<p>PR is a tough business and it's getting even tougher. The continued demise of print media has narrowed the opportunities for coverage so it's more important than ever to adapt to this new environment or be left behind.&nbsp;</p> <p>Most recently, Conde Nast, one of the behemoths in the magazine publishing industry, closed three major titles including Gourmet Magazine and their relatively new parenting/lifestyle magazine, Cookie.&nbsp; And there are still rumors floating around that The New York Times will be sold or become just an online news source.&nbsp; This is disconcerting especially if you happen to work in the PR industry and count on the media for building exposure for clients. The media targets are narrowing but at the same time other opportunities abound.&nbsp; As they say, when one door closes, another one opens.&nbsp; Just look at the wealth of exposure possibilities with social networking sites, blogs and online magazines.&nbsp; It's the world of the internet and we are getting almost all of our information from it.&nbsp; So in order to succeed and take advantage of this new media, you must be aware of the tactics that will be the most effective and take advantage of these new media tools to full advantage.&nbsp;</p> <p>With change comes adaptation.&nbsp; We either have to adjust to this new environment or be left behind. For one, news is cheaper than ever.&nbsp; Anyone can become a member of the "media" simply by launching their own blog.&nbsp; Just look at your own customers.&nbsp; You'd be surprised at how many of them have blogs.&nbsp; If you can solicit their support and build a community of passionate users you can really make an impact and build-a-buzz that is lasting.&nbsp; Getting your customers to talk about your product is going to generate more users while providing you valuable feedback that will ultimately help you improve your products.&nbsp; Not to mention the incredible goodwill and credibility you will achieve from all of this third-party endorsement.</p> <p>A great way to put this idea to the test, literally, is with the launch of a new product.&nbsp; You can put out a "call" to customers and to a wider audience for product testers.&nbsp; You will send the product to these product testers for free in exchange for their review and link to your site.&nbsp; In order for the testers to qualify, they have to either have a blog or a significant following on social media sites such as Twitter and Facebook.</p> <p>Also, it may be obvious, but it's important to not only have your own Twitter and Facebook page, but for your business as well.&nbsp; Develop a business fan site and promote it to your current and potential customers.&nbsp;</p> <p>In addition, make sure you target as many blogs as possible within your industry.&nbsp; Get to know these blogs, send them your press releases and pitch your products to them.&nbsp; Make sure to add the editors of these blogs to your media database and maintain a continuous flow of information to them.&nbsp; You will be establishing a relationship with them that may result in major exposure for your company and brands.&nbsp;</p> 2009-11-04T15:01:09Z -0.589556 225 7273 true 14 45944 how-to-generate-major-buzz-for-your-business 1 2009-11-04T10:03:21Z 2009-11-04T17:03:36Z

New Media Tactics to Generate Major Buzz for your Business

1 2009-11-04T17:03:36Z