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James Palmer
Freelance Copywriter
Flowery Branch, Georgia
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How to Easily Create Your First E-book

Want to write an e-book to promote your business, but you don't consider yourself a writer or don't think you have the time?  Guess again!

Written May 08, 2008, read 1011 times since then.
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E-books make great promotional tools. You can use them to
showcase your expertise, build your client list, or sell them on
your Website for some passive income.

But how do you go about creating one?  Where do you start?

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Start With a Problem Your Clients Have
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Before you begin writing, think about a problem your clients and
prospects want solved. 

This may seem obvious, but you'd be surprised how many would-be
entrepreneurs skip this step, opting instead to sell something
they themselves like and think everyone else should want.

So find out what problem your prospects and customers want
solved within the grounds of your product or service, and then
show them how to solve it. 

For example, if you're a professional organizer, you could write
an e-book on how to organize a home office.  If you're a
copywriter, you could create an e-book on how to write a sales
letter that makes more money.

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Break It In To Steps
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Make it easy on your prospects by breaking the topic into
simple, easy to follow steps.  This will not only make your e-
book easier to write, but easier for your prospects to
understand.

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Create a Compelling Title
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It doesn't have to be anything fancy.  Just tell people exactly
what they're going to get by reading your e-book.  Here are a
couple of templates you can use to create simple yet powerful
headlines:

"How To"

"How to" works great in titles.  Examples include "How to Win
Friends and Influence People," the hugely popular Dale Carnegie
book.  This is one of the best-selling business books of all
time, based in no small part on its title.

"(Number) Tips/Steps to (Benefit)" is another great model to use
in titles.  For example, our professional organizer above could
write an e-book called "7 Steps to a Clutter-Free Life".

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How to Create an E-Book Without Writing a Single Word
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By now you might be saying, "That sounds great, James, but I've
never considered myself much of a writer.  And besides, with
everything else I have to do to run my business, I just don't
save the time.  Can I still create an e-book that builds my
client base and makes me money?"

My answer to that is, "ABSOLUTELY!"

Here's 3 ways you can "write" your e-book without writing!

#1 Hire a Ghostwriter

This is the perfect option if you're pressed for time or hate
writing.  A professional writer can create a high-quality
product while you keep serving your customers.  And often for
less money than an hour of your time is worth. I do this for my
clients all the time.

#2 Interview an Expert

This technique is an easy way to put together a quality e-book
fast, especially if you're not an expert on the problem your
prospects want solved.  Just find an expert on that subject, set
up the interview, ask them some questions, and let them talk.

You can sit down with them live and use a tape recorder, or talk
with them over a recorded conference line.  Transcribe the call,
and you're done!  Lots of conference call services will even let
you host and record calls for free.

And don't worry about finding an expert.  It's not hard. People
love talking about themselves and what they do, and such a
recording can be a wonderful promotional tool for them as well. 
Just offer them a recording of the call to promote to their
prospects and customers.

#3 Bundle a Series of Related Articles

If you're already writing articles, taking a dozen of them on a
related topic and bundling them into an e-book is a terrific way
to create an instant info product for yourself.  I help clients with this all the time as well.

Just add a table of contents, do some light editing, and poof!
Your very own e-book!

Of course, you'll also need the ability to convert your e-book
into a PDF file, but that's easy and free. I use PDF995
(www.pdf995.com), but there are plenty of other PDF creation
programs out there. Just do an Internet search for 'f*ree PDF
converter'.

Well, there you have it. A few quick tips for creating your
first e-book.  Now get out there and do it!

 

Learn more about the author, James Palmer.

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