Press releases are definitely a smart move. For many small business owners, the idea of paying someone else to write about their own business seems like tossing funds to the wind. Yet no one wants to do it themselves... Why? I write for a living & haven't even created my own press release! And it's been recommended by my parent company... perhaps the idea of a press release or media kit seems overwhelming and smaller budgets don't have room to hire the pros. Any helpful books on this you'd recommend?
Chicago, Illinois
Free publicity is an alternative over traditional advertising
Visualize having tons of orders and requests for your products, services, or cause. Imagine receiving calls for interviews for radio, television, podcasts, blogs, newspapers, and even magazines. And envision using free publicity to achieve all of this!
Visualize having tons of orders and requests for your products, services, or cause. Imagine receiving calls for interviews for radio, television, podcasts, blogs, newspapers, and even magazines. And envision using free publicity to achieve all of this!
Top television talk shows like the Oprah Winfrey Show, Good Morning America, The View, etc are often very attracted to popular unique storylines or press releases.
Free publicity is an alternative over traditional advertising, which advertising can be very expensive. A press release is a leading source to create free publicity for your business. In a press release an article is written and distributed about your business; and is released as a press or news release. The media is always publishing articles from press releases and interviewing people from press release articles. This will allow you to receive free publicity about your business and gain free media exposure through press releases, increase your internet rankings and traffic, brand awareness and visibility.
The media is hungry for press releases and need press releases to makeup news headlines from auto to fashion, new companies and those that people should hear about. Having a press release circulating about your products and services is an excellent opportunity to receive free publicity for your business.
Does your company have a press release?
Here are some facts to sink your teeth into....
Fact 1: People prefer to read stories over ads.
Fact 2: It is cheaper to use a press release campaign than continue to pay for expensive ad's every week, month and year.
Fact 3: Reporters are looking for story ideas to write about, press releases are one of the most effective ways to get their attention.
Why Are Press Releases Important?
Between 75 and 80% of all news is planted. Most stories are generated by a press release and submitting it to the media.
We are a professional press release service company who handles the writing and distribution of press releases to the media.
Push or Pull?
You can spend thousands of dollars every month on PPC Pay Per Click campaigns, display ads an other expensive advertising to Push your message to the masses or you could Pull your prospects in by being visible in places where they're already looking.
Our experience working with Online PR campaigns for our clients have shown higher conversion rates with Organic search engine listings than pay per click. Similar listings in the news sites using a search engine public relations strategy capitalizes on your opportunity to maximize exposure exactly where your prospects are visiting.
Here's How Search Engine PR and SEO Public Relations Works
First, identify target keywords pertaining to your business, create keyword optimized information about your company and/or products within your press release format and distribute it through online news/Pr sites. You can also hire a firm to pitch your release to specific media in your industry, which will significantly increase your opportunity for coverage in newspapers, magazines, television and radio.
Good pr firms will integrate online public relations and keyword optimized press release services with search engine optimization to increase client brand visibility in the marketplace, which drives more traffic, leads, and sales. For the same cost of an ad, which is only posted at the site for which you are paying for, such firms can distribute your message to various locations thus reaching more of your target market.
Learn more about the author, Nic Soto.
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Posted by Nina Johnson, DeMotte, Indiana | Nov 11, 2008
Article tags
- press releases
- publicity
- marketing
- small business
- advertising
- promoting
- pr
- media
- usiness owners
- entrepreneurs
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