The Benefits of Email Marketing in a Down Economy

Permission-Based Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing. In this age of high technology, you can use email almost as an automated marketing staff member. Email can be used to turn those with no interest in your product into prospects, prospects into customers, and then follow-up with customers days after a purchase, helping them become a repeat customer. Imagine if this process could be automated…that would free your mind to think of so many new ideas, rather than dealing with the tedious task of emailing prospects and old customers daily. More and more companies are investing in "permission-based" email marketing than ever before, because: <ul> <li>it is still a relatively new delivery mechanism </li> <li>it also remains the most measurable and  </li> <li>it is the most cost effective means of marketing directly to customers and prospects. </li> </ul> Even if the email marketing industry starts to maturing in terms of numbers of players, the market will continue to experience double digit growth in both volume and value terms, and more service innovations are in development. Marketers find it easy to justify any additional investment in email marketing because of the exact nature of its reporting capability.Email marketing is becoming an integral part of the broader marketing mix. There is room for trial, error and improvement and no barriers to entry for small businesses. Sending 1,000 emails to a database for $25.00 is extremely cost effective especially compared to every other marketing format. In addition the sender knows exactly what has happened to each of those mails. Without doubt the US economy is slowing but email marketing is among the safe havens in companies because it is easy to calculate the end of effect of any expenditure or ROI (Return on Investment - for every dollar you invest in permission-based email marketing your ROI is $45.00). Professional email marketing services are: <ul> <li> <div>Measurable and Trackable </div> </li> <li> <div>Deliver meaningful reports on who you have mailed </div> </li> <li>Show what specific action they took, down to whether or they purchased your products or services.  </li> <li>"Hands-free" for the business owner.</li> </ul> It is a proven and effective method of driving demand and sales for a range of different products and services and judging by the feedback received by merchants.  Statistics show that in 2009 email marketing will continue to deliver double-digit growth in a slowing US economic climate because Full-Service email marketing services continue to offer exceptional value for small businesses. Here's How to Reduce Marketing Costs Whereas offline direct marketing solutions require a significant investment, email marketing provides cost-saving benefits, such as: <ul> <li>No printing, mailing or media expenses.</li> <li>Allows for more frequent customer contact, which translates into higher revenues.</li> <li>Average costs of 3 to 10 cents per email, versus $2 for direct mail and up to $3 for telemarketing.(Source: McKinsey & Company)</li> <li>Customer acquisition costs average only $24 for email versus $82 for PR, $958 for print ads, and $1,457 for radio ads. (Source: Fiore & Collins)</li> </ul> Thank You. Joel Torres 2008-11-16T22:37:56Z

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the-benefits-of-email-marketing-in-a-down-economy

2008-11-20T15:05:33Z

"Permission-Based" Email Marketing: a must-have marketing service in today's marketplace; contact and track your customers with this low-cost, customisable, easy-to-impliment campaign management tool.

The Benefits of Email Marketing in a Down Economy

2009-02-24T09:47:12Z