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Perspective Matters - 3 Comprehensive Steps To Creating Successful Seminar or Workshop With Intention

Start with a big picture, broad view perspective of what you want before moving into the details in the creation of your successful seminar, workshop, training or other live events.
Written Nov 19, 2011, read 2343 times since then.


“Problem solving starts with Universe and thereafter subdivides by progressively discarding irrelevancies thereby to identify the ‘critical path’ priorities and orders of overlapping developments that will most economically and efficiently and expeditiously realize the problem’s solution by special local problem identification and location within the totality of the problem solving scenario.”  - Buckminster Fuller

Solving the problem of creating a successful seminar, workshop or conference does not have to be as complicated or convoluted as this quote appears to be.  It will, however, be much easier if you adhere to the first few words (and the rest if you understand them).  Starting with Universe means looking at creating a successful workshop or seminar (or any task) from a broad, whole systems perspective and taking action based on that view.

If you do this consistently throughout the process of producing your event, you will succeed.  Whether you have the perfect topic or not, a fuller view throughout the creation process is essential in your journey to manifest successful seminars and workshops.  And you need to begin with this perspective, even if you’re just modifying your current event to be more successful.

So, start by stopping to step back and look at the big picture of your undertaking.  If you can also look through the eyes of your potential participants, you’ll be way ahead of the game and your competition because very few people are willing or able to do this.  Most of us start with the very limited perspective of only considering what we want to offer regardless of its impact on a larger environment or even the people who might most want it.

Take a broad perspective view of what you want to accomplish and how it appears to the ideal people you want as participants.  Then, you will have a much better sense of how to go about the various needed tasks to have them in your seminar and provide them with exactly what they need.

Perhaps you believe that you know what your perfect event will look like, but when you take the time to really consider your situation from a broad perspective, you realize that you are drawn to something completely different.  Or perhaps you step back and realize that the seminar or workshop you wanted to create does not have the potential for profit (if your vision of success includes financial profit) you initially imagined.  A broad view will help you assess what will bring you the joy of accomplishment as you define it.

And it’s your definition that’s important in this process.  You need to be satisfied with the results.  You need to feel that your time, resources and energy have been well spent in this endeavor.  And you need to create an event that you’re excited about.  It needs to give you a feeling similar to any other major event in your life such as the birth of a child or publishing of a book.  Your workshop or seminar needs to give you an overwhelming desire to send an announcement sharing it event and throw a big victory party afterward.  If it does not have that type of “juice,” I suggest you don’t have a viable venture, and it’s time to go back to the drawing board with a big picture view.

That view can be found using this basic template for success.  Although it can be applied to any endeavor, I am tailoring it to the production of live events.

Step #1.  Ask youself – “What do I want?” 

Take time to contemplate this question and write down your answers.  Initially, write down any thought or idea that arises.  Then, edit them down to the ones that really call to you.

Eventually, these ideas will morph as you spend more time just being in the question rather than searching for the solutions.  This may take a few hours or a few days.  If it goes on longer than a week, I suggest that you do your best to move it to completion.  And once this process feels somewhat complete, write down what you want in specific measurable terms.  It should look something like this  …  to produce a seminar focusing on ___(topic)_____ with __(#)_ participants no later than ____(date)_____.  Of the participants,  _____(#)__ will register for my next event, and I will sell $_______ in back-of-the-room products.  You fill in the blanks for your event.

This process will help you determine how you define success.  Is it money?  Is it making a difference in people’s lives?  Is it having the freedom to do what you want when you want?  These are all questions you must consider prior to taking the next step in order to move in the direction of success as you define success.  Once you have completed Step 1 from your big picture, broad view, you can move on to Step 2, with the knowledge that you can course correct at any time.

Step #2   Consider the questions:  “Who am I?  What do I have to offer?  What do others want that matches my offerings?” 

Although most of us want to “just do it,” we’re much more productive and successful if we continue with our big picture visioning through this step.  You need to see if what you want is consistent and in alignment with who you are, what you have to offer and if others want what you have to offer.

This involves inner work and more writing.  You need to take an honest look at yourself.  Perhaps asking your friends and family how they see you will help.  In any case, may take several hours over the course of a week or two, but, again, this will be time well spent.  You are laying a foundation that will serve you well once you have created your event(s).   Even if you decide that your next step is not to create an event, you will have learned a great deal about yourself, and that will be valuable in all aspects of your life.

Step #3  Determine the most important aspect of your event - your audience. 

You have your mission and specific measureable goals, and it’s time to shift your focus from “you” to “them.”  Your potential participants now become the most important people in your game plan and you need to determine who they are and whether or not you can attract enough of them in a viable manner to make your event successful, as you define success.

In other words, you need to find your niche.  If you discover that your audience of potential guests / customers / clients is too small or difficult to attract to your event, you may have to reconsider your direction and strategies.  If you find that what you have to offer and what they want are radically different, it is definitely time to course correct.  Since you have a broad view perspective, this will be much easier than it would be had you not laid a solid foundation.


If you consider these larger questions first, your event will succeed.  It may not bring in huge amounts of money, but your broad view, big picture perspective will help you to lay a foundation that works well for you.  You will also discover what motivates you, and that is what brings in the “enthusiasm factor,” which is critical for success.

