It's great to be writing again. Lately, I've been feverishly working on the transition of my business I've added teaching classes and seminars after many business owners asked me if I ever thought of teaching. Which got me to thinking about my business and wanting to start the year on a higher note than it ended.
We all made plans for the new year and have lofty goals of conquering the universe. Now, if we could just figure out a master plan. Well here's mine, feel free to borrow it.
So here I was in the midst of the holiday season and everybody was asking "How's Your Business" and "What are you doing for the New Year" and piece de resistance ( in my best Pepe Le Pew voice) "Any New Year Resolutions?" I realized that I have a captive audience here! Hmmm, I should tell them what I do. I mean really tell them. Now, even though most of us don't have any employees (me included) we all have friends and family, right? I thought, why not think of them as my casual part-time sales staff.
It has been said that each of us has a sphere of influence (family and friends) of at least 250 people. So why not allow them to help you get business? With the holiday's behind us, you've probably spent a lot of time with family and friends. I bet in the mix of conversation they asked you "what you've been into lately" and may have even asked about your business.
Did you let them know what you do and what type of business you have? If not, you may have missed a golden opportunity to share what you do and the type of customers you're looking for to the ones who know you best. The truth is, all is not lost, because you'll get another chance.
If you talk to your friends and family as often as I do they'll be asking you about your business and how it's going soon enough. First things first. Polish up your story so that it doesn't sound rehearsed and you will give them the perfect vision of what you do so they can be sure to tell everyone they meet to only come to you. If they have a business card get theirs and follow-up with them after talking with a quick email or "thank you" note for asking about your business and offering to help -make sure your email signature has your website and contact number included.
Your email signature pronounces that they should be as serious about this as you are. Don't be shy. Be proud of your business.
This is your business we're talking about, and you want it to succeed more than anything. I think this should be your secret weapon for the whole year. After all the best business usually comes from referrals, doesn't it?
Well, this is the ultimate ninja stealth secret weapon ever designed, I think. Also, remember this works both ways. I live by the motto "You No Give, You No Get" Think about it, if everyone you know sent you one referral and you got a sale from it and you did the same, wouldn't that get your new year off to a great start? I know mine would be.
I'd be laughing all the way to the bank. Besides, who wouldn't love to have a staff of 250 ninja sales warriors at their disposal? So, keep your business cards on you at all times and have the best year ever. Take care of yourselves. This is my "Life Through a Different Lens". Be well.