<p>Whether we are opening a new business or introducing changes to your present business, we all love to do it with a flourish, and often a party. There are many ways to garner attention for your opening by including artists and musicians. If you have wall space you can invite artists to show their paintings. Biznik would be a good source for artists who are always looking for a place to show and often have a mailing list you can use. Would you like music or dancers ? Many performers will work for a small fee and a chance to sell their cds. Music teachers are a good source for advanced students who need chances to perform publicly to gain experience, and they have family and friends who will show up too. For a little more money you could get a music ‘jam’. A band will set up their instruments and other musicians, professional and amateur will come and as they say in New Orleans ’Let the good times roll” by trading off on the instruments.</p>
<p> All of these options will allow you free advertising in different places, such as neighborhood newspapers , and access to different groups of people.</p>
<p>I recently had an art show as part of the Ballard Art Walk. Because the art show was for 2 months we needed to find a way to get people to stop and look even though most of the art had been up for a month already. I asked around my group of friends and Zaphara, a local belly dance teacher volunteered her troop free. The only catch was I had to make sure there was plenty of wine and food available, dancers get hungry and thirsty quickly. Zaphara made up posters we were able to put up early and she sent out an announcement in her on-line newsletter. We also advertised her troop’s performance in the print out and website for the art walk. None of this cost me or the store anything .</p>
<p>I can guarantee the Artwalk had never seen an opening like that! The dancers had fun and ended up dancing in the middle of Market street getting even more attention for my art show opening. The gallery has already invited me back next year for another show.</p>
<p>I’m thinking of a music jam next time. I have several friends who are very good amateur musicians and would love a chance to play to a new audience. I’m sure they will also need food and wine but they will definitely get attention and the longer the audience stays to listen the longer they will have to look at my paintings and the longer they will have to look at the store who sponsored the art show. The musicians also have friends who will invite their friends.</p>
<p>Two weeks ago I attended a website opening in a Couture Shop with a 3 piece band followed by acrobats and dancers. The person celebrating her new website paid for the band and dancers but the shop owner received a lot of attention for his avant guard clothing designs. And I saw quite a few people walking by on the street come in to see what was happening. </p>
<p>These are a few examples of working with the arts community to get attention and new contacts for your new business. I’m sure you can think of more if you look around and attend a few art shows or jams, have fun and check out the scene. After all it’s research for business. I’ll see you all out there.</p>
2009-10-26T18:02:45Z
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getting-attention-for-your-bizness-opening
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2009-10-27T11:42:42Z
2009-10-27T12:42:58Z
Promoting the arts community for attention for your business opening.
Getting attention for your bizness opening
1
2009-10-27T12:42:58Z