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Nancy Juetten
Business Bio Expert and Get Known to Get Paid Mentor
Bellevue, Washington
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Filling That Workshop at the 11th Hour Can Be Done -- Here's How

Hosting big events is not for the faint of heart. Read on to learn how one Biznik did it in short order with support from in-kind promotional partners in service to a non profit with a heart-felt mission.
Written Dec 16, 2010, read 1487 times since then.
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Hosting big events is not for the faint of heart.   One of the toughest hurdles is filling the room.  

On October 27 of this year, one of my co-collaborators approached me about repeating our Publici-Tea™ and Book Publishing Summit in December of this year since our prior event in November of 2009 was so fruitful.  Instead of refusing because of the last-minute nature of the request, I thought about the circumstances under which I would do it.

1) There would have to be a non-profit beneficiary.

2) The event would have to be free of charge to offer a refreshing alternative for those who are suffering from high event ticket price fatigue.

3) I'd have to pull together event co-promoters who would be willing to spread the good news about the event to their people so I wouldn't have to overwhelm my own list with messages to hurry up and register.

4) I'd have to secure a quality, conveniently located venue that would open its doors without fee and offer free parking besides.

At the time, it seemed like a tall order.  But after a few strategic phone calls, all the wheels were in motion to make our event a "go."  By November 1, all the marketing collateral, the web page, and an ezine and blog post to announce the event were created.   We were able to update the prior year's messaging and move ahead fast.  With excellent in-kind partner promotional support, registrations started to flow immediately.

Our big event took place on December 10 at Seattle Design Center.  We welcomed 75 quality guests to enjoy the content we shared, which was about half of the people who pre-registered.  We raised money for Rise N Shine (www.risenshine.org) --- a non profit organization that sends kids living with HIV and AIDS to enjoy two weeks of worry free and wonder filled summer camp.

We created a quality end-of-the-year networking opportunity for those aspiring expert status in the New Year.  The raves are flowing on Facebook and Twitter.  And, best of all, we captured the event with photos, which have been turned into a series of videos that will be debuting at my site -- one day at a time -- until Christmas.  The first one debuted yesterday.

Over the next few days, we'll be celebrating the magic that manifested in the room at the blog and inviting our guests to help spread the good news to their extended communities.

We are making the content we shared at the event available as our holiday gift to anyone in the world who opts in at the event site between now and Christmas 2010.

Those who do can immediately receive everything -- including two content-rich audio files, the written transcript, the Power Point presentation, the new Rock Star Status Reality Check, and more.)  I'm donating 5% of profits from any purchases made at my DIY Publicity Store to Rise N Shine between now and 12-25-10.

My event co-host is making a contribution to Rise N Shine with those who engage his book publishing coaching services.  Orders for me flowed for me on event day, and they have come in from Ireland, Switzerland, and cities across Main Street USA so far.  It's very encouraging.

My fondest hope is that the event videos will earn a worldwide audience between now and Christmas.   That will bring the content we shared to a great many people, bring greater awareness to our non profit partner's good work, bring all my partners to the attention of those who act on our offer, and set the stage for people to do business with me and my event co-collaborators in the New Year. 

It feels really good to create an event that delivers quality content that people are hungry to receive, support a non-profit organization, and build community in my own backyard and well beyond through the power of after-the-event video and the internet spreading our good news.

I've learned that filling a room at the 11th hour can be done with excellent support from quality partners, especially when the cause to benefit resonates with so many at holiday time in particular.  Was it a lot of work to pull this off?   You bet.  Am I glad I took the big leap to do it?  Absolutely. 

Learn more about the author, Nancy Juetten.

Comment on this article

  • Business Bio Expert and Get Known to Get Paid Mentor 
Bellevue, Washington 
Nancy Juetten
    Posted by Nancy Juetten, Bellevue, Washington | Dec 31, 2010

    The after-the-event promotion generated twice as many event sign ups to enjoy the virtual event after the fact!

    Now I have an even wider community of people with whom to share my DIY publicity tips, ideas, and resources!

    Love that.

  • Ghost Writer/Blogger 
Los Angeles, California 
Terra  Paley
    Posted by Terra Paley, Los Angeles, California | Apr 25, 2011

    Nancy, You are the master of this! Terra

  • Business Bio Expert and Get Known to Get Paid Mentor 
Bellevue, Washington 
Nancy Juetten
    Posted by Nancy Juetten, Bellevue, Washington | Apr 25, 2011

    Thank you Terra!

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