<p>If you have an entrepreneur itch<br />And you want To grow rich<br />You'd be smart<br />To make your start<br />With a target market niche. - Primm<br />&nbsp;</p><p>In days gone by, one of the keys to success was to find your target market. There were tons of books, courses and seminars teaching you how to find and market to your target market. And much of the lessons taught are still true.</p><p>But to succeed in today's over saturated marketplace, where tons of me-too products compete for the attention of the promotional numbed consumer. You can't just have a target market, you have to have a target market niche (T.M.N) to succeed.</p><p>Let me show what a target market niche is with this example. The target market is the goal or target - but your niche is the bow and arrow.</p><p>What exactly is a target market niche? It' simply an unmet, ignored, neglected, over-looked or under-served need of your specific target market.</p><p>Sure, you have a target market and you know your target markets needs, you do know them don't you? Then you have the solid foundation for building a profit creating target market niche.</p><p>This is where many budding small business people drop the ball. They take months, even years creating, developing and perfecting their business. But soon lose sight of their target market niche, if they had one in the first place.</p><p>Sadly most people who start a small business think all they need is an idea, some capital and determination to succeed. As important as those qualities are, they almost always fail to create or develop a target market niche. Those who are lucky enough to succeed do this powerful step unconsciously or by accident and go on to succeed. And those who don't fail or lose ground to the competition.</p><p><b>Here are 5 Keys to Developing a Target Market Niche</b></p><p><b>1. Know Your Target Market</b></p><p>This may seem like an obvious detail. But you'd gasp in shock at the number of small businesses who overlook this essential step. Because this is the foundation of your business other than the product or service itself.</p><p>Most have only a vague idea or notion of who their target market is. Many beginners at marketing make the mistake of thinking their product or service is for everyone.</p><p>The stock answer I hear from clients inexperienced at marketing. When I ask them what person will buy their product or service? The answer is always ... everybody!</p><p>That's the wrong answer and not only is it wrong, it's vague and incomplete and will often cost them money, time and frustration.</p><p><b>2. Remember The Power Of A Target Customer Profile (T.C.P)</b></p><p>To catch the most crafty and savvy criminals, the first steps the F.B.I takes is to create a profile. This helps them to know what they're searching for and how to know when they find them.</p><p>The same should hold true for you , if you want to make sure you're selling to the right people. You have to develop a profile of your target customer.</p><p><b>3. How To Create A Target Customer Profile</b></p><p>Answer the questions below to create a target customer profile. If you don't know these answers you don't have an adequate target customer profile. You should know your target customers ...</p><p>1. Gender (% male and female)</p><p>2. Average age range</p><p>&nbsp;3. Income level</p><p>4.Interest or hobbies</p><p>5. Problems (concerning your product) or similar products</p><p>6. Experience (beginner, average, advanced user)</p><p>7. Wish list (what your target customer would like to see or have).</p><p>You get most of these answers by surveying your customers and research.</p><p>This is a small sample, feel free to add more facts, the more you know the better you can serve your target customer.</p><p><b>4. Find or Create A Niche</b></p><p>Remember a niche is an unmet, ignored, neglected, over-looked or under-served need of your specific target market. Your target market profile will serve to point you into areas that fill your target customers unmet needs ... that your competition is not serving.</p><p><b>5. Stay niche-minded</b></p><p>When you're niche-minded , you're not just satisfied with having one niche like most uninformed and unsuccessful marketers.</p><p>You keep an eye and ear open for more niche opportunities. You keep your hand constantly on the pulse of your target customers. You should always want to know what your target markets current needs are and how you can fill them.</p><p>Conclusion</p><p>If you know anything about your target customers you know their needs and wants are constantly changing, make sure you're their when they do.</p><p>&nbsp;</p> 2008-03-30T05:05:50Z -24.0322 631 573 true 15 7590 how-to-unleash-the-power-of-a-target-market-niche 0 2008-04-05T15:23:06Z 2008-04-05T15:23:06Z

<p>Where tons of me-too products compete for the attention of skeptical consumers, you can't just have a target market: you must have a target market niche (T.M.N) to succeed. Discover how.</p>

0 2009-02-24T09:43:36Z