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Gail Sussman-Miller
Gail Sussman-Miller
Chief Marketing Obstacle Buster, teaching women solopreneurs how to love and overcome marketing obstacles
Chicago, Illinois
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Six Strategies for Overcoming Fear

What aspects of promoting your business stir up the most fear for you entrepreneurs out there? Is it making cold calls? Writing an article? Asking for the sale? Networking with strangers?  Public speaking?  Learn 6 strategies to take more action.

Written May 29, 2008, read 227 times since then.

 

When I first started my business, my biggest marketing fear was public speaking. Speaking was one fear that I was determined to overcome so I could reach more and more of my target market and have a greater impact on the world.  What I discovered is how to face fear and move through it and shift it into excitement. 

Today I love every minute of holding my audience’s attention and making a difference in their lives. In fact, I love speaking so much that now I use my techniques for understanding and overcoming fear to teach others how to love speaking!  

Fear is the number one reason the women solopreneurs I work with get stuck, procrastinate, avoid risks, and delay acting on bigger, more fulfilling visions for their businesses. Heck, fear can stop us from even dreaming of what we really want!

In the strategies below, I share how I used these 6 practices to overcome my fear of speaking a few years ago. Some of these steps I use to this day. 

The following strategies are in no particular order. Sometimes you’ll need to try more than one. They have been road tested by me and my clients. See what works for you!

6 Strategies to Face and Move through Fear

1. Find out what the fear is behind the fear! 

In the beginning, I used to feel fear about speaking to an audience I allowed myself to judge as intimidating. Or I let myself think they know more than I do and will be critical of me. It’s all a matter of perception, of course. The fear behind the fear, often the root of most performance fears, is "I'm not good enough" or "They won't like me." Identifying the true fear creates awareness, the first step in creating change.

2. Ask yourself, "What is REALLY true?"

I love the "fear acronym" I once read, F.E.A.R. This stands for False Expectations Appearing Real. It’s a great reminder that our minds think the threat is real. If I ask myself what is REALLY true, then, as with speaking, I can admit that I am good enough, know enough – maybe more than my audience. The truth is I am capable of speaking in front of anyone when I’m in my most confident personal power. And it’s amazing how impressed audiences are. They are so willing to see you as an expert because you have gone beyond their fear of speaking!

3. Play the "What if?" game.

This is a close cousin to the ever popular "what is the worst that could happen?" To play the game, ask yourself "What if my fear happens, then what? And what if THAT happens, then what?" By the time you follow this path a few times, the possible outcomes start to seem preposterous and the real risk is put into a new, less threatening, almost humorous perspective. You also start to calmly prepare for reasonable unexpected events.

4. Make sure you are spiritually and emotionally grounded.

For each successively more challenging workshop audience or topic, if I feel fear, it usually means I am scattered and need grounding. I use deep breathing to relax my body, get still, centered and calm. I return to my confident state of mind by reviewing my successes and my belief in myself no matter WHAT happens. I remind myself that if only one person is helped in the crowd, then the effort was worth it.

5. Ask for help.

Turn to someone you trust, with whom you feel safe, who you know cares about you and ask them to go with you to the event you fear; doctor’s office, new singles’ bar, or networking event. Before speaking, I used to have a friend attend and help me prepare. I would state my fear out loud to them. This actually releases you from its power and sometimes the shame you feel. If the fear is really strong, I've used a body/mind/spirit technique of literally handing the fear to this person. I "take" if out of my chest or stomach and place it in the palm of their hands. I ask them to throw it out of the window or put it in the trash. As my confidence and success increased, I no longer needed that help.  If needed, I now have that "conversation" and symbolic fear cleansing with myself.

6. Go to the ROAR!

Here is a great story about lions and a lesson taught to us by Mother Nature. Lions love to eat gazelle meat; however, it is very difficult for them to catch this animal because they run so fast. Instead of trying to chase their prey, a group of young lions herd the gazelles away from them. The gazelles easily outrun the lions and head off in the direction the lions have chosen, which is unknowingly towards a deep grassy area where a group of older lions are hiding. The older lions lie in wait, too old and tired to be part of the chase. When the gazelles are driven within close range of the older lions, they jump up and ROAR loudly. Immediately, the gazelles, responding to their perceived fear of imminent death, turn and run in the opposite direction, right into the mouths of the young lions.

