Michael Hartzell

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SEO Biznik Lessons Learned from the Wisdom of Pete, John and Richard

Question: Is there a place to learn how to maximize the website, services and resources of Biznik? Answer: Yes. "Polish Your Profile" provided a thorough step by step analysis where Pete DiSantis, CMC, John Erdman and Richard Gabel were the hosts.

Written Apr 26, 2010, read 1722 times since then.

Question:

Is there a place to learn how to maximize the website, services and resources of Biznik?

Answer:

Yes. "Polish Your Profile" was an event which provided a thorough step by step analysis where Pete DiSantis, CMC, John Erdman and Richard Gabel were the hosts.
https://biznik.com/events/polish-your-profile-1

Question:

Is it free?

Answer:

No. As a ProVIP member, the cost was $25 for the 2 1/2 hours. If I calculate the correctly? There were three hosts plus a co-founder of Biznik (Lara) available for questions and answers as they showed the details of how to maximize Biznik, the internet and a little SEO to boot. To hire them individually would cost -- I would guess $2000 at the very least for this time period. I think they are owed a lunch or two from me as well for the incredible job they did.

Question:

Is the Biznik website easy to learn?

Answer:

Yes. There are however buttons, badges and links that are as plain as day and yet seem to hide in plain site. Pete walks through each one step by step and talks about the do's and don'ts.

Example:

Don't use ineffective words in the "your job" field.
Use the location mapping tool correctily.
Keywords in the "About You" section which are relevant to the "job" field are important.
Pull the Twitter and Blog feeds into the profile page.

There is something to be said about articles as well. (Including this article) Articles (even this one) which have a rating of 8 or higher (don't rate this one until you finish), are stack up in the Biznik files. Enough articles with an 8 or higher gives the Biznik member a badge. The badges and point system determines the level of where your photo comes up on a list in Biznik. This means contribution, helpfulness, quality can give a member more eyeballs on their profile. This explains why Pete and Kate's photos are popping up everywhere. They both contribute high quality, helpful content which is voted well by others who read it

Question:

What is the big deal about paying money for just another membership site?

Answer:

Google Juice and top of site awareness on Biznik. We hear it as SEO or Search Engine Optimization. Since the goal is to be found by people, every little bit counts. SEO experts may charge $500 to $2000 a month for search engine optimization. Biznik offers a platform for $25 that with a little know how from Pete DiSantis, CMC, John Erdman and Richard Gabel in "Polish Your Profile", the Google Juice flows much easier without the big expense.

Example:

Here are is a list of ProVIP members benefits:
Bio on Article Footers gets a link to your site.
Promotions are included in Featured Promotion
Can post a signature line
Listed in the right sidebar on search in Biznik
Is listed at the top of the directories

In essence, each PROVip member gets a little more attention, eyeballs and spotlight.

Question:

Do you have to be a PRO member or ProVIP member of Biznik to get SEO juice?

Answer:

No. According to Pete DiSantis, CMC, John Erdman and Richard Gabel at the Polish Your Profile workshop, every Biznik member has the benefits of SEO simpy by being a member. This works much better of course if the profile, about you page, categories and location is utilized correctly. There are ways to turn on the SEO Juice faucet just a bit more.

Examples of SEO benefits any Member has:

Article Comments
Articles Published
Promotions
Biztalk Posts
Events Attended
Events Hosted
Sponsorships
Websites
Categories
Locations

There are actually nine more on the list. This is only to get you started.

While it may seem this article was meant to pump up Biznik, Pete DiSantis, CMC, John Erdman and Richard Gabel and the "Polish Your Profile" workshop event, in reality it was not. It is really about you and every other person I meet who says to me: "Mike, you are an Inbound Marketing Certified Professional right? How can I do better and get found on Google and Yahoo without knowing coding, html or programming?" One of the simplest answers is Biznik and another is Google Places (a new name for old service).

If you want to increase your chances of being found without a big investment, no coding or programming, no SEO experience... then take your laptop to Pete DiSantis, CMC, John Erdman and Richard Gabel "Polish Your Profile" workshop and when you leave, your profile will be complete. They have raised the bar and offer high value for nothing more than lunch money. (I also had the bonus of meeting a few outstanding entrepreneurs at the workshop,)

If you are not local? Email Pete and tell him you want me to broadcast it live over the internet next time. At the very least a video recording or webinar.

Professional Trainer & Coach for individuals and organizations with a primary focus on innovative marketing specializing in Guerrilla Marketing & Inbound Marketing. http://www.michaelhartzell.com

Guerrilla Marketing Ideas that Rock!

