I agree with how he crafted that message, Ed.
And truly key to the whole delivery is his bio-energetic congruence with what he is, and what he says and what he wants to bring to the table.
And, the other key thing he did was to calm fear. The world knows it wants change right now...and we need desperately to believe that change is good. By putting the "we believe in" in it, he talked to the core pride of humans to want to believe in something good. So he complimented them and asked them to step up to the plate with their hearts and desires in their hands.
So in essence he calmed our nervous systems and inspired trust and honor and freedom simultaneously. It was brilliant.
The truth is that he touched on the core fear and handled it with panache...without dramatic charge. People know inside their guts that the world will be in a pretty severe pickle soon...and they do not want to talk about it directly.
They don't want to deal with that head on - and certainly not in a political campaign. The problems are too big. But Barack did...with class. That is a trait and the capacity of a true leader in action.
And I do not believe it was all his speechwriters stuff. Sure, they dressed it up and set him up with the fine spit shine - and made sure all his other speeches, headers, and core messages were congruent to it.
But the essense of his message came from the fact that he stumped the country talking to real people for a long time listening to the hearts and souls of folks...and with his heart in his hands.
He spoke the real deal from his real energy place.
I know that had McCain used the same tagline, he would not have had the same result...no matter how good the copy was.
Thank you, Ed, for a good article.