<p>As a lover of all 'P' words... I have to get them the title when I can. What do you think? <br /><br />Marketing is easy. Here is why:</p>
<ul>
<li>It is not about marketing or advertising, it is about making invitations. A mindset of "Invitations" is easy.</li>
<li>If you make an invitation and the "widget / concept" in your bag will change someone's life... it is not marketing, it is service. Giving service has purpose and is easy.</li>
<li>Do marketing first. Marketing is something to start the day with. "Making invitations" then while waiting for RSVP, production and maintenance occurs.</li>
<li>Until marketing / invitations are finished each day, there is no production. So marketing is easy because of the mindset to do it first.</li>
<li>Google "marketing ideas". 77 million results. (some of them mine) There is no shortage of marketing ideas (and for me... I get to dream them) Marketing ideas easy.</li>
<li>People are shouting what they want (not literally) and the information about the subject matter of their searches is free. https://adwords.google.com/select/KeywordToolExternal No longer have to guess as to what the common person is wanting. Knowing what the average person is seeking is easy.</li>
<li>Google Blog search offers a big opportunity to listen to the sense of anyone's industry.</li>
<li>When people get a life changing widget / concept and it is successful, the look on their face and the glee in their voice is motivational juice.</li>
<li>Technology is rampat. Growing (out of control?) and providing tools to blow the mind. (some I talk about in my <a href="http://rejuvenateyourrestaurant.com/Magic-Marketing-Tips.html" title="Marketing Ideas">10 Magic Marketing Tips</a> ebook) New tchnology makes it easier (though a learning curve)</li>
<li>People want answers to their problems... and are seeking the answers. Matching widget / concept to answers makes it easier.</li>
<li>Special Interests are more obvious with technology. With the culture divided based on interests and geography, it is easier to do marketing.</li>
<li>During hard times the minds are more open to innovation and solution provider.</li>
<li>The numbers are already proven for each type of marketing method and statistical data is available with a click. (This means if 2% is the response rate, connect with as many people as necessary) Need for people to buy 100 per month? then connect with 5000 per month at 2%. --- and increase the redemption!)</li>
</ul>
<p>There is no magic way of how except the word "do". (That's not true, I know of "magical" ways) :)</p>
<p>Yes, there is the unspoken and yet thought of "risk" everyone considers. Create more F.A.T. and confidence is created. More F.A.T = confidence (purchases). (F.A.T. = Faith And Trust) :)</p>
<p>Make invitations to people which will impact their personal or professional life with a widget or concept. If an improved quality of life is not a potential outcome with the widget / concept then is the purpose a transaction / sale? or is the purpose problem solving and offering value? Perplexity of Purpose might exist?</p>
<p>The Perplexity of Purpose occurs each day for anyone in business. Stephen Covey talks about "Do First Things First". What is the first and most important thing? Is it marketing? Marketing is the gas. Marketing is offense. Without making invitations, listening, bragging, shouting, offering widget / concept, the product sits on a shelf.</p>
<p>Are you ready to make invitations, create F.A.T. and will it be easy? Is "easy" simply a mindset?</p>
<p>There is no Perplexity of Purpose ... DO marketing first and don't move on until the invitations are made. Produce and promote products with a purpose of problem solving and invite people to participate. (Love P words)</p>
<p>Mike</p>
<p> </p>
<p> </p>
2009-07-09T17:37:48Z
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perplexity-of-purpose-why-marketing-is-easy
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2009-07-13T07:16:12Z
2009-07-13T14:17:00Z
As a lover of all 'P' words... have to get them the title when I can. What do you think? Marketing is easy. Here is why.
Perplexity of Purpose - Why Marketing is Easy
1
2009-07-13T14:17:00Z