In this process, you may discover that making lots of money is not your primary intention.  Or you may realize that you really want to reach a far larger audience than you imagined.  Perhaps you will realize that you really can’t do this solo, and you begin to seek allies.

Whatever happens, always remember, you are in the driver’s seat.  This endeavor needs to bring more joy and fun into your life.  Looking at the entire process with your comprehensive view will provide the path to success and fun as well as helping you determine exactly what your new client / participants really want and need.  

And always keep in mind that it’s your game.  You are the creator, and you can have it any way you want.  The real issue is to discover your passion and move it forward with ease and grace.

I wish you well on your journey.  And if I can be of service to you, please contact me or check out my website for more information.

Also, click here if you want to read a more detailed version of this article.

Learn more about the author, Steven Sieden.

Comment on this article

  • QuickBooks And Xero Outsourced Contractors Bookkeeping Services 
Lynnwood, Washington 
Randal DeHart, PMP, QPA
    Posted by Randal DeHart, PMP, QPA, Lynnwood, Washington | Nov 19, 2011


    You words of wisdom are enlightening and timely.

    Everything has expertise associated with it, including something that appears simple like hosting an event.

    Thank you for your sharing your insights and skills.

    Warm Regards,


    Another "10"

  • Event Producer, Writer 
Seattle, Washington 
Steven Sieden
    Posted by Steven Sieden, Seattle, Washington | Nov 19, 2011

    Thanks Randal. My experience is that almost anything that appears "simple" is so because someone of some group has spent lots of time beforehand handling all the complex issues associated with that "simple" thing. I've found such handing of details in an impeccable way to be critical. Kind of like having your books balanced down to the last penny.

  • interpreter,tourist guide, graduated in modern languages,gemmologist 
naples, italy Italy 
marina de martino
    Posted by marina de martino, naples, italy Italy | Nov 19, 2011

    The simplicity has always been the target of my life so I do share and I must say thanks to Steven to have remembered i good thing...but sometimes i note that the simplicity can be misunderstood ...and someone doesn't take you seriously marina de martino

  • Event Producer, Writer 
Seattle, Washington 
Steven Sieden
    Posted by Steven Sieden, Seattle, Washington | Nov 19, 2011

    Simplicity is very important, as are the seemingly simple details that can make or break an event (or anything else in life).

  • Therapist 
Seattle, Washington 
Karolyn McKinley
    Posted by Karolyn McKinley, Seattle, Washington | Nov 20, 2011

    Super helpful advice for those who desire to share their gifts and make a difference. Steven walks his talk, I've been to several of his events and the man knows what he is talking about! 2 thumbs up!

  • Event Producer, Writer 
Seattle, Washington 
Steven Sieden
    Posted by Steven Sieden, Seattle, Washington | Nov 20, 2011

    Thanks Karolyn. You certainly seem to be busy sharing your gifts and making a difference.

  • CEO Snider Wealth Management 
Mukilteo, Washington 
Douglas Snider
    Posted by Douglas Snider, Mukilteo, Washington | Nov 20, 2011

    Hi Steven!

    I've read every one of your articles and I've come to really appreciate your depth of knowledge and expertise regarding event planning and execution. I've also seen you practice what you preach in helping others. You should write a book!

    Your biggest fan - Doug

  • Event Producer, Writer 
Seattle, Washington 
Steven Sieden
    Posted by Steven Sieden, Seattle, Washington | Nov 20, 2011

    Thanks Doug. If some publisher came along and wanted this book, I'd do it in a heartbeat - as long as my heart was beating. Now I figure that I'll just keep writing articles when I can and someday they'll be a book. That's essentially how "Buckminster Fuller's Universe" was born over the course of a few years. to see what that birth produced.

  • Interior Designer & Coach 
Kirkland, Washington 
Nancy Meadows
    Posted by Nancy Meadows, Kirkland, Washington | Nov 24, 2011


    I love your post! Thank you for sharing it with us. It's a wonderful "blueprint." It also occurred to me, that it's a plan for a successful business, not just for event planning.

    Nancy meadows

  • Event Producer, Writer 
Seattle, Washington 
Steven Sieden
    Posted by Steven Sieden, Seattle, Washington | Nov 24, 2011

    Thanks Nancy,

    Also, check out the other 3 articles on Biznik or my website.

  • Income Tax 
Fillmore, California 
Chris Lee
    Posted by Chris Lee, Fillmore, California | Nov 25, 2011

    Exactly keep it focused on a few subjects and themes

    Chris Owner CEL Financial Services Please visit my website for all your Income Tax Fillmore needs.

  • Event Producer, Writer 
Seattle, Washington 
Steven Sieden
    Posted by Steven Sieden, Seattle, Washington | Nov 25, 2011

    You're right Chris. Simple, focused and of service works in all events - and, in my experience, in life.

  • SEO Consultant 
Jersey City, New Jersey 
Elvis Arias
    Posted by Elvis Arias, Jersey City, New Jersey | Dec 23, 2011

    Hello Steven, I enjoyed reading your article and the expertise in the area, and I believe that once we discover our real passion for something in life from there our lives will take another toll.... 2 thumbs up!