<p>You’ve got a killer information product matched to a hungry target audience ready and willing to buy it. You’ve got your website up with a landing page and a sales letter, and you’re ready to rock and roll. But there’s just one thing missing.</p><div style="margin: 0in 0in 0pt">Your list! If you’re a new kid on the Internet marketing block, you’ll still need a targeted list of interested prospects, or you’ll never make a dime. That great product and website will never sell in a vacuum. </div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">The good thing is, no list, no problem! Here’s 5 great ways to promote your product without a list.</div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt"><b>1. Post ads in niche publications</b></div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">If you’re going after a large enough target market, there are plenty of print and online publications that cater to it. If you’re selling dog training videos, for example, there are plenty of print dog magazines, and there are probably a few electronic zines as well. Subscribe to them and ask the site owner what his or her ad rates are. E-zines are good marketing avenues for the budget conscious, as the cost for an ad is often much cheaper than print magazines. Some e-zines will even have ad-writing tips and resources to help you, since the better your ad does, the more ad space they can sell! Write an ad and let it run for a few months.</div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt"><b>2. Get Endorsements</b></div><div style="margin: 0in 0in 0pt"><b> </b></div><div style="margin: 0in 0in 0pt">Some e-zine publishers don’t run ads, but endorse products they personally believe in. For those folks, send them a copy of your product and let them review it. If they like it, they’ll tell their readers about it, and you’ll get free advertising! </div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt"><b>3. Pay Per Click Ads</b></div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">Thanks to Google AdWords, pay per click ads are the newest rage in marketing your products. You can set up an AdWords account in 15 minutes and show your product to the world. It can be tricky and complex to learn—and you can go broke if you don’t know what you’re doing--but there are plenty of resources available. Check out the books AdWords for Dummies by Howie Jacobson and Perry Marshall’s Ultimate Guide to Google AdWords.</div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt"><b>4. Signature Marketing</b></div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">This one takes a little time, but if you stick with it for a while, it will pay off for you. There are thousands of online forums, each of which caters to a specific interest. If you’ve selected a large enough target market, there’s probably at least one online forum where your target market goes to chat. </div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">Just sign up as a forum member and spend a few days reading the posts. In your signature file, put your name, a quick offer such as “Sign up for my FREE report”, and include a link to your site. When someone asks a question relating to your product, answer it. Don’t try to sell them or otherwise direct them to your site. Your signature will do that. The more people visit that forum topic, the more people will see your site link in your signature file, and the more they will visit and maybe even buy!</div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt"><b>5. Clickbank</b></div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">Clickbank.com is a huge online market place for ebooks and other information products. People register their products with the site, and then offer affiliate commissions to people who advertise these products to their lists. An affiliate commission is just a percentage of each sale. With a good product, you can have hundreds, even thousands of people selling for you, your own personal sales force doing all your work for you!</div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">One final tip: Don’t go straight for the sale. In the long run, building a list will be more important and profitable for you, especially when you don’t have a list to begin with. Create a squeeze page that offers a free report in exchange for visitors’ names and email addresses. That way, even if they don’t buy right now, you can sell to them later, and offer future products to them.</div><div style="margin: 0in 0in 0pt"> </div><div style="margin: 0in 0in 0pt">And there it is, 5 great ways to generate buzz for your brand new information product when you don’t have a list. Now get out there and start selling!</div><div style="margin: 0in 0in 0pt"> </div>
2008-07-22T01:15:04Z
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how-to-promote-your-landing-page-or-sales-letter-when-you-dont-have-a-list
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2008-07-22T06:18:04Z
2008-07-22T06:18:04Z
<p>You've got a great online sales letter, but no customers. Copywriter James Palmer shows you how to generate sales when your product is the new kid on the block.</p>
How to Promote Your Landing Page or Sales Letter When You Don't Have a List
0
2009-02-24T09:45:12Z