The moral is that running from your fears and not facing them can often lead you into real danger and worse outcomes. In day-to-day life, the lions lying in wait may not be life threatening, but they are often false fears that stop us in our tracks. Running away may mean we remain stuck and unhappy for a long time or until we face and move through our fear. The slogan or battle cry message of this story is "Go TO the Roar!"

In summary, acknowledging and facing your fear may actually mean a better chance of survival. It is nearly always an opportunity to grow, learn, and improve your confidence and success. Fear is actually a close cousin to excitement, as with roller coasters, doing things at the last minute, driving a little too fast. The more you practice accepting, expecting and even welcoming fear, the more you increase your tolerance of risk and improve your ability to move through fear faster and more easily each time.

Learn more about the author, Gail Sussman-Miller.

Comment on this article

  • Laura Schopen
    Posted by Laura Schopen, Hoquiam, Washington | May 30, 2008

    Good, very practical advice!

    When you speak of False Expectations Appearing Real, it motivated me to respond. It's in our hard-wiring to continually "look" for data that supports our unconscious programming. This is like the lens we see the world through -- we're always unconsciously looking for data that supports what we think.

    Unfortunately, some of our programming is wrong and needs some serious updating!

    We get an idea about ourselves (often in childhood when we were sponges soaking up "truths" about ourselves, others and the world) and then if the idea is emotionalized, we find "evidence" of it over and over by the way we perceive. This becomes a fixed belief for us.

    Eventually, a sideways glance from a stranger, for instance, can cause all the feelings that make us feel "He's judging me....what a loser I am."

    The thought of facing our fears is never fun -- that's why we call it fear. But eventually the costs (in terms of lost opportunity, suffering, etc.) get too steep. So it's good to face our fears. And it's good to go gentle with ourselves as we do it ...(for some of us -- who are used to terrorizing ourselves -- this is a foreign thought, isn't it?) But the point is, there's usually a scared little kid inside, and we need to earn her trust and credibility, so that we can be fully present (since she's still part of us and, what's lovely, is that she's our connection to our creative, playful self too).

    We can do that by taking little steps before we try to run too fast. Meditating to find out who is fearful within us and why helps greatly -- we can "talk" to that part of us that's still 4 and tell her now what it would have been darn helpful to have known way back then.....

    thanks!

    Laura

  • Allan Smith
    Posted by Allan Smith, St. Louis, Missouri | May 30, 2008

    Gail, Nice job. Ram Dass said it this way--"Embrace, make love to the unknown," in "The Only Dance There Is"

  • Dawn Renee Mallory
    Posted by Dawn Renee Mallory, Seattle, Washington | May 30, 2008

    Very nicely broken down... I am just stepping back into public speaking from a long drought. I shall post these steps in my speaking notebook and go have some tea and relax!!! Dawn

  • Chris Cliff
    Posted by Chris Cliff, Lynnwood, Washington | Jun 04, 2008

    Good advice! I made a decision a long time ago that whenever I realized that I was afraid to do something that I then HAD to do it. I have had a few 'awww dammit' moments when I have caught myself being nervous to call someone, but over time I have learned just to do the things that I would have been scared to do before.

  • Jen Vondenbrink
    Posted by Jen Vondenbrink, Foxboro, Massachusetts | Jun 04, 2008

    Hi Gail - Thank you for the article. It reminded me of how fear can really stop you in your tracks if you let it.

    I find I am most fearful, as you said, when I am not grounded. If I am running around like a chicken with my head cut off, I find I am more fearful of the sky falling! At the beginning of the day and then several times during the day, I take a couple moments to re-center myself and then move on. That way I am more present for the next situation and less fearful. Thanks!

    Jen Vondenbrink - Life Simplified www.yourlifesimplified.com

  • Gail Sussman-Miller
    Posted by Gail Sussman-Miller, Chicago, Illinois | Jun 09, 2008

    Hey, before I respond to these great, empassioned posts, can anyone tell me how I can know folks are responding to my article without coming and browsing here every day?!!! I know that if I post a comment I can get notified, but wondering as an author of an article how to get notified. Thanks!

