<p>To say you know how to write SEO vs. Writing SEO is another fish story. It’s amazing at how many people and companies send you their clever copy boasting about getting you higher rankings on Google. Here is the truth, two things will get you ranked high on Google: links and SEO copy, period. Basically the keywords will alert the search engines of what you do and the links on your page will show their importance. After all one word can surmise what the search engine looks for “relevance.”</p> <p>I am sure you all have the plethora of information on how you can incorporate your keywords in the body of your article. From the Meta tags in your copy to the verbiage used in your HTML. Consider the Meta tags as road signs showing the search engine the way. Therefore make sure you use those tags in the body of your article.</p> <p>However Google search engines are catching on to all these “tricks of the trade. ” The basic skinny on this is to use your keywords within your article as much as you can without sounding like an advertisement or a blundering idiot. The question is how can you write copy without compromising your copy?</p> <p>Here are four simple steps you should take into consideration, including spending a couple of hours a day giving your webpage a facelift. Remember people aren’t stupid - they want to read something of interest. So make sure what you have to say is of interest.</p> <p><b>Step #1 page category</b><br>Sit down and figure out a structure to your page. If you already have a site up you may need to re-work your copy, but try to offer benefits around your keywords. Print out your pages and find the keywords or phrases and then label them as such.</p> <p><b>Step #2 Do some homework on what the user is searching for. </b><br>It’s apparent your competitor knows what words to use, since they are on the top of the heap. Don’t be shy: look at their keywords. If you want there are several websites that offer <a href="https://adwords.google.com/select/KeywordToolExternal">free keyword tracking analysis</a> and some, such as <a href="http://www.wordtracker.com">wordtracker.com</a>, even offer a free trial. Use them, place your keywords, and track them. Simple enough.</p> <p>I have always said: "you copy from one, it's plagiarism; you copy from many, it's research." Just make sure you see the results and what is said about each keyword you are using.</p> <p><b>Step #3 Pick out the most relevant keywords.</b><br>Don’t over do it. Don’t keep using the same keywords over and over again. Either use a variation of those keywords or use them in a phrase. For example Lingerie can be used with words like sexy lingerie or lingerie for special occasions. Basically you are still using the keyword Lingerie but you are not focusing on that specific word.</p> <p><b>Step #4 word Specific and phrases with links to your keywords.</b><br>This may be the most important bit of information I can give you. Use your links with your keywords. Keep it in your website, or link it to another page on your website where that keyword is being used. Don’t over do it. Good luck and come again tomorrow where I will give you more tips and tricks on how to slowly go up the ranking page.</p> <p>I am sure there are many factors that I have not included in this article. But I feel small steps are usually the best way to indulge the reader into wanting more. Call me shameless but call me.</p> 2008-09-23T13:00:56Z -17.5692 414 1709 true 15 15553 four-easy-steps-to-better-seo 7 2008-09-23T14:18:21Z 2008-09-23T14:18:21Z

When was the last time someone explained the mechanics or how-to of SEO copywriting? Sure there are reasons why we should do this, but how to do it is completely another beast.

1 2009-02-24T09:46:05Z