPress is based on Themes, or what you might consider templates. WordPress.com - You are limited on choices of themes. There are about 70+ themes to choose from and more are added from time to time. You can search the available themes by characteristics through your dashboard. WordPress.org - You have access to thousands of themes, both free and paid. With so many choices, you are more likely to find a theme that fits your needs, style and personal brand. And with the 2.8 version, you can upload the theme directly to your dashboard and even search themes by features. A note on themes: There are several great, free themes out there, but understand that with paid themes you are likely to get more stable features, updates as new WordPress versions come out, and much better support.  Plugin and Widget Options Plugins are tools to help you expand the functionality of your WordPress blog or website. Widgets are like plugins, but give you a simpler way to arrange the various elements of your sidebar content—without having to change the code. WordPress.com - Comes with a limited number of widgets and plugins. The one widget you will find more useful is the text widget. It lets you insert html code to create a widget that otherwise is not available. For example, see this <a href="http://catseyemarketing.com/easy-steps-to-creating-a-graphic-link-in-your-sidebar/">blog post</a> I wrote on inserting a graphic image on your sidebar/widget with a link. WordPress.org - As with themes, there are a ton of widgets and plugins available on the Web and on WordPress.org. And unlike WordPress.com, you are able to upload them to your site. A note: Research plugins and widgets on the Web to find reputable and stable ones. For instance, find out if they will still work when you upgrade to a newer version of WordPress. Also keep in mind that the more widgets and plugins you have on your site, the more it takes to run your site.  Ability to Customize The beauty of WordPress is the ability to customize your blog or website to convey your unique brand. In both cases, your theme has its own features to customize (for example, custom headers and colors, etc.) WordPress.com - You are limited to which customization options each available theme has (custom headers, font size, etc.) WordPress.com does have an advanced feature: for $15 a year, per theme, you can customize the CSS (cascade style sheet). This will allow much more customization options, but you must understand CSS editing. WordPress.org - There are two parts to this. First, you can now upload so many more themes, including paid premium themes. Many of them have a wide array of custom options that don’t require CSS or html knowledge. The Thesis theme is a good example of this. The second part: If you do know CSS or html, you have complete control to change code, if you are technically minded. There are additional differences between .com and .org, but this gives you a starting point as you decide which to use. Just remember to figure out your goals and needs and then find which option will best fit them. For simple blogs and some websites, WordPress.com will probably serve your purpose. But for more customized blogs and websites, consider putting WordPress on your own server, especially if you want the flexibility you'll need to grow your site down the road.  A final word of caution. WordPress and other open source software has made it incredibly easy for anyone to put up a website in a short amount of time. You can make it look pretty, and feel you have created a “killer” website.  But what some developers and designers do not understand is that your website must be more than just a pretty face. Creating a site that attracts and engages your visitors involves much more. Getting traffic to your site means nothing if you do not keep visitors there, engaging them with compelling copy that gets them to click deeper and make a purchase or respond to your other calls to action. It is the combination of good development, superior design, effective SEO and warm, persuasive copywriting that will make your website capture customers and sales a in the end 2009-07-13T15:21:37Z

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ending-the-wordpress-confusion-wordpresscom-or-wordpressorg

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It's time to choose which WordPress option you'll use for your blog or website. The only problem is, well, you're kind of confused—and afraid you'll make the wrong choice.