    I just discovered you all out here!

    And thanks, everyone, for joining the conversation. Now, off to respond!

  • Gail Sussman-Miller
    Posted by Gail Sussman-Miller, Chicago, Illinois | Jun 09, 2008

    Laura:

    Glad the F.E.A.R. acronym motivated you to speak up.

    We do look for concrete evidence to support either "I'm great!" or "I suck" on a lot of issues. I love how you get how our beliefs, some of them limiting, are formed. This noticing what appears to be 'reality' also confounds our use of the Law of Attraction, a whole other subject I love discussing and practicing.

    Great awareness of our inner parts that are afraid and who are often younger little children that still live inside of us. I've come to realize that there are more than one at different developmental stages.

    One of my favorite insights learned in a personal growth workshop is "the inner child holds the memory (of an experience in childhood), NOT the Truth!

    I believe I/you/we can ask that inner child to continue to love us fiercely and protect us with a new role. Little girls and boys are great at playing, as you suggested, so let's ask for that part to keep us ever playful and to not try so darned hard!

    Thanks for all the insights and your focus on gentle lovingkindess as we reparent ourselves.

  • Gail Sussman-Miller
    Posted by Gail Sussman-Miller, Chicago, Illinois | Jun 09, 2008

    @Allan,

    Thanks for that quote about embracing, making love to the unknown.

    I just completed "A New Earth" and joined author Eckhart Tolle and Oprah on her amazing webcasts. He teaches being fully present and conscious by not juding the present moment and welcoming whatever is happening as a teacher of a lesson. Does that support your thinking, too?

    @ Dawn,

    Congratulations on re-emerging to share your messages with the world! I am a big fan of speaking and help those who fear it, so I am smiling as you apply overcoming fear in this way.

    1. What will you be speaking about and where and when? 2. What if any fear or obstacle is remaining for you now?

    Glad you are stepping up to speak. The world needs many teachers right now.

  • Gail Sussman-Miller
    Posted by Gail Sussman-Miller, Chicago, Illinois | Jun 09, 2008

    Chris:

    Your "feel the fear and do it anyway" is actually a book title... and a great practice if it works for you.

    Sometimes the fear message has a real insight for you, too.

    I hear that you are building up a muscle to face fear, especially in the realm of business and marketing where worrying (fearing) what others will think can be a big obstacle. Way to push through...

    Please take care when the fear is protecting you! It sounds like you are building a huge awareness and good judgment, so bravo!

  • Gail Sussman-Miller
    Posted by Gail Sussman-Miller, Chicago, Illinois | Jun 09, 2008

    Jen:

    I love your very concrete, wonderful awareness and recentering practices. THAT is consciousness in action. That is some of the most powerful lessons Eckhart Tolle taught in "A New Earth" and here you are practicing it.

    I'll bet that while you get grounded (re-grounded), you remember "who you are" and what matters and put it all in perspective. That plus being present -- noticing and listening in a more unattached way is so powerful.

    thanks for sharing your practices!

  • Brandi Pierce
    Posted by Brandi Pierce, Seattle, Washington | Sep 21, 2008

    You probably figured this out by now, but just click on the "follow article" tab below the author's photo (in this case, your photo) in the upper left side of the page.

    Great article! =)

    Brandi | aShadow.com

  • Gail Sussman-Miller
    Posted by Gail Sussman-Miller, Chicago, Illinois | Oct 07, 2008

    Brandi:

    I think that between the time I asked this question and today, Biznik has improved the ease of following an article. Thanks for your help!

    And I appreciate your comment on the article.

    Very cool that your name support the BRANDing you do. Fun to see you use that on your profile.

    I see you do a lot of events. Are they all local? Do you get a good attendance? I'm interested in doing virtual events (calls) that help women solopreneurs to overcome obstacles like networking and speaking.

    Any thoughts on whether Biznik is a good place to reach people for that?

    Thanks for sharing! Gail www.inspiredchoice.com

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Article tags

  • fear of public speaking
  • overcoming fear
  • empowerment
  • empowerment exercises

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