Walk into any business networking event and look around. Within minutes you can clearly see a social dynamic being acted out that reflects two typical opinions about small talk:
- Small talk is the necessary evil that I must endure in order to grow my business.
- Small talk is easy. I'm good at chatting people up.
The surprising fact is that regardless of which opinion you hold, small talk lends itself naturally to constant improvement. There is virtually no end to expanding the communication skills that will greatly heighten your satisfaction with the successful business connections you make.
When you network you're not trying to merely collect business cards, you're trying to create connections you can build on so that people will learn to know, like and trust you. Those are the connections that will grow your business. Even the most tongue-tied conversationalist can employ simple small talk principles that will enable them to approach new interactions with more ease and self-assurance and a greater sense of enjoyment. Here are a few tips to try at your next business networking event.
The first thing to remember is that small talk is more about the energy exchange than “the words” you speak. When you meet someone you really like, that you really connect with, the biggest impact they make is how you felt interacting with them -- often much more than the actual words spoken.
Use this knowledge to quiet the negative voice in your head that says: “I don’t know what to say,” or “I don’t have anything interesting to share.” Step out of your head. Smile and walk into the room with the intention of being the friendly face in the crowd. This will draw people to you and put them at ease. That’s half the battle. You can even put yourself into the hero position by looking around to see if someone else needs a friendly someone to talk to.
Secondly, use the obvious as conversation openers: who you are, why you’re at the event, what you do, how busy or not busy the event is, the weather, etc. Initially you just want to create a foundation for further conversation. Don’t over think this part of small talk. Use your awareness of what is happening in the room as information you can inject into a conversation.
Commit to holding up your end of conversation by being truly curious. You don’t know anything about most of the people you approach in a new networking situation. Use this to your advantage by putting the focus on the other person as you relax. Just be sure to give the other person room to ask you questions. No rapid fire questions in succession.
Additionally, active listening greatly contributes to a positive energetic between you and others. Lots of people don’t feel heard these days. If you’re a courteous, good listener, that makes each person feel sincerely heard, then you’ll make a good impression. Even people who are easy chatterers can learn to be better listeners. You can develop your empathy skills by drawing out shyer conversationalists.
At its best, conversation is a gift of give and take. You extend yourself to others and they respond in kind. It's important to remember this: no one walks away from a one-sided conversation feeling fulfilled or having effectively used the conversation opportunity.
We all have good energy we can simply and effectively share with others. A friendly presence, a commitment to getting engaged in conversation, and a compassionate ear; these are the key ingredients to effective small talk for business networking.