<p><br /><b>I love the internet. </b>Within a short 10 year span <br />the internet has changed the whole way we can<br />communicate with each other. For someone like me<br />who thrives on communication, I love it. <br /><br /><b>If you are a small business owner</b>, having a good<br />website to market your business is essential. <br />If you are like me, when you want to hire someone<br />you go to their website and have a look. In one<br />short moment you either read on or click off. <br />It's that fast!<br /><br /><b>Your website has to be sharp</b>, speak to your <br />potential customer, and have an easy way for<br />someone to give you their e-mail address. The<br />common way is to offer a free downloadable<br />special report. <br /><br />I have heard my clients say, " why should I give<br />away all my secrets or tools for free?" <br />My answer: Marketing is all about giving. <br /><br /><b>Opening your heart and giving</b>, is what helps<br />people to get to know you, trust you, and like<br />you. Your free report needs to speak spot on to<br />your customer's wants and needs. <br /><br />I worked with a naturopath recently who specializes <br />in children. Her special report was titled, "10 Easy Ways to<br />Get Your Child to Eat Healthy Foods." When she<br />added that report to her website her sign-ups <br />quadrupled. And as a result of that, her new<br />patients also increased because people trusted<br />her.<br /><br /><b>Here are a few tips for writing a good, free special<br />report.</b><br /><br />1. Know who your ideal customer is. You cannot<br />write something for everyone. Your report needs<br />to be focused toward your niche market. <br /><br />2. Know what problem. issue, or concern your<br />ideal customer is facing. <br /><br />3. What do they need help with?<br />Offer help that is specific to their issue.<br /><br />4. Give examples so people can relate. People<br />feel good knowing they are not alone.<br /><br />5. Give practical ideas not just theory. <br />People won't want it unless they are going to<br />get specific advice.<br /><br />6. Find a way to get people involved. Offer an<br />exercise or ask questions they can ponder. An<br />interactive report is much stronger than an<br />article. It will be more fun for the reader and<br />will help build the relationship as well. <br /><br />7.Offer something of real value. <br /> No one will trade their e-mail address<br />for a report unless it is really good<br /><br />If you feel you are not a good writer this is not<br />an obstacle. Jot down your ideas the best you<br />can and then hire a copywriter or editor. I<br />guarantee it will pay for itself. And oh yeah- <br />and have a look at their website before you hire<br />them. </p><p>If you want to see an example of a free report you are welcome to check mine out on my website and also go to other people's websites and download theirs. Notice what you like and what works for you. <br /><br />Happy writing!<br /><br /> </p>
2007-12-21T04:38:20Z
2007-12-25T18:56:09Z
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seven-ways-to-write-a-great-free-report
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2007-12-25T18:46:44Z
2007-12-25T18:46:44Z
<p>Marketing is all about <i>giving </i>something of value to your customers and potential customers. Here are seven tips to writing a great special report that will increase your data base and bring you more customers.</p>
Seven Ways to Write a Great Free Report
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2009-02-24T09:42:48Z