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Speaker/Marketing Consultant
Toronto, Ontario Canada
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How to spot a potentially difficult client before it’s too late.

Meeting a new client that could ruin your sanity and your business? What signs to look for.
Written Dec 03, 2010, read 2838 times since then.
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She seemed so normal at first.  Smart, funny, intelligent, and a great smile.  She had lots of great ideas for her interior design business and was excited about me helping her bring them to life.

But soon after I emailed my first proposal to her, something went horribly wrong… with her.

Looking back I should have seen it.  Our first meeting over coffee at a crowded Starbucks started off well enough.  We talked about her business goals, her past jobs, even family stuff.

Then came the words that should have tipped me off as to what I was in for. “I’m not a picky or demanding person.” she said with a casual smile.  At the time I thought “Great, that means we’ll get stuff done quicker and with fewer headaches.”

How could I have been so blind?  Was the foam in my mocha latte blurring my vision?  Was it the thought of repeat business, referrals, or possibly a free makeover of my living room?

It turns out she was in fact very picky and demanding.  So much so I could not even keep up with her ever changing list of requests and demands.  Add to that the continued advice on how to do my job, and all of a sudden I had the client from hell.

In all, I had spent over 7 hours doing research, proposals, phone calls, then more proposals.  And not a penny to show for it.  In fact I never even started any actual work for her.

Regretfully for me, she is just one of the many crazy clients who have taken far too much of my time.  And while I did end up “encouraging” her to seek out someone with far more “experience” than myself, I regret not having spotted her wackiness sooner.

So in an effort to help you, a fellow business owner, I would like to share with you some sure signs that your new client may be a loony-toon in waiting.

“I think you’ll do much better than my previous vendors.”
This is like getting engaged to someone who’s already been married six times.  You knows it’s just not gonna work.  Could all the previous vendors really have been that bad?  Probably not.

“If you give me this first order for free, I’ll refer lots of business your way.”
This is another way of saying that your products and services are worth nothing and that your new client will encourage his friends to also come looking for free stuff.

“I don’t do contracts.  My word is my bond.”
This loosely translates to “I have the right to change my mind any time regardless of how it impacts on others”.  If you like to gamble, then this is definitely the client for you.  Otherwise, run the other way.

“I just do the ordering.  My payables department handles the cheques.”
This is a classic strategy to allow top management to place unreasonable demands on you while accepting no responsibility when it comes time to pay.  If you enjoy trying to convince someone in the accounting department that you are in fact owed money, then this is the client for you.

“I’ve been in business since before you were born.”
Insecure people like to demonstrate their experience and knowledge, even if it’s not legitimate.  For you that means that while your skills, ideas, and knowledge may be needed, they will not be wanted or appreciated.  Expect to hit a roadblock at every step of the project.  Then be ready to take the blame when it doesn’t turn out as planned.

“Tell me what steps I can do myself to get the price lower.”
Sometimes this is good thing and can save you time.  Other times its like showing a plumber how to do dentistry.  Your skills are what make you worth the money in first place.  If you allocate too much of the project to the client, you not only devalue yourself, you also risk having to clean up the mess when they can’t properly complete the tasks.

“Let’s meet to see if there’s any chemistry”
This is a great time to say you’re booked solid for the next six months.  When someone’s looking for chemistry, what they’re really looking for is an excuse to have as many issues with you as they have with everyone else they deal with.

While I am never one to turn away new business, I always make sure to listen for those few words that will tip me off to a crazy client.  And as much as it may hurt to walk away from a deal, experience has taught me that no matter how much I charge, dealing with difficult clients will almost always result with me ending up with a loss in the end.  Just remember, your sanity is worth something too.

Speaker/Marketing Consultant 
Toronto, Ontario Canada 
Marc Gordon

Marc Gordon is a professional speaker and marketing consultant based in Toronto. Learn more about Marc at http://marcgordon.ca or follow him on Twitter at http://twitter.com/MarcGordonDotCA

Learn more about the author, Marc Gordon.

Comment on this article

  • Structural Engineer 
Bellingham, Washington 
Charles Waugh
    Posted by Charles Waugh, Bellingham, Washington | Dec 04, 2010

    Mark:

    This is an excellent article, and it rings true to anyone (such as myself) in the architectural / architectural engineering community. The idea of working without a contract is unthinkable in my field. In some cases, in fact, unlawful!

