<p>Jack be nimble. Jack be quick. Jack jump over the candlestick. Does that sound like your marketing and sales plan? Making marketing decisions can be a little like jumping over a burning candle. You have to be nimble and quick to make the right choice at the right time and avoid getting burned. It is easy to get bogged down in process and lose an opportunity while looking for the "keys to the mint."</p><p>At Thursday's Lunch on Alki, a fellow Biznikian looked at her menu, pointed at an item and asked the waitress, "Is that good?" "Yes." replied the waitress. "Is it <i>hot</i>? "No." the waitress answered. "Good. I'll have that."</p><p>Personally, I had examined most of the menu items. I went through a process of elimination and narrowed it down to a couple of choices. Then I mentally flipped a coin and chose. I based my decision on past experience and observation, limited understanding of the ingredients and major consideration of the cost.</p><p>My table-mate simply looked at the options, sought professional advice, asked a few clarifying questions and made her choice. We were both happy with our food and satisfied with our decision. Yet she made a much more informed choice in much less time than I. </p><p>How did that happen? I am a business/career/marketing coach! That is my area of expertise. </p><p>She was nimble and quick. She had a set of criteria and applied them to her choice. Most importantly, she sought professional advice to clarify her perspective and took action.</p><p>When you select your design your marketing strategy, choose your methods and plan your campaigns which method do your follow? Do you apply limited knowledge, laced with past experience and major consideration of cost? Or, do you start with a set of criteria, peruse the options, then seek and follow expert advice? </p><p>Biznik is a great place to find experienced professionals in marketing and sales, plus hundreds of other fields. Wondering how to use this Web 2.0 thing? Look on Biznik. Need help writing sales copy. Biznik. Trying to decide the best way to spend your advertising dollars? You guessed it, Biznik.</p><p>No, this is not a Biznik testimonial. The point is this - there are lots of qualified professionals just a mouse-click or two away. There is no need to spend your valuable time searching for the perfect solution to your problem, on your own without any guidance. </p><p>In business, time is money. Being nimble and quick can help you seize the opportunities while others are still searching for the "right" marketing plan. The key is giving yourself the edge by getting the solid advice. </p><p>Use the resources on Biznik to find experts. Participate in events. Get to know the people you see on the website. Read the articles and comments. Check out the forum and blog. Identify people who are qualified and with whom you feel comfortable. &nbsp; </p><p>Then, be nimble, be quick. But, don't get burned in your marketing. (And BTW, I highly recommend the pulled pork tosa at Cactus on Alki!) <br></p> 2008-09-26T02:44:15Z -17.4342 329 1736 true 15 16480 is-that-good 2 2008-09-26T05:51:37Z 2008-09-26T05:51:37Z

Jack be nimble. Jack be quick. Jack jump over the candlestick. Does that sound like your marketing and sales options? Read on!

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