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Allen Cooper
Allen Cooper
Real Estate Investor, Mentor, Business Owner and Entrepeneur
Bothell, Washington
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Fish or Cut bait? Is the glass half full or half empty?

Fish or Cut bait? Is the glass half full or half empty? Are you willing to sit on the dock and let good customers get away or are you going fishing?
Written Nov 03, 2008, read 154 times since then.

 

How do you currently see things? Are you willing to sit on the dock and let good customers get away or are you going fishing?

How do you see the current financial situation out there?

Is the sky really falling or are we just listening to the wrong birds?

Opportunities in America abound and we just have to make sure that we take advantage of these when we see them. Before we are able to see opportunities we have to keep our eyes open. In my business, we see the deal of the century come along weekly or monthly. We just need to be ready when that deal shows up.

 A lot of people lately have been comparing our current economic situation to that of the Great Depression and in some ways that maybe true. There are a lot of people that have been hit by tuff times and are trying to rebound and get back on their feet. There are also people that see this as an opportunity as a few did during the Great Depression. I’ve been told more millionaires come out of the depression than almost anytime in our history.

Let me give you a more recent opportunity that most of us will be familiar with, Microsoft’s IPO in 1986. I myself wanted to invest $1,000 dollars as soon as I could but that seemed like just more than I felt comfortable with at 25 years old in 1986. The same thousand dollars even after the tech stock bubble burst at the beginning of this decade would still be worth well over $100,000. Feel free to correct me on the numbers but I think that you get the point.

I looked that opportunity in the eye and I blinked. Don’t let that happen to you!

There are tons of opportunities out there right now with: 1) new technologies, online and offline. 2) Inventing a product or service targeting the Echo Boomers, which are a bigger market share than my generation the Baby boomers. 3) Finding a way to buy some property when it is 40 to 60 cents on the dollar, HELLO! Opportunity knocking.

 Look what Dan and Lara did with something that was already out there. Le-tip, BNI, Toastmasters. They didn’t re-invent the wheel they just made it better and something that worked for them.

 If you look at how many new businesses a lot of these people have come out of Corporate America and some don’t understand that YOU make your success when you are a small business owner. Some people get it and excel but most businesses take a while to get up and going. Usually you are the CEO, A/P, A/R and HR and Sales departments. If you don’t make it happen no one else will.

What a lot of new business people don't understand is that generally the customers won't come to them. They have to go to the customer and let them know how they are different, and why they should give them their money.

Most of us when we first went out on our own passed out lots and lots of business cards and then waited by the phone. As you probably found out no one called. So you got out the door and business started rolling in. The more they saw you or heard from you the more business that you received.

Hopefully you found that when you built relationships and people trusted you they referred their friends and family to you. When you heard that someone needed your services you spoke up and got the business. So keep your eyes open for those opportunities coming across your path.

Allen Cooper

Allen Cooper is the owner of multiple businesses in the Seattle area. He has been self employed with multiple businesses for 12 years. He is focusing most of his energy right now on his real estate investing because that is his passion.

Learn more about the author, Allen Cooper.

Comment on this article

  • Conrad Vernon
    Posted by Conrad Vernon, Seattle, Washington | Nov 06, 2008

    Allen,

    Thank you for your inspiring article. I especially agree with your statement about getting out the door and meeting people and by engaging in that activity we can fill our revenue pipeline up.

  • Allen Cooper
    Posted by Allen Cooper, Bothell, Washington | Nov 06, 2008

    Hi Conrad, Thanks for the great comments. I appreciate it. I know that you are out there meeting people yourself. Keep up the good work, Allen

  • Brian Erickson
    Posted by Brian Erickson, Seattle/Bellevue, Washington | Nov 06, 2008

    Hi Conrad,

    Great pep talk! You are absolutely correct and a great reminder to keep "pressing the flesh" and meeting people

    Brian

  • Phil Greely
    Posted by Phil Greely, Seattle, Washington | Nov 08, 2008

    Opportunities abound...especially right now. Many business owners are closing up shop, "waiting for a turnaround", or giving up hope. Having a plan and working it every day will pay off. Biznik (among others) is a great way to meet people and find those opportunities. I think that speaks to the theme in your article. Thanks for the encouragement!

    Phil

  • Allen Cooper
    Posted by Allen Cooper, Bothell, Washington | Nov 08, 2008

    Hi Guys, Thanks for the comments and it is great to see that other people get it. Bad times or good you need to always keep getting more customers. A good friend of mine told me that years ago. After saying Yeah, Yeah, Blah, Blah then all of a sudden being short on customers I got his point. That was a valuable lesson that I have never forgotten. Don't let it happen to you. Thanks, Allen

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Article tags

  • starting a business
  • running a successful business
  • seeing opportunities
  • seizing opportunities
  • helping your business grow
  • being effective in business
  • expanding your business
  • business tips
  • business ideas

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