    Further, I have seen numerous articles that support your point about not giving away an order for free to get business later. (In the A/E biz, it comes down to not lowering fees to work at a loss. Then, you get stuck always having to work for that client at a lower fee, and you end up feeling like a slave.

    Those of us who are good at what we do deserve to be paid reasonably well for our work, and treated with respect. To the extent that we allow others to mistreat us, we are allowing others to abuse us.

    Charles Waugh

  • Squirrel Army Captain at amyRmartin.com  
Bellingham, Washington 
Amy  Martin
    Posted by Amy Martin, Bellingham, Washington | Dec 07, 2010

    Marc,

    I empathize with your position. I've learned some hard lessons this year too about difficult clients.

    You wrote,

    "And while I did end up “encouraging” her to seek out someone with far more “experience” than myself.."

    Reading that, and based on the rest of your article, it sounds like you fell into the trap of not demonstrating your value.

    Telling her something like that, well, you are opening the door to trouble.

    Also, when you said you spent 7 hours doing research/calls/etc, before (I assume) securing a contract or guarantee of payment, that is something else you could have stopped.

    Now, I know how it goes, because I did something similar this year - trusting the client and putting in WAY more time than I should have before getting that contract/deposit firm.

    But now I have firm policies in place, that I will only do X number of minutes on a potential client.

    Healthy boundaries make a happy consultant.

    Best of luck out there!

  • LOGWORK DESIGNER 
Seattle, Washington 
SKIPP VANDECAR
    Posted by SKIPP VANDECAR, Seattle, Washington | Dec 07, 2010

    excellent comment Charles

  • Marketing Strategist, Consultant and Manager 
San Francisco, California 
Elissa Everett
    Posted by Elissa Everett, San Francisco, California | Dec 07, 2010

    Love the quotes -- they're great cues when having an initial consult with a prospective client. And agree with Amy above -- it's all about only a limited time before a service agreement is signed.

    Another trick I've learned is using the following line when a prospect is hoping to engage in an in-depth conversation on unpaid time, "Well, that's interesting information that I look forward to discussing with you once you're on-board as a client." Makes them feel heard, but very clearly tells folks you're serious about the value you bring.

    But if nothing else -- it's all good learning. Keep your sense of humor and keep marching ahead.

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Dec 08, 2010

    I am sad for you. :)

    Humor is medicine.

    http://www.michaelhartzell.com/videos-that-rock/humor-is-medicine/

    Honestly, so much sadness, I couldn't read the whole thing in one sitting.

    thanks for sharing.

    Mike

  • Professional Training & Coaching 
Seattle, Washington 
Michael Hartzell
    Posted by Michael Hartzell, Seattle, Washington | Dec 08, 2010

    thanks for sharing. True stories can teach us what to avoid in the future.

    Mike

  • Speaker/Marketing Consultant 
Toronto, Ontario Canada 
Marc Gordon
    Posted by Marc Gordon, Toronto, Ontario Canada | Dec 08, 2010

    Thanks for the great comments, guys. This actually happened to me a few years ago and I have since learned my lesson.

    I find that the amount of time invested into a proposal is not as important as the person, or client, that you are doing it for.

    Following the profile traits in this article have helped me decide whether my time is an investment or a waste.

  • Professional Development Facilitator 
Apex, North Carolina 
Oz Merchant
    Posted by Oz Merchant, Apex, North Carolina | Dec 09, 2010

    Some great points there Marc. Thanks for sharing!

  • Web Developer, WordPress Expert 
Snohomish, Washington 
Allen Snook
    Posted by Allen Snook, Snohomish, Washington | Dec 10, 2010

    LOL. So true, so true. We're going to put a FAQ on our website soon to try and head some of this off at the pass :)

    "Will you give a ballpark estimate for an e-commerce site (without knowing anything else about the site)?"

    Our response: Let's meet and get some details on your project. Then we can give you a proper estimate.

    Their response: Nevermind then.

    Ours: No worries. Have a good one!

    :)

  • Tax Accountant 
Newport Beach, California 
Brett Lawrence
    Posted by Brett Lawrence, Newport Beach, California | Dec 30, 2010

    Great article and I can relate big time and thanks for the additional warning signs. I have a client always reminding me how many referrals they send my way when its time for billing. The truth is, the referrals are cheap and do nothing for me. Time to raise the bill and get rid of this client.

  • Speaker/Marketing Consultant 
Toronto, Ontario Canada 
Marc Gordon
    Posted by Marc Gordon, Toronto, Ontario Canada | Dec 30, 2010

    Great comment Brett. I should have added that one to the list.

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