Symbiosis in Business

As a science geek, I've often been fascinated by ecology and how it's related to humanity. I believe we as humans have the same biological tendencies found in different organizations of animals. Although more complex, our same wants and needs remain the same.

A concept I have often researched and studied for my own pleasure is symbiosis, or a close relationship between two or more species. Ecologists define these relationships in several different ways. Mutualism is when both parties benefit. Parasitism only benefits on party while the other is harmed. Competition, neither parties benefit and neutralism no one is impacted. Commensalism is where one group benefits while the other is unaffected. These classifications help scientists classify organisms that have unified relationships despite their differences.

When I took inventory of my relationships (business and personal) and classified them into symbiotic relationships like an ecologist, I realized what worked for me. Clearly, I don't want a friend that's a parasite. Nor do I want a business relationship that is merely my competition. Every day we develop relationships that are neutral (acquaintances) but due to their casual nature, they don't bring long term reward for both parties. From a scientific point of view, developing relationships that consisted of the same principles of mutualism seemed most beneficial not only for myself but also for those around me.

So what is a mutual, symbiotic relationship in business? Most people call this a strategic partnership. Others use the catchy term "win-win". Myself, I like to think about the scientific concept of symbiosis and ask myself the question "is this like a clown fish?" As silly as it sounds, it helps me turn down opportunities that on the surface may seem like good ideas, but when examined deeper do not provide an added reward for both parties.

When approached with a strategic partnership, here are questions to ask yourself. You must take inventory of your skills and talents. In addition, examine all angles of the opportunity.

What's in it for me? Examine your current business plan, marketing plan and long term objective. Does this "fit" your goals? For instance - if you are struggling with marketing, will this provide you a new opportunity? If you are a new business needing direction, will this help educate you/coach you though the next hurdles you want to achieve? In addition, do they have services that could make life easier or save you money such as house cleaning or child care. Don't overlook these services as they can provide you more time and money. When your personal needs are met, you will have more energy to dedicate towards your growing business.

What can I offer? Truly you want to offer something rewarding to your parter. Examine your expertise, products and services. Do you have a nitch they currently do not provide? Do you have services they need but can not afford? Ask your parter their interests and customize your service to fit their needs. Present yourself in a manor as you would any potential paying client.

Do we live in the same environment? When examining different opportunities, ask yourself does this make sense. For instance, if you are a graphic design business, a partnership with a web design company would seem logical. If you are a new business with innovative technology, developing relationships with a company with a larger network of customers but offer similar products would help both parties. Unless you are looking at a personal reward, when you find business that matches up with your marketplace, there is a higher potential for overall growth.

So, remember Finding Nemo. Symbiosis is found in our daily lives. It's up to you to determine what type of relationship you find most rewarding both in your personal and professional life.

Recently, I developed a exciting strategic partnership with a growing Arizona networking group called http://bizemoms.com When I contacted them, I knew they were in need of a web designer. I was in need of word of mouth marketing and affiliation. When I examined their needs, I realized it only would cost me my time. However, the access into their network of like minded businesses, members meetings and sponsored events would be greatly beneficial to me as a new company. So for me, the initial sacrifice of designing their website was worth the rewards. Although we are distinctively two different businesses, I believe this partnership will be long lasting and fruitful.