<p><strong>Effectiveness of Online Feature News Stories</strong></p> <p>Anyone can tell a story. You tell the Who, What, Where, When, Why and How. But the real question is, "<strong>So What?</strong>".</p> <p>In journalism, that's how you tell a story. You give the information, but then you tell more because you know the viewer is asking, "So What?". You need to give the viewer a reason to care about what you are saying. Feature news stories are engaging, informative, and entertaining, and keep the viewer from switching channels. Online videos being told by a reporter in a news script format will bring more business to your website, which will then bring them to your storefront.</p> <p>But for that to happen, you also need a visually pleasing website. Think of your website as your business storefront. You want people to come in and look around. Viewers need a reason to do business with you instead of scoping the competition! And what better way to do that than to show them instead of bore them with print! Newspapers are going extinct because people are in a hurry and want the information right here and right now. You want viewers to be told all the information instead of them reading a few lines and clicking away.</p> <p>Another reason an online video by a news reporter is helpful is because it looks professional. It's not a "talking head", nor is it an interview covered with video.</p> <p>Customer testimonials also play a role in the growth of your business. When someone is watching a person tell their experience working with your business, it gives them more reason to choose you! It's more effective than having the owner or employees say how great they are.&nbsp;</p> <p><strong>Ways to Use an Online Feature News Story</strong>:</p> <ul> <li>Your personal website - providing a way for your clients to get to know you before they walk through the door!&nbsp;</li> <li>On the Internet - increasing your online visibility by adding necessary keywords and tags through full online SEO (ex: Google). It's also uploaded to all major video hosting sites.</li> <li>E-mail - serving as a tool for you to e-mail the link to clients and potential clients, sparking their interest in your company.</li> <li>Your Office or Lobby - looping the video through your DVD player.</li> <li>Networking Events, Meetings, Seminars, Etc. - handing out Mini DVD's or even disks the size of business cards with your story.</li> <li>Television - scripted as an entertaining news story, it can be used as a television commercial!</li> <li>Advertising - placing your story on local television and radio websites, or personally advertising on online sites of your choice!</li> </ul> <p>So if your website contains a lot of print, especially in the "About Us" section, maybe you want to start thinking of ways to promote your business through video. It's the next step in technology, plus you can give your future customers an inside look of your business from anywhere in the world!</p> <p>If you don't have the knowledge or experience, find a business that can help you. That way your video won't be distracting or overwhelming to the viewer, making your business hurt instead of succeed. There are plenty of media and production companies, you just have to find the best one. And hopefully they have client videos, or even a video of their own business so you can get an idea of how they will be able to help your business grow!</p> <p>The only thing that sets you apart is your story, so find the best way to have yours told!</p> 2009-05-28T23:01:21Z 2009-05-29T14:39:06Z -7.37239 227 4789 true 19 31920 online-feature-news-videos 4 2009-05-29T07:37:26Z 2009-05-29T14:39:06Z

Online feature news stories for businesses are engaging and informative, and make the viewer want to learn more!

1 2009-05-29T14:39:06Z