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Going Beyond Giving, to Community Building for your Business
Every day you can read headlines such as, “Target Donates to Local Charity,” or “Wal-Mart is Top Corporate Charity for Donations.” But ask anyone who has worked for a non-profit organization and those individuals tell a different story.
Every day you can read headlines such as, “Target Donates to Local Charity,” or “Wal-Mart is Top Corporate Charity for Donations.” But ask anyone who has worked for a non-profit organization and those individuals tell a different story. The true lifeblood of any non-profit is not the one time check the organization receives from a large corporation; it’s the hundreds of volunteers, board members, ongoing donors and community advocates that make their organization successful.
Now more than ever, supporting local charities is a great way for any business to build a presence in the community and build value for the company. Leveraging marketing efforts, networking, building rapport with your target market are all valuable pieces to integrate into your volunteer activities and pet charities. Tools like social media, online marketing and company websites now provide us with the ability to share our efforts easily and inexpensively with our clients and communities.
Hopefully none of this comes as news to anyone. Integrating charity efforts into a business strategy is a secret that many highly successful business professional have been using for years. Why?
It builds community.
Whether it’s a volunteer day, fundraiser or a donation drive, having a solid call to action allows individuals, families and other companies to act on your behalf. Action is what turns people from passive Facebook followers, employee family members or list subscribers into a solid piece of your community.
Building your community of supporters is almost as important as building your client base. Every day we hear clients talk about the amazing projects they are involved in. Their passion moves everyone in the room. It’s the secret ingredient that most highly successful business owners all have in common. They have a passion and they have figured out a way to translate that enthusiasm and commitment into a community of supporters that have helped build their business.
At Three Dog Marketing we have a several pet (no pun intended) causes and passions from ending domestic violence (AZ Coalition Against Domestic Violence), helping children that have been victims of violence to break the cycle (Gabriel’s Angels) and providing horsemanship therapy to disabled children (Camelot Therapeutic Horsemanship). In that light we invite you to join us an upcoming event and learn more about the causes Three Dog Marketing is passionate about.
We leave you with this challenge:
Think of your top five prospects. How can you involve them in a charity you are passionate about? What causes are you passionate about? How can you work with them as strategic partners? If you're not sure what that looks like call the organization and ask for a meeting. They may have ideas you have never thought of.
The community building might seem like an unusual title for a business article but community projects have probably generated more revenue for the companies I’ve worked in, than any other single marketing activity. And volunteering rarely feels like work! Three Dog Marketing has a strong foundation of giving back to the community and is dedicated to supporting charities and community based organizations.
Learn more about the author, Kristin Slice.
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