Seven Ways to Write a Great Free Report

I love the internet. Within a short 10 year span
the internet has changed the whole way we can
communicate with each other.  For someone like me
who thrives on  communication, I love it. 

If you are a small business owner, having a good
website  to market your business is essential.
If you are like me, when you want to hire someone
you go to their website and have a look. In one
short moment  you either read on or click off. 
It's that fast!

Your website has to be sharp, speak to your
potential customer, and  have an easy way for
someone to give you their e-mail address. The
common way is to offer a free downloadable
special report.

I have heard my clients say, " why  should I give
away all my  secrets or tools  for free?" 
My answer: Marketing is all about giving.  

Opening your heart and giving, is what helps
people to  get to know you, trust you, and like
you.  Your free report needs to  speak spot on to
your customer's wants and needs. 

I worked with a naturopath recently who specializes
in children. Her special report was titled, "10 Easy Ways to
Get Your Child to Eat Healthy  Foods."  When she
added that report to her website her sign-ups
quadrupled.  And as a result of that, her new
patients also increased because people trusted
her.

Here are a few tips for writing a good,  free special
report.

1. Know who your ideal customer is. You cannot
write something for everyone. Your report needs
to be focused toward your niche market.

2. Know what problem. issue, or concern your
ideal customer is facing.

3. What do they need help with?
Offer help that is specific to their issue.

4. Give examples so people can relate. People
feel good knowing they are not alone.

5. Give practical ideas not just theory.
People won't want it unless they are going to
get specific advice.

6. Find a way to get people involved. Offer an
exercise or ask questions  they can ponder.  An
interactive report is much stronger than an
article. It  will be more fun for the reader and
will help build the relationship as well.

7.Offer something of real value.
 No one will  trade their e-mail address
for a report unless it is really good

If you feel you are not a good writer this is not
an obstacle. Jot down your ideas the best you
can  and then hire a copywriter or editor. I
guarantee it will pay for itself.  And oh  yeah-
and have a look at their website before you hire
them. 

If you want to see an example of a free report you are welcome to check mine out on my website and also go to other people's websites and download theirs. Notice what you like and what  works for you.

Happy writing!