Thank you for the excellent post! :)
Small businesses rarely have the resources to maintain a large marketing budget. Every dollar spent on marketing or advertising must come back to the business in increased business or the expenditure should be seriously questioned.
However, effective marketing is vital to the success of any business. The old adage, “Build it and they will come,” rarely works when it comes to starting or running a business. You can have the best product or service in the market, but if no one knows about it or understands how it can help them, then sales will suffer.
Unfortunately, what works for one company may not be the answer for the next company. You may have a different target market, or need to reach your prospects through different channels. Understanding your target market is absolutely the most critical step to effective marketing. Before you begin any marketing, be sure you have thoroughly identified your target customer and understand what drives their buying decisions.
Once you understand your target / ideal customer and have developed your product to serve their needs then you can begin to design your message to reach them. Marketing mistakes can be costly to a small business and they are easy to make. With a bit of strategic thinking, mistakes can be avoided.
Here are seven of the common mistakes small businesses make and what you need to do to avoid them.
A rule to remember is that marketing is everything and everything is marketing. Every time a customer or prospect interacts with your business it is marketing. Make sure you deliver a consistent message through everything you do. Paying attention to these simple rules will help your business deliver better results and allow you to turn your marketing dollars into an investment that helps your business grow.
To Your Success,
Learn more about the author, Dennis Kelley.
Thank you for the excellent post! :)
Very well written. Too many businesses fail to get the "marketing is everything, everything is marketing" message. In a time when business is really good, you might get by not paying strict attention to that fact, but in lean times, it will come home to bite...and by then it might be too late to fix it. That is why marketing is so important, in good times and bad.
Good points Dennis:
Because making marketing mistakes in this recession is costly.
You don't have many chances to get it right now before you're out of the game. In a recession good marketing is not for sissies.
Continue to write more on this subject we all need it. Thanks!
Very sound advice, well done.
At my studio we started some big marketing initiatives in October, and have enjoyed tremendous success with them. We have generated a 3000% return on investment, as well as developed some wonderful new relationships and leads. The old adage still rings true, "market or die".
I invite you and your readers to click over to this article which I believe is an appropriate companion piece to yours. It provides some useful tips for maximizing the advertising dollars devoted to your marketing strategy.
Ken Peters | Nocturnal Graphic Design Studio
This is an excellent post. I agree with #1 the most because if you do not have some type of system in place to track results, you will not know definitely what has worked and what has not worked. Thanks for sharing.
Kevin | KidsDesk.net
Thanks to all for the nice feedback. It is more important today than ever for all of us to make good decisions around our sales and marketing efforts. This can be an excellent time to grow and pick up market share and I hope this post will help in that endeavor. Success to all ...
Thank you so much for your article. I spent 19 years in sales and marketing at one company which was a large corporation. Now that I own my own small business, I agree that we have to use the right channels and many of them to deliver my message. With business conditions as they are, it's more important than ever to follow the rules of your article and make the right marketing decisions.
Mickey Lane LiquidGratitude.Com