Entertainment as a Business Tool

Looking for a unique way to market and promote your business?  Want to get more customers in the door?  Live entertainment can create a unique experience, something your customer will remember for many years.  You can use it to reward employees, bringing some fun to the workplace, too.

Entertainment is often thought of in the business world as something the employees gossip about while they should be working.  However, it can be effectively used for business purposes.  Entertainment can be a marketing, promotional, or employee relations tool. 

You've written thank you notes and sent flowers to a good customer, but now what else can you do to thank them and keep your business uppermost in their mind.  How about a singing telegram, such as a song and dance from the gorilla in a tutu?  That's something they'll never forget. 

Do you want to attract potential customers to your trade show booth and stand out from the rest of the crowd?  A psychic or strolling magician will automatically draw attendees to your booth and it's a great conversation starter, too.

You want to celebrate a business anniversary, recognize an employee or provide a break during a long meeting.  A singing telegram or magician is a great way to create a memorable occasion.  A telegram can be as short as 5 minutes to as long as 20 minutes, and magic can be 30-45 minutes long. 

To find live entertainment in your area, Google "Singing Telegram, your city" online or check the yellow pages in the phone book under Entertainment.  You can also ask local event planners as they often work with an agency or independent performers.  Reputable agencies can provide references or video links where you can view a sample performance.   

Looking to add flair to your website?  It's easy to do with audio and video as there are talented voice over artists and producers who will help you for a very reasonable cost.  If you have a very good idea of exactly what you want, you can post your project on a marketplace and experienced professionals will bid to produce it.  Examples of some marketplaces are Guru and Voice123.   Your projects can be as simple as branding your company's voicemail message by asking a voice over artist to record it in a specific manner or character type or as complicated as producing an flash video with a spokesperson to speak about your product or company.  Do you want to add a special intro to your podcast or have someone read your eBook so you can pass it out on CD?  Professional voice over artists and producers can add a special nuance and character to brand your product and company in this area, too. 

It's best if you're using a marketplace to have the project well defined, as you want accurate bids on it.  If your project is not so well defined, ask your original web designer for recommendations or ask if anyone in your business network knows a video producer or copy writer.