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Lisa Simpkins
Huntington, West Virginia
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Facebook: A Popular Social Networking Website

Social networking plays a big roll in business today, and it's a great way to meet new people, connect, build lists and build relationships. Facebook has created not only a social network, but a business frenzy.

Written May 15, 2008, read 2426 times since then.


Individuals, of all different ages, enjoy meeting and communicating with other internet users. Despite the fact that individuals of all ages use the internet to socialize, there are certain groups of individuals that do more than others. Those groups of individuals include students, both high school students and college students. For that reason, it is only fitting that there should be a social networking website that has a focus on these particular individuals. That networking website is known as Facebook.

Facebook may not be as well known as other popular social networking websites, such as Yahoo! 360 or MySpace, but it is still popular. That popularity is mostly among high school students and college students, mostly because Facebook focuses on these individuals in particular. With Facebook, you are required to register for a specific network. That network can either include the high school or college which you attended or are currently attending. Once you have joined the website, you should easily be able to make contact with others who are in the same network.

The network in which you join can be considered an advantage of Facebook, as well as a disadvantage. See, Facebook does not work like most other social networking websites. Instead of being able to communicate with all site members, you are limited to contact with those that are in your particular network, the high school or college you that selected. The creators of Facebook state that this is for your own safety. Although it is safer for your profile and personal information to be viewed by a small number of individuals, you may not necessity want it to be that way.

Although a large amount of focus is placed on high school students and college students, Facebook has added another popular feature to their website. That feature is workplace networks. By joining a specific workplace network, you will be granted access to other community members who work for the same company as you. This feature is nice, especially since many companies have become large corporations or expanded across the country. You may be able to make contact and become friends with a long-distance coworker that you never knew you had.

Another aspect of Facebook that you may find inconvenient is their lack of available information, before you decide to become a community member. When viewing their online website, which can be found at, it is hard to tell whether or not the site is free to use. Most online social networking sites will make this known right upfront, but Facebook does not. Aside from the price, you should easily be able to obtain additional information on Facebook, before making the decision to become a member. This additional information may include how Facebook works, why you should become a member, how the invite process works, and general rules and restrictions that are in place.

If you are interested in joining the Facebook community, you should do what you should do with all other social networking websites, research. By taking the time to research and examine everything that Facebook has to offer, you should be able to decide whether or not this popular networking community is what you were looking for. There is a good chance that it will be, but if not, do not worry. There are literally an unlimited number of other social networking websites that you can join.

Learn more about the author, Lisa Simpkins.

Comment on this article

  • Engineer of Creative Identity • Author of "Identity Crisis!" 
Portland, Oregon 
Jeff Fisher
    Posted by Jeff Fisher, Portland, Oregon | May 17, 2008

    Facebook has been a very valuable business networking and marketing tool for my business.

  • Sales Executive / Account Manager 
Sydney, New South Wales Australia 
Jonathan Despinidic
    Posted by Jonathan Despinidic, Sydney, New South Wales Australia | May 18, 2008

    Jeff, I'd be interested to know how you utilised facebook as a marketing tool for your business and how you have been able to measure the return on your investment of time etc?



    Despler Group -

  • Trainer and Coach 
Foxboro, Massachusetts 
Jen Vondenbrink
    Posted by Jen Vondenbrink, Foxboro, Massachusetts | May 19, 2008

    I've used Facebook for my business as well. I created a business page (which is free). There I can post discussions, my blog and connect with my "fans" about business updates.

    The biggest thing is that sometimes you can help others that you don't have contact with on these business websites. I've found friends who only are on Facebook. I let them know about my business and they can keep up to date without having to joing another online site.

  • Engineer of Creative Identity • Author of "Identity Crisis!" 
Portland, Oregon 
Jeff Fisher
    Posted by Jeff Fisher, Portland, Oregon | May 24, 2008

    Jonathan - My Facebook presence is almost solely about my business and the design books I have written. I've been able to measure the return by clients telling me directly that they came across my Facebook page, and through various website and blog traffic tracking systems. Individuals viewing my Facebook page can easily access my web presence and blogs. Those resources also have links back to my Facebook page.

  • Facebook Content Strategist 
Edmonds, Washington 
Kelsey Foster
    Posted by Kelsey Foster, Edmonds, Washington | May 30, 2008

    Actually the user-base and workings of Facebook has changed dramatically since they "opened up" their network. You no longer have to subscribe to a specific network as mentioned in the article. And you are not limited to only talking to people in a given network, you can reach out to anyone (although on Facebook the majority of people have their profiles set as private).

    And it is now estimated that as many as 40-50% of the users of sites like Facebook and MySpace are over the age of 30.