Latent Semantic Indexing (LSI) – Bad News for Cheap SEO Copywriting

What is LSI? Developed at Telcordia Technologies, Inc, <a href="http://en.wikipedia.org/wiki/Latent_semantic_analysis">Latent Semantic Indexing</a> is a way to classify documents – to put it simply. Using statistical algorithms, LSI goes through a group of documents word for word and figures out the similarity between each word and document. This means that search engines using LSI technology can now retrieve relevant documents – even those documents without the key phrase the searcher used. The use of LSI technology has proven to raise search performance by up to 30 percent. What does this mean for SEO copywriting? While Latent Semantic Indexing isn’t replacing SEO, it will mean a major reworking for some of the SEO companies. Link building, page design and keyword encrypted code will still get your rank, but not as high as it used to. With LSI, content makes all the difference between third place and thirtieth on the Google Page Ranking system. There has been a long-standing argument between various SEO copywriting providers about how important relevant content was to Page Rank. While generally agreed that good, relevant content was important on the websites themselves, there was dissension in the ranks for the pages that linked to the website. All of the SEO copywriting providers, service providers and SEO consultants that have pushed having relevant content are now sitting back in their chairs, struggling not to look smug. What does this mean for you? What the creation of Latent Semantic Indexing - and its use by search engines - also means is that your SEO compliant web pages that are now ranking in the top five may end up back in the middle. The effects on your ranking all depend upon what type of SEO was used to boost it. If your providers gave you strong, well-written content, relative to your website, you’re in luck; your ranking may be lower, but a little of change can fix it. However, because LSI also has the ability to tell the quality of content, your page rank can take a big dive. Either way, this is a boost for SEO copywriting providers. With content being even more important than before, there’s a possibility that copywriting for pennies on the dollar will go the way of the dinosaur. While writers may be a dime a dozen, good writers are hard to find – writers that understand SEO concepts are even harder. The nice thing about all this for you is that if your website is full of good, well-written content, you have a good chance of attracting visitors to the site. For excellent SEO copywriting providers, Latent Semantic Indexing has made their position even more stable and put their work in higher demand.Merging Keyword Strategies and Effective Copy writing Writing SEO (Search Engine Optimization) articles is the exciting mixture of developing keyword strategies that will generate a response from various search engines. SEO articles merge those keywords into unique copy writing material that engages and holds the reader. SEO copy writing creates articles that reach the marketplace in two ways. The first is by anticipating the search terms utilized by the readership. The second is by employing those search keywords to establish links from the reader to the destination site through the search engine. Writing SEO articles is an expression of the site’s content in substantive keyword verbiage that draws the reader to the site. These articles also use an effective copy writing technique that encourages the reader to not only stay but also re-visit the site. Writing SEO articles requires resourceful, imaginative and original copy writing. Positioning and frequency of specific keywords can help boost site response; however, effective SEO copy writing does not stop there. The author must also apply the basics of good research and deliver the site’s material in a clear, concise and compelling manner that makes the reader return for the site’s content. When writing SEO articles, the author must grasp the reader’s mindset as it applies to the site’s message. It is from within the reader’s mindset that the links between the keywords and the optimal copy writing material reside. If the author knows the product or material, he has the fuel to ignite the connection. The copy writing challenge is writing SEO articles that maintain the integrity of the product and promote the product through the application of the anticipated search entries or keywords. SEO copy writing should be powerful, even infectious. If the author has performed the research and understands the site’s potential, the keywords become an integral part of the posting. Too many sites and too many articles are written to emphasize keywords at the expense of content. Successful SEO article writing enhances the product and site by utilizing powerful keywords to express the product’s unique qualities through strategic and fluid copy writing techniques. 2008-09-20T20:35:37Z

2008-09-21T16:19:53Z

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latent-semantic-indexing-lsi-bad-news-for-cheap-seo-copywriting

2008-09-21T16:19:48Z

In the past, it was possible for companies to outsource for cheap SEO copywriting, but Latent Semantic Indexing (LSI) may be changing the face of how SEO is accomplished, as well as the cost to write SEO copy.

Latent Semantic Indexing (LSI) – Bad News for Cheap SEO Copywriting

2009-02-24T09:46:05Z