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Professional SEO Services Reassessing SEO Blogs – Outdated and Outdone?

The number of frequently updated SEO blogs is dropping, and professional SEO services are looking for the reasons why.
Written Aug 28, 2008, read 356 times since then.

 

The main reasons seem to be Web 3.0 and short message services (SMS).  While SEO blogs will survive for at least a little while longer, the question of "how long" remains.  What are Web 3.0 and SMS, though, and are they threatening to replace SEO blogs?

SMS / Microblogging services

Short message/microblogging services such as Twitter, Plurk and FriendFeed hit the social networking streets with a big bang and kept right on going.  For instance, despite the fact that there are still kinks and technical difficulties, Twitter's traffic increased 500% by July 5th of this year, compared to the same date last year.  Even Google jumped on the SMS bandwagon, buying Jaiku in October of 2007, and Barack Obama used Twitter as part of his 2008 presidential campaign.

Professional SEO services can breathe easy, however – at least with SMS.  Instead of a replacement, microblogging looks to be more of an addition to blogging than anything else.  Enterprising bloggers have been using SMS as a way to advertise their blogs – a short message, "Hey, I've got a new addition, this is today's topic."  

While SMS isn't something to worry about, it is something that professional SEO services should look into as part of their campaigns, since it won't be long now before the search engines add SMS web pages to spider crawling.

Web 3.0


Web 3.0 is a phrase coined by John Markoff (New York Times) to describe new - and future - web technologies.  It's supposedly the third decade of the web, encompassing the years 2010 to 2020, and covers up-and-coming technologies that compromise "the intelligent Web".  Specifically, Web 3.0 deals with Internet-based services that use formulas and programs such as Latent Semantic Indexing (LSI), data mining and artificial intelligence, to name a few.  In other words, search engine companies are using machines and programs with an understanding of information - and how we humans perceive this information - to give users a better experience.

Web 3.0 is, and will be, giving professional SEO services a hard run for their money.  Black Hatters – and most likely some White Hatters - are quaking in their ergonomically designed computer chairs.  While Web 3.0 won't cause the extinction of SEO, it does call for an overhaul of SEO practices.  Link farming, keyword spamming and other questionable practices are becoming outdated; with the induction of LSI, content is now key – how clear is it; how relevant is it; how good is it.

So, if SMS and Web 3.0 aren't causing the downfall – or lack of SEO blog news – what is?  Well, in a way they are.  Web technology changes so fast, SEO article writers and bloggers are hard-pressed to keep up with everything.  Information on SEO blogs has fallen through the cracks, replaced by LSI, Web 3.0, SMS and any number of other programs, technologies and practices.

I hope this article helps some of you understand what WEB 3.0 is all about. Whatever the reasoning, the message to professional SEO services is clear:  Keep on your toes, people, the train's a'comin – if you're not a passenger, you're a fatality.

Learn more about the author, Gabriella Sannino.

Comment on this article

  • Barry Hurd
    Posted by Barry Hurd, Seattle, Washington | Aug 30, 2008

    I don't believe SEO Blogs are on any decline at all, most sites have not "made the switch" and a good percentage of industry trend setters are still rolling out new blogs every day.

    I would tend to say that SEO blogs are definitely not the "only game in town" anymore, as SMS services like Twitter and Jaiku play a heavy role in competitive SEO tactics.

    A huge trend in most SEO companies (over the past year or so) is to move into social media optimization (SMO for those who don't know) and connect the dots between the two.

    I would agree that any company specifically focusing on SEO without looking at the hundreds of influencing factors isn't doing anyone justice- whether it be a client or themselves.

    I also don't think the "Web 3.0" concept is anywhere near us... the whole idea of search is still at an infancy, what we see in ten years will be a significant (and perhaps unimaginable) way of finding/sharing information.

    An interesting article at information week on Web 3.0 / Semantic Web is here: http://www.informationweek.com/blog/main/archives/2006/11/web30_bombsam.html

  • Gabriella Sannino
    Posted by Gabriella Sannino, San Francisco, California | Aug 30, 2008

    Working with an SEO company I have noticed we have been getting more requests from clients to adhere to the trend in multi media. Basically the latest buzz and way to disseminate their information. We have been providing clients with SMO, for quite sometime.... therefore, they expect that from the onset.

    Not only do they want complicated CMS with all the bells and whistles but they want their users/clients to access their products/information via mobile, blog, forums, web pages, etc. They want it all packaged up in a pretty little bow.

    Therefore it is arguable how Web 3.0 "still at an infancy" really is. You see I believe if more people ask for it then technology will make it happen. I don't have a crystal ball, but I do base my knowledge on what I am being asked to do. Thanks for the article I will look it over.

  • Chris Wilde
    Posted by Chris Wilde, Seattle, Washington | Aug 31, 2008

    I think blogs are still maturing, and will remain a strong marketing force.

    1. You ask why blogs are dropping.

    I think it's the hoped for re-adjustment dumping many of the junk blogs littering the webscape.

    We've been swamped by many techy tricks creating shallow and useless content. Spamblogs flood search engine algorithms. Fortunately, these blog tricks don't pay like they used to. Consumers are getting smarter. As trash blogs die they are not being replaced as quickly as before.

    The remaining blogs are the ones with true quality and professional content. These better blogs entertain, inform, or legitimately market and sell service or products.

    2. You ask about micro-blogs and mobile.

    They will make their own niche. They're good for pinpoint messages on the current moment.

    In comparison, blogging allows the big picture of a topic. A blog about hardwood floors can include (1) helpful info, (2) comparisons, (3) how-to, (4) trends, plus (5) weekly updates and specials. I think consumers prefer to use and buy from blogs and the full package of information they offer.

    My conclusion We'll continue to see adjustments. New tools and niches will continue. Blogging will be a winner, owning a large share for a long time.

  • Gabriella Sannino
    Posted by Gabriella Sannino, San Francisco, California | Sep 23, 2008

    Barry I went to the link you provided [http://www.informationweek.com/blog/main/archives/2006/11/web30_bombsam.html] and its gone.. do you have the correct link? Thanks