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<p>How serious are you with marketing and growing your business? Let’s find out right here and now. First of all, when is the last time that you sent out an email to your current database? Do you have a blog or newsletter that you can send to new leads and potential clients? Neither of these cost a lot money, but will cost you a time and effort. </p>
<p>You don’t have to be a marketing guru to implement solid marketing techniques with a little bit of effort. Nor do you have to spend a lot of money on engaging marketing professionals. We all have to start somewhere. If your budget is limited or non-existent, try implementing some of the following techniques. </p>
<p>NOTE: Be sure to measure your progress by checking your stats and tracking your inquiries. </p>
<p>Before you begin, ensure your marketing message is clear and consistent. Know who your audience (client profile) is. And have a way of tracking and following-up with leads and inquiries. For examples of free contact management resources that allow you make notes about your leads or clients, track emails, etc. try freecrm.com and highrisehq.com </p>
<p>Establish new connections: How many social networking sites are you actively participating on? Try to do a minimum of 5. With each one, make it a point to respond to postings, add your own postings (for efficiency, it’s okay to use the same article for each site), and establish new connections. Go one step further and make referrals to your connections. As you are able to manage the minimum of 5, add a new site per month or every 90 days or whatever time frame is comfortable for you. </p>
<p>Blog your way to new leads: Write articles on topics that your clients and prospects want to hear and learn about. If you are not a writer, provide 3 to 5 tips on how to do something. Be consistent with your postings. It can be daily, weekly, monthly or quarterly. Select whatever time frame frequency you can realistically post something. The most important thing is to do it consistently. Don’t think you have enough tips to post? Try sharing articles, discussions or other blogs about current events that relate to your clients. </p>
<p>Take your show on the road: Present a teleclass or webinar on something that you are knowledgeable or an expert about. You can host free informational sessions, where prospective clients can get a sneak preview of your products/services and existing clients can hear about new products/services. You can host a signature session (same session monthly, quarterly, etc.) or a series of sessions. Find something unique to you and your business. </p>
<p>The objective is to find a marketing technique that you are comfortable with and master it, be consistent with it and own it. Start learning how to turn your processes into products and services. Start learning how to share your expertise so that others know how and where to find you when they need you. Start learning how to give your services away without giving away the kitchen sink (… stay tuned for that article). Whatever the state or condition of your business, learn how to market your products and services on your own terms, in your own way. Continue to do what works and stop doing what doesn’t. </p>
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2009-10-26T16:31:25Z
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marketing-on-your-own-terms
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2009-10-27T14:44:31Z
2009-10-27T12:44:45Z
How serious are you with marketing and growing your business? Let’s find out right here and now...
Marketing on your own terms
1
2009-10-27T12:44:45Z