<p>It happens over and over and over . . . </p> <p>As a high fallutin’ marketing consultant and copywriter I’ve got a *lot* of people calling me up and asking me to help them with their copy.</p> <p>I mean a *lot.* Mountains . . . </p> <p>Unfortunately, most of the business folk who call me up need help with more than just their copy. They need a fundamental readjustment of how they look at their business and what the heck it is that they’re actually offering.</p> <p>After all, as I’ve said before, your copy really is only the *third* most important part of your marketing.</p> <p>First is your list . . . how hot and ready to buy are the people you’re selling to?</p> <p>Second is your offer . . . what the heck are you actually selling them and why is it a screaming deal?</p> <p>And then third you’ve got your copy . . . the actual words on the page that create romance and mystery and seal the deal.</p> <p>The bad news is that most business people have had *no idea* how to put together a truly compelling offer.</p> <p>So let me just lay it on the table . . . </p> <p>=============================<br> <b>The Secret To Truly “Kick Ass” Offers</b><br> =============================</p> <p>What’s the secret to a truly “kick ass” offer?</p> <p>Simple: When your prospect reads (or hears about) your offer, it should appear to be so compelling and so utterly generous that they feel like they’re RIPPING YOU OFF.</p> <p>When your prospect takes out their credit card and buys what you’ve got to sell, they should feel like they’re not just getting the better end of the deal . . . they should feel like they’re taking advantage of you, stealing your lunch money and leaving you wheeping and shivering in the hallway wondering what the hell went wrong.</p> <p>This is something I actually learned from marketing great Jeff Paul. When I’ve worked with Jeff in the past, he’s always pushed me to figure out how to pump up the offer and make it an absolute no brainer that your prospects will KICK THEMSELVES if they miss out on it.</p> <p>======================================<br> <b>So How Do You Turn Your Offer Into A True “Rip Off?”</b><br> ======================================</p> <p>Good question . . . .</p> <p><b>1. Be Generous</b>.</p> <p>Way too many marketers and business folk out there are stingy in what they give out. They either don’t include bonuses at all, or they pack their products with untargeted BS bonuses that nobody actually wants.</p> <p>Ask yourself, what do my prospects truly want that I can give them at low or no cost that will skyrocket the VALUE of my product? And then give it away.</p> <p><b>2. Sell A Kick Butt Package with high perceived Value.</b></p> <p>There’s that V word again. A good offer needs to have multiple components, all of which resonate with the core desires of your audience. Which is just a fancy way of saying, “You’ve got to give your prospects what they really want and give it to them at a price they think is a STEAL.” </p> <p>Now, that doesn’t mean you have to be “cheap.” I’ve sold packages for $5k or $6k that had a “real value” in the hundreds of thousands of dollars. The key is that you’ve got to spend the time really laying out what your product and its components are WORTH and compare it to the tiny, tiny amount of money you’re asking your prospect to pay.</p> <p><b>3. Be Creative.</b></p> <p>Uh oh. Among Direct Marketers, creativity is a dirty word. But when you’re crafting your offer is one of the few times you’re really allowed to let your creativity shine. How creative can you be in your payment terms to make it as easy as possible for your prospect to buy from you . . . and still make money?</p> <p>Can you cover shipping? Can you send them the package for 30 days for free to try out? Anything you can do to “grease the chute” will make your offer sing.</p> <p><b>4. Think long term. </b></p> <p>This is the biggie. Remember, you’re not trying to make just one sale; you’re trying to get a customer for life. If that means making LESS profit up front, go for it. Be generous. Put yourself out there. Put yourself at the mercy of your customers. And once you’ve got your prospect hooked on what you’ve got to sell, reel em in again and again.</p> <p>Got it? Good.</p> <p><br></p> 2008-08-27T19:56:45Z 2008-08-29T05:15:37Z -17.8864 606 1539 true 15 179 how-to-create-an-irresistible-offer- 3 2008-08-29T05:15:22Z 2008-08-29T05:15:22Z

What's the secret to creating a truly compelling offer that your customers can't help but respond to? Chris "Mr. Moneyfingers" Haddad says you need to invite your customers to "Rip You Off"

0 2009-02-24T09:45:46Z