Learn more about the author, Michael Hartzell.

Posted by Pete DiSantis, Seattle, Washington | Apr 26, 2010

Michael, You are too kind.

I'm glad you pointed out the fact that it is not about me and John or Dick. It's about how to give our Biznik Buddies an upper hand in SEO.

I will be talking to Biznik about doing this in a webinar soon.

Thx, ciao, P>}
Posted by John C Erdman, Bothell, Washington | Apr 26, 2010

WOW, Thanks Michael! Your article hits the nail on the head. If you want SEO and you are willing to invest some time your Biznik Profile has all the Google Juice you can ask for. It was our pleasure to help you reach a higher level. John

Make this the best day ever! Enthusiastically, John
Posted by Michael Hartzell, Seattle, Washington | Apr 26, 2010

Pete,

Thank you for the insider tips. All fixed and ready to rock. Ah... a webinar soon. Looking forward to it!

John,

Your WOW is a WOW backwards from me and a thank you for the great response.

This article was the least I could do. (now don't go saying "Mike you always like to do the least")

:)

Happy Monday!

Mike @michaelhartzell

Guerrilla Marketing Ideas that Rock!
Posted by Richard Gabel, Issaquah, Washington | Apr 26, 2010

Thanks Michael,

Biznik has a lot to offer, but not enough Bizniks are getting all they could out of it. We hope to change that.

Marketing and consulting to help your business grow!
Posted by Michael Hartzell, Seattle, Washington | Apr 26, 2010

Richard, You already have!
thank you!

Mike

Guerrilla Marketing Ideas that Rock!
Posted by Allan Hay, Maple Valley, Washington | Apr 27, 2010

Mike, your article is well writen and to the point. It summerizes the things they taught and it charecterizes the whole attitude of the host/trainers and their approach to helping us to be more effective in getting notices on the web.

I was at that event and still gained some great recall reading your article.

Allan
Posted by Michael Hartzell, Seattle, Washington | Apr 27, 2010

Allan, I thank you for being so kind as to stop by, read and share a comment. It is good to see a review for such a workshop because it was packed from the first minute to the last.

At your service,

Guerrilla Marketing Ideas that Rock!
Posted by Maximus Kang, Issaquah, Washington | Apr 29, 2010

Great information Michael! I think for the $25 a month Biznik membership fee, you definitely get your money's worth from a SEO perspective.

Cheers!
Posted by Bill Hoffer, Bothelll, Washington | Apr 29, 2010

Michael,

Thanks for writing this. Repetition is the foundation for learning ............ I scan the group of articles each week and read the ones that capture my curiosity. Not sure how many great ones I've missed, but really glad you did one on this subject.

I look forward to Pete's webinar............See you later today at the Den .....Pete
Posted by Michael Schuett, Renton, Washington | Apr 29, 2010

Michael,

Good article. Thank you. And having sat with John over coffee previously I too can attest to his knowledge and desire to help. After having been at the Pro level for some time I only recently upgraded to the ProVIP level.
Either way i advise my customers and anyone else I encounter in business to get on Biznik if they are not, and to be active if they are. I think it's the best business networking site out there...certainly that I've encountered.

Michael Schuett

www.totalbroadcasting.com
Posted by Michael Hartzell, Seattle, Washington | Apr 29, 2010

Maximus,

Glad to have your great comment. No doubt there is value but I guess someone still has to know how to use the tool and then actually use it.

Bill,

Good of you to scan and catch mine and I thank you for saying those great words. It means a lot!

Michael,

It is good to see another cheer leader by the name of Michael. Thanks for sharing.

Michael

Guerrilla Marketing Ideas that Rock!
Posted by Jed Share, Seattle, Washington | Apr 30, 2010
Great article Michael. You've explained the points clearly and inspired me to join in at the next opportunity.

Warmly,
- Jed
Posted by Michael Hartzell, Seattle, Washington | May 01, 2010

Jed,

Very glad to hear it was clear enough for someone in unfamiliar territory.

Free to join. This one was actually easier than many others. As with any new platform, there is a small learning curve.

If you get stuck? Let me know! (or give Pete, John, Rick a message) :)

Mike

Guerrilla Marketing Ideas that Rock!
Posted by Chrystal Bougon, San Jose, California | May 08, 2010

I always come up near the top of Google for SEX EXPERT thanks to Biznik. :)

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Updated Apr 